{"id":21147,"date":"2025-03-12T17:24:34","date_gmt":"2025-03-12T17:24:34","guid":{"rendered":"https:\/\/viadirect.com\/?p=21147"},"modified":"2026-03-09T20:20:58","modified_gmt":"2026-03-09T20:20:58","slug":"parque-arboleda-orientacion-digital-totems-digitales","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/parque-arboleda-orientacion-digital-totems-digitales\/","title":{"rendered":"La transformaci\u00f3n digital de la orientaci\u00f3n en Parque Arboleda"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Innovaci\u00f3n en la Orientaci\u00f3n Digital para una Experiencia de Compra Inigualable<\/h2>\n\n\n\n<p><strong>Parque Arboleda<\/strong>, un destacado centro comercial en Pereira, Colombia, propiedad de la empresa chilena <strong>Parque Arauco<\/strong>, ha transformado la experiencia de compras al incorporar soluciones innovadoras de <strong>orientaci\u00f3n digital<\/strong>. Con una extensi\u00f3n de m\u00e1s de <strong>41,000 metros cuadrados<\/strong>, este vibrante destino ofrece una amplia variedad de opciones en compras, gastronom\u00eda y entretenimiento, combinando marcas locales e internacionales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>2022: El Comienzo de una Nueva Era de Navegaci\u00f3n<\/strong><br><\/strong><p data-start=\"403\" data-end=\"575\"><\/p><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/02\/image-5.gif\" alt=\"\" class=\"wp-image-21159\" style=\"aspect-ratio:1;width:720px;height:auto\"\/><\/figure>\n\n\n\n<p>En 2022, <strong>ViaDirect<\/strong> inici\u00f3 un emocionante proyecto en <strong>Parque Arboleda<\/strong>, instalando <strong>5 kioscos P\u00e9likan<\/strong> de pantallas m\u00faltiples, dise\u00f1ados para ofrecer una experiencia interactiva y accesible para todos los visitantes. Cada kiosco est\u00e1 compuesto por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Una pantalla de 75\u2019\u2019<\/strong> en la parte posterior, utilizada para exhibiciones publicitarias. <\/li>\n\n\n\n<li><strong>Una pantalla de 43\u2019\u2019<\/strong> en la parte frontal, que muestra contenido din\u00e1mico relacionado con el centro, incluyendo eventos y campa\u00f1as estacionales. <\/li>\n\n\n\n<li><strong>Una pantalla t\u00e1ctil de 43\u2019\u2019<\/strong>, inclinada y accesible para personas con movilidad reducida, equipada con el software de <strong>orientaci\u00f3n digital<\/strong> de <strong>ViaDirect<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Estas innovadoras soluciones permiten a los visitantes acceder a informaci\u00f3n relevante, ayud\u00e1ndoles a localizar f\u00e1cilmente los destinos dentro del centro comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2024: La Introducci\u00f3n del Mapa M\u00f3vil ViaDirect<\/strong><\/h3>\n\n\n\n<p>En 2024, para seguir mejorando la experiencia de compra, <strong>Parque Arboleda<\/strong> present\u00f3 la <strong><a href=\"https:\/\/viadirect.com\/es\/#mobile\">soluci\u00f3n m\u00f3vil de ViaDirect<\/a><\/strong>. Ahora, los visitantes pueden acceder al mapa digital del centro directamente desde sus tel\u00e9fonos inteligentes, sin necesidad de descargar ninguna aplicaci\u00f3n. <strong>As\u00ed<\/strong>, mediante un sencillo escaneo de <strong>c\u00f3digo QR<\/strong>, los usuarios tienen acceso completo al sistema de orientaci\u00f3n de <strong>ViaDirect<\/strong>, pudiendo seguir su ubicaci\u00f3n en tiempo real mediante un punto azul de <strong>GPS<\/strong>. Este sistema facilita enormemente la navegaci\u00f3n dentro del centro comercial, permitiendo a los visitantes localizar r\u00e1pidamente las tiendas y puntos de inter\u00e9s deseados, <strong>lo que<\/strong> optimiza considerablemente la experiencia de compra.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/02\/image-4.gif\" alt=\"\" class=\"wp-image-21156\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Explora Antes de Llegar: El Mapa 3D en el Sitio Web ParquePlus<\/strong><\/h3>\n\n\n\n<p>Para planificar su visita con antelaci\u00f3n, los clientes pueden explorar la distribuci\u00f3n del centro a trav\u00e9s de <strong><a href=\"https:\/\/www.parqueplus.com\/\">ParquePlus<\/a><\/strong>. Este sitio integra el <strong>mapa en 3D<\/strong> de <strong>ViaDirect<\/strong>, lo que ahorra tiempo y mejora la experiencia de compra.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/02\/image-3.gif\" alt=\"\" class=\"wp-image-21151\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Soluciones Completas para una Navegaci\u00f3n sin Esfuerzo<\/strong><\/h3>\n\n\n\n<p>Los visitantes de <strong>Parque Arboleda<\/strong> tienen acceso a <strong>kioscos interactivos<\/strong>, <strong>ViaDirect M\u00f3vil<\/strong> y <strong>ViaDirect Web<\/strong>. Estas soluciones optimizan la navegaci\u00f3n, mejoran la experiencia de compra y aumentan la eficiencia operativa del centro comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transforma tu Proyecto con la Orientaci\u00f3n Digital de ViaDirect<\/strong><\/h3>\n\n\n\n<p>Si deseas mejorar la experiencia de tus visitantes con soluciones de orientaci\u00f3n digital como las de <strong>Parque Arboleda<\/strong>, <a href=\"https:\/\/bit.ly\/ContactViaDirect\">no dudes en contactar a nuestro equipo de <strong>ViaDirect<\/strong><\/a>. Estaremos encantados de discutir c\u00f3mo podemos hacer realidad tu visi\u00f3n de una navegaci\u00f3n fluida y eficiente para tu espacio.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parque Arboleda mejora la experiencia de compra con la orientaci\u00f3n digital y mapa m\u00f3vil de ViaDirect.<\/p>\n","protected":false},"author":3,"featured_media":21858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95,100],"tags":[240,344,246,252,198,209,250,345,248,251,347,199,346,249,153,201,202,203,311],"class_list":{"0":"post-21147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"category-instalaciones","10":"tag-colombia-2","11":"tag-digital-wayfinding","12":"tag-experiencia-cliente","13":"tag-experiencia-de-compra","14":"tag-interactive-kiosks-es","15":"tag-kioscos-interactivos","16":"tag-mapas-interactivos","17":"tag-parque-arboleda-2","18":"tag-pereira","19":"tag-recorrido-del-visitante","20":"tag-retail-technology","21":"tag-shopping-experience-es","22":"tag-shopping-mall-navigation","23":"tag-software-de-orientacion","24":"tag-totems-digitales","25":"tag-viadirect-es","26":"tag-viadirect-mobile-es","27":"tag-visitor-navigation-es","28":"tag-wayfinding-solutions-es"},"acf":[],"yoast_head":"<!-- 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