{"id":20706,"date":"2020-01-10T12:40:00","date_gmt":"2020-01-10T12:40:00","guid":{"rendered":"https:\/\/viadirect.com\/viadirect-jcdecaux-equip-george-bush-intercontinental-airport-houston-usa\/"},"modified":"2025-08-01T16:12:37","modified_gmt":"2025-08-01T16:12:37","slug":"kioscos-interactivos-orientacion-aeropuerto-houston","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/kioscos-interactivos-orientacion-aeropuerto-houston\/","title":{"rendered":"Mejorando la experiencia de los pasajeros en el Aeropuerto Intercontinental George Bush (IAH)"},"content":{"rendered":"\n<p>En el entorno competitivo de la aviaci\u00f3n, mejorar la experiencia del pasajero es una prioridad. Desde <strong>2018<\/strong>, <strong>ViaDirect<\/strong>, en colaboraci\u00f3n con <strong>JCDecaux<\/strong>, ha transformado la orientaci\u00f3n en el <strong>Aeropuerto Intercontinental George Bush (IAH)<\/strong> de Houston.<br>Gracias a la instalaci\u00f3n de <strong><a href=\"https:\/\/viadirect.com\/es\/#kiosk\">16 t\u00f3tems digitales interactivos<\/a><\/strong>, millones de pasajeros pueden hoy acceder a informaci\u00f3n en tiempo real, mapas interactivos y rutas personalizadas. <strong>Adem\u00e1s de mejorar la autonom\u00eda del viajero<\/strong>, de esta manera, moverse dentro del aeropuerto es m\u00e1s f\u00e1cil, r\u00e1pido y menos estresante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-763x1024.jpg\" alt=\"\" class=\"wp-image-21414\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-763x1024.jpg 763w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-224x300.jpg 224w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-768x1031.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-1144x1536.jpg 1144w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2.jpg 1496w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un reto com\u00fan: orientarse en aeropuertos complejos<\/strong><\/h3>\n\n\n\n<p>Los aeropuertos como IAH presentan grandes desaf\u00edos de orientaci\u00f3n para sus pasajeros. Sus terminales extensas, m\u00faltiples controles y zonas comerciales generan confusi\u00f3n. Es por esto que ViaDirect instal\u00f3 una soluci\u00f3n de orientaci\u00f3n digital clara, intuitiva y accesible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Caracter\u00edsticas clave de la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\ud83d\udd53 Informaci\u00f3n en tiempo real sobre vuelos<br><\/strong>Los <strong>usuarios<\/strong> pueden consultar los <strong>cambios de puerta<\/strong> y <strong>retrasos de vuelos<\/strong> de manera instant\u00e1nea, reduciendo la confusi\u00f3n y el estr\u00e9s durante su recorrido.<\/li>\n\n\n\n<li><strong>\ud83e\udded <strong>Orientaci\u00f3n personalizada<\/strong><br><\/strong>Los pasajeros pueden escanear su tarjeta de embarque y recibir un recorrido del visitante totalmente personalizado, <strong>por lo que<\/strong> su trayecto por el aeropuerto resulta m\u00e1s sencillo.<\/li>\n\n\n\n<li><strong>\ud83d\uddfa\ufe0f <strong>Mapas interactivos en 3D<\/strong><br><\/strong>Las <strong>se\u00f1alizaciones<\/strong> visuales y los <strong>mapas interactivos<\/strong> en <strong>t\u00f3tems digitales<\/strong> permiten a los viajeros conocer el <strong>layout<\/strong> del aeropuerto, incluyendo <strong>tiendas<\/strong> y otros <strong>servicios<\/strong>.