{"id":20711,"date":"2024-05-07T08:51:58","date_gmt":"2024-05-07T08:51:58","guid":{"rendered":"https:\/\/viadirect.com\/forum-des-halles-shopping-center-wayfinding-solution-viadirect\/"},"modified":"2026-04-06T18:54:40","modified_gmt":"2026-04-06T18:54:40","slug":"forum-des-halles-paris-navegacion","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/forum-des-halles-paris-navegacion\/","title":{"rendered":"Kioscos interactivos para mejorar la navegaci\u00f3n y el engagement del cliente en Forum des Halles"},"content":{"rendered":"\n<p>En el coraz\u00f3n de Par\u00eds, Forum des Halles est\u00e1 redefiniendo la experiencia del visitante gracias a una innovadora soluci\u00f3n de orientaci\u00f3n digital impulsada por ViaDirect.<\/p>\n\n\n\n<p>En colaboraci\u00f3n con Westfield, se han implementado 12 <a href=\"https:\/\/viadirect.com\/es\/#kiosk\">kioscos interactivos<\/a> para simplificar la navegaci\u00f3n y optimizar el flujo de visitantes en uno de los destinos comerciales m\u00e1s concurridos de Europa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una nueva generaci\u00f3n de kioscos interactivos<\/strong><\/h3>\n\n\n\n<p>El <strong>MapWall<\/strong> introduce un enfoque \u00fanico de orientaci\u00f3n digital. Este kiosco interactivo vertical combina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una gran pantalla horizontal para una alta visibilidad<\/li>\n\n\n\n<li>Una pantalla t\u00e1ctil de 10 pulgadas que act\u00faa como \u201ccontroller\u201d para la interacci\u00f3n del usuario<\/li>\n<\/ul>\n\n\n\n<p>Como resultado, este dise\u00f1o de doble pantalla ofrece una experiencia de navegaci\u00f3n m\u00e1s intuitiva y eficiente, estableciendo un nuevo est\u00e1ndar para los kioscos interactivos en centros comerciales..<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf0gAsTZZacyjEiquNlwt4pI_-gvKL1P984nefAPKGsffmciWl6Ha7MPcpQCgcXZ7K9CiauKS6ITy3aaUxlpO-6QhsOtENXwD9oLjZBqCFdDIFrhE25YLG3kl382IMye9xD-oMYZQ?key=p6e9_faQhJtSFvkKIzjAtQ\" alt=\"Interactive Kiosks at Forum Des Halles.\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mayor visibilidad e interactividad fluida<\/strong><\/h3>\n\n\n\n<p>Con el MapWall, los visitantes pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consultar simult\u00e1neamente el plan interactivo y el directorio de tiendas<\/li>\n\n\n\n<li>Localizar f\u00e1cilmente tiendas y servicios a distancia<\/li>\n\n\n\n<li>Buscar destinos a trav\u00e9s del controller<\/li>\n\n\n\n<li>Visualizar instant\u00e1neamente rutas geolocalizadas en la pantalla principal<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, el sistema permite que varios usuarios interact\u00faen al mismo tiempo. Mientras algunos visitantes se orientan r\u00e1pidamente con la pantalla principal, otros pueden buscar y planificar sus rutas mediante el controller.<\/p>\n\n\n\n<p>En consecuencia, esta configuraci\u00f3n innovadora elimina las filas t\u00edpicas de los kioscos tradicionales, mejorando tanto la accesibilidad como la satisfacci\u00f3n general del visitante.th traditional kiosks, improving both accessibility and overall visitor satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conectado a un ecosistema digital din\u00e1mico<\/strong><\/h3>\n\n\n\n<p>El MapWall est\u00e1 completamente integrado con el ecosistema digital de Westfield mediante conexiones API, lo que permite a los visitantes acceder a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00daltimas noticias y eventos<\/li>\n\n\n\n<li>Promociones y ofertas especiales<\/li>\n\n\n\n<li>Cartelera de cine<\/li>\n<\/ul>\n\n\n\n<p>Al mismo tiempo, el contenido se sincroniza autom\u00e1ticamente de forma diaria, garantizando informaci\u00f3n actualizada y facilitando la gesti\u00f3n para los equipos del centro comercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Extensi\u00f3n de la experiencia con orientaci\u00f3n m\u00f3vil<\/h2>\n\n\n\n<p>Inicialmente dise\u00f1ado como una soluci\u00f3n f\u00edsica, el sistema se ha enriquecido con <strong><a href=\"https:\/\/viadirect.com\/es\/#mobile\">ViaDirect M\u00f3vil<\/a><\/strong>, extendiendo la experiencia m\u00e1s all\u00e1 del kiosco.<\/p>\n\n\n\n<p>Al escanear un c\u00f3digo QR disponible en el kiosco o en distintos puntos del centro, los visitantes pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceder al plan interactivo desde su smartphone<\/li>\n\n\n\n<li>Generar rutas personalizadas<\/li>\n\n\n\n<li>Navegar f\u00e1cilmente por el centro en tiempo real<\/li>\n<\/ul>\n\n\n\n<p>Este enfoque omnicanal asegura la continuidad entre los puntos de contacto f\u00edsicos y m\u00f3viles, creando un recorrido totalmente conectado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article.jpg\" alt=\"ViaDirect Mobile Solution at Forum Des Halles.\" class=\"wp-image-20884\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article.jpg 940w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article-300x251.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article-768x644.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article-600x503.jpg 600w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un referente en orientaci\u00f3n digital<\/h2>\n\n\n\n<p>M\u00e1s que un simple kiosco interactivo, el MapWall refleja el compromiso de ViaDirect con soluciones innovadoras centradas en el usuario.<\/p>\n\n\n\n<p>Establece un nuevo est\u00e1ndar en orientaci\u00f3n digital al combinar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tecnolog\u00eda avanzada<\/li>\n\n\n\n<li>Dise\u00f1o intuitivo<\/li>\n\n\n\n<li>Capacidades de integraci\u00f3n escalables<\/li>\n<\/ul>\n\n\n\n<p>Hugo Rey, Regional Director and General Manager en Unibail-Rodamco-Westfield, comparti\u00f3 su entusiasmo por el proyecto:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Navigating the Future: ViaDirect and Forum des Halles - Client Testimonial\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/YL3Xix9qVus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfListo para transformar la experiencia de tus visitantes?<\/h2>\n\n\n\n<p>Si buscas mejorar la navegaci\u00f3n, aumentar el engagement de los visitantes y optimizar los flujos en tu centro comercial, este es el momento ideal para apostar por una soluci\u00f3n de orientaci\u00f3n digital de nueva generaci\u00f3n.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.viadirect.com\/es\/contact\">Cont\u00e1ctanos <\/a>hoy mismo para crear una experiencia a medida para tu espacio y situarte a la vanguardia de la innovaci\u00f3n en experiencia de cliente. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forum des Halles mejora la navegaci\u00f3n con 12 t\u00f3tems interactivos MapWall, ofreciendo interactividad y f\u00e1cil integraci\u00f3n m\u00f3vil mediante c\u00f3digo QR.<\/p>\n","protected":false},"author":3,"featured_media":20929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95,100],"tags":[106,109,360,198,108,107,202],"class_list":{"0":"post-20711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"category-instalaciones","10":"tag-forum-des-halles","11":"tag-france","12":"tag-france-2-es","13":"tag-interactive-kiosks-es","14":"tag-paris","15":"tag-unibail-rodamco-westfield","16":"tag-viadirect-mobile-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00f3tem Digital: Elevando la Navegaci\u00f3n en Forum des Halles<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo URW y ViaDirect transformaron la experiencia 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