{"id":20712,"date":"2024-02-13T13:15:05","date_gmt":"2024-02-13T13:15:05","guid":{"rendered":"https:\/\/viadirect.com\/our-wayfinding-solution-enables-a-better-navigation-within-your-centers\/"},"modified":"2026-03-09T21:02:37","modified_gmt":"2026-03-09T21:02:37","slug":"solucion-de-orientacion-interactiva-jem-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/solucion-de-orientacion-interactiva-jem-viadirect\/","title":{"rendered":"Explorar Jem ahora es m\u00e1s f\u00e1cil gracias a la tecnolog\u00eda"},"content":{"rendered":"\n

El Jem<\/strong>, el tercer centro comercial suburbano m\u00e1s grande de Singapore<\/strong>, se ha asociado con ViaDirect<\/strong> y su socio local Ascenstar<\/strong> para mejorar la experiencia de sus visitantes.<\/p>\n\n\n\n

El centro cuenta con 54.000 m\u00b2 de espacio comercial<\/strong>, distribuidos en 6 pisos y 250 tiendas<\/strong>. Debido a su tama\u00f1o, orientarse dentro del centro pod\u00eda resultar complicado para algunos visitantes. Sin embargo, gracias a la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect, explorar Jem ahora es mucho m\u00e1s f\u00e1cil.<\/p>\n\n\n\n

Kioscos interactivos para una navegaci\u00f3n m\u00e1s sencilla<\/h3>\n\n\n\n

Para mejorar la orientaci\u00f3n dentro del centro, Jem instal\u00f3 5 kioscos interactivos<\/a> equipados con el avanzado software de navegaci\u00f3n de ViaDirect.<\/p>\n\n\n\n

Adem\u00e1s, estos kioscos est\u00e1n ubicados en puntos estrat\u00e9gicos del centro comercial. Gracias a su interfaz intuitiva<\/strong>, los visitantes pueden encontrar r\u00e1pidamente tiendas, servicios y otros puntos importantes.<\/p>\n\n\n\n

Como resultado, los compradores pasan menos tiempo buscando direcciones<\/strong> y m\u00e1s tiempo disfrutando de su visita.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Navegaci\u00f3n m\u00f3vil con c\u00f3digos QR<\/h2>\n\n\n\n

Por otra parte, Jem tambi\u00e9n implement\u00f3, ViaDirect M\u00f3vil<\/a> para ofrecer una experiencia a\u00fan m\u00e1s completa.<\/p>\n\n\n\n

En varias zonas del centro comercial se colocaron c\u00f3digos QR<\/strong> en stickers de suelo, carteles y pantallas digitales. De esta manera, los visitantes pueden acceder f\u00e1cilmente al mapa interactivo desde sus tel\u00e9fonos inteligentes.<\/p>\n\n\n\n

Despu\u00e9s de escanear el c\u00f3digo QR, los usuarios pueden ver su ubicaci\u00f3n en tiempo real gracias a la geolocalizaci\u00f3n<\/strong>. As\u00ed, pueden orientarse f\u00e1cilmente y encontrar su destino dentro del centro comercial.<\/p>\n\n\n\n

Como resultado, el recorrido por Jem se vuelve m\u00e1s fluido, r\u00e1pido y eficiente<\/strong>.<\/span><\/p>\n\n\n\n

Una experiencia de compra optimizada
<\/strong>

<\/p><\/h2>\n\n\n\n

Gracias a los kioscos interactivos<\/strong> y a la soluci\u00f3n m\u00f3vil de ViaDirect<\/strong>, Jem ha mejorado significativamente la experiencia de sus visitantes.<\/p>\n\n\n\n

Gracias a los kioscos interactivos<\/strong> y a la soluci\u00f3n m\u00f3vil de ViaDirect<\/strong>, Jem ha mejorado significativamente la experiencia de sus visitantes.<\/p>\n\n\n\n

\u00a1Cont\u00e1ctenos<\/a> para descubrir c\u00f3mo podemos ayudar a transformar su centro comercial en un destino moderno y amigable para los clientes!

<\/p>\n","protected":false},"excerpt":{"rendered":"

Jem se asoci\u00f3 con ViaDirect y Ascenstar para instalar 5 quioscos interactivos de orientaci\u00f3n y una soluci\u00f3n m\u00f3vil para guiar a los visitantes hacia las tiendas, los servicios y los lugares clave.<\/p>\n","protected":false},"author":3,"featured_media":21895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95,100],"tags":[198,209,199,200,210,153,201,202,203,204],"class_list":{"0":"post-20712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"category-instalaciones","10":"tag-interactive-kiosks-es","11":"tag-kioscos-interactivos","12":"tag-shopping-experience-es","13":"tag-singapore-es","14":"tag-singapur","15":"tag-totems-digitales","16":"tag-viadirect-es","17":"tag-viadirect-mobile-es","18":"tag-visitor-navigation-es","19":"tag-wayfinding-es"},"acf":[],"yoast_head":"\nJem mejora la navegaci\u00f3n con una soluci\u00f3n de orientaci\u00f3n<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Jem, el tercer centro comercial m\u00e1s grande de 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