<\/li>\n\n\n\n<li><strong>\u267f <strong>Accesibilidad para todos (PMR)<\/strong><br><\/strong>Las soluciones de ViaDirect est\u00e1n dise\u00f1adas para ofrecer una <strong>orientaci\u00f3n digital<\/strong> accesible a todos los <strong>usuarios<\/strong>, incluyendo aquellos con <strong>movilidad reducida<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-576x1024.jpg\" alt=\"\" class=\"wp-image-21417\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>\ud83c\udfa5 <strong>Descubra c\u00f3mo funciona en este video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La forma m\u00e1s f\u00e1cil y r\u00e1pida de viajar en el Aeropuerto de Houston (IAH)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/_Qa-mT-6jdo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una soluci\u00f3n que ya se expande en otros aeropuertos<\/strong><\/h3>\n\n\n\n<p>El caso de IAH no es \u00fanico. <strong>Gracias a sus buenos resultados<\/strong>, ViaDirect y JCDecaux han ampliado esta soluci\u00f3n a otros aeropuertos clave: <strong><a href=\"https:\/\/www.flylax.com\/\">Los \u00c1ngeles (LAX)<\/a>, <a href=\"https:\/\/flymco.com\/\">Orlando (MCO)<\/a> y <a href=\"https:\/\/www.dfwairport.com\/\">Dallas-Fort Worth (DFW)<\/a><\/strong>, entre otros.<br>Esta expansi\u00f3n refleja una tendencia clara: los aeropuertos necesitan soluciones digitales eficientes y adaptadas al viajero actual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 invertir en orientaci\u00f3n digital?<\/strong><\/h3>\n\n\n\n<p>\u2714\ufe0f Reduce la congesti\u00f3n<br>\u2714\ufe0f Mejora el flujo de pasajeros<br>\u2714\ufe0f Disminuye la necesidad de asistencia presencial<br>\u2714\ufe0f Aumenta la satisfacci\u00f3n y el confort de los usuarios<\/p>\n\n\n\n<p><strong>Por lo tanto<\/strong>, invertir en orientaci\u00f3n digital no es solo una mejora tecnol\u00f3gica. <strong>Al contrario<\/strong>, es una apuesta estrat\u00e9gica para elevar el nivel de servicio y la eficiencia operativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfLe interesa transformar su aeropuerto?<\/strong><\/h3>\n\n\n\n<p>\ud83d\udce9 <a href=\"https:\/\/bit.ly\/ContactViaDirect\"><strong>Cont\u00e1ctenos<\/strong> <\/a>y descubra c\u00f3mo <strong>ViaDirect<\/strong> puede ayudarle a ofrecer una experiencia fluida, moderna y accesible para todos sus pasajeros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde 2018, ViaDirect mejora la experiencia de los pasajeros en el aeropuerto IAH con t\u00f3tems digitales, mapas 3D y orientaci\u00f3n accesible.<\/p>\n","protected":false},"author":3,"featured_media":21891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,92,100],"tags":[328,302,303,304,323,305,326,198,306,322,320,250,324,307,308,327,325,321,309,310,201,204,311],"class_list":{"0":"post-20706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aeropuertos","8":"category-casos-de-exito","9":"category-instalaciones","10":"tag-aeropuertos","11":"tag-airport-es","12":"tag-airport-innovation-es","13":"tag-airport-navigation-es","14":"tag-experiencia-del-pasajero","15":"tag-houston-es","16":"tag-innovacion-en-aeropuertos","17":"tag-interactive-kiosks-es","18":"tag-jc-decaux-es","19":"tag-kiosco-interactivo","20":"tag-kioscos-de-orientacion","21":"tag-mapas-interactivos","22":"tag-navegacion-en-el-aeropuerto","23":"tag-passenger-experience-es","24":"tag-real-time-flight-information-2-es","25":"tag-soluciones-de-viaje","26":"tag-tecnologia-de-viaje","27":"tag-totems-de-orientacion","28":"tag-travel-technology-es","29":"tag-usa-es","30":"tag-viadirect-es","31":"tag-wayfinding-es","32":"tag-wayfinding-solutions-es"},"acf":[],"yoast_head":"<!-- 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