{"id":21746,"date":"2025-03-25T09:59:41","date_gmt":"2025-03-25T09:59:41","guid":{"rendered":"https:\/\/viadirect.com\/?p=21746"},"modified":"2026-03-09T20:19:57","modified_gmt":"2026-03-09T20:19:57","slug":"viadirect-orientacion-digital-euralille","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/viadirect-orientacion-digital-euralille\/","title":{"rendered":"Tecnolog\u00eda que gu\u00eda a los visitantes en Euralille"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Continuidad de los despliegues con Westfield<\/strong><\/h2>\n\n\n\n<p>El centro comercial <a href=\"https:\/\/www.westfield.com\/fr\/france\/euralille\">Euralille<\/a> es uno de los m\u00e1s grandes de la regi\u00f3n de Hauts-de-France. Situado en el coraz\u00f3n de Lille, cuenta con una ubicaci\u00f3n estrat\u00e9gica cerca de las estaciones de tren Lille-Flandres y Lille-Europe. Gracias a su amplia oferta de tiendas, restaurantes y ocio, atrae a millones de visitantes cada a\u00f1o.<\/p>\n\n\n\n<p>Para mejorar la experiencia del cliente, el centro decidi\u00f3 modernizar su sistema de orientaci\u00f3n e informaci\u00f3n. Para ello, implement\u00f3 la soluci\u00f3n de orientaci\u00f3n digital de <strong>ViaDirect<\/strong>. El objetivo es claro: ayudar a los visitantes a orientarse m\u00e1s f\u00e1cilmente y mejorar el flujo de circulaci\u00f3n dentro del centro comercial.Para lograrlo, el centro comercial de Lille instal\u00f3 3 <strong>t\u00f3tems digitales<\/strong> VDMapWall, conectados a su API (Interfaz de Programaci\u00f3n de Aplicaciones).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00f3tems interactivos para guiar mejor a los visitantes<\/h2>\n\n\n\n<p>Para lograr este objetivo, Euralille instal\u00f3 <strong>tres t\u00f3tems interactivos VDMapWall<\/strong>. Estos dispositivos est\u00e1n conectados a la API del centro (Interfaz de Programaci\u00f3n de Aplicaciones), lo que permite mostrar informaci\u00f3n actualizada en tiempo real.<\/p>\n\n\n\n<p>Gracias a estos t\u00f3tems, los visitantes pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consultar un <strong>mapa interactivo e intuitivo<\/strong> para localizar r\u00e1pidamente tiendas y servicios.<\/li>\n\n\n\n<li>Obtener un <strong>c\u00e1lculo inteligente de itinerarios<\/strong> para llegar a su destino.<\/li>\n\n\n\n<li>Descubrir <strong>noticias, promociones y eventos<\/strong> del centro comercial.<\/li>\n<\/ul>\n\n\n\n<p>De esta forma, los visitantes encuentran f\u00e1cilmente la informaci\u00f3n que necesitane y confirmar su direcci\u00f3n, al mismo tiempo que facilita la b\u00fasqueda de <strong>tiendas<\/strong> o <strong>itinerarios<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-771x1024.jpg\" alt=\"Image of a VDMapWall ViaDirect totem, with URW software for visitor orientation\" class=\"wp-image-21706\" style=\"width:306px;height:auto\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">VDMapWall: un dispositivo dise\u00f1ado para la orientaci\u00f3n<\/h2>\n\n\n\n<p>El <strong>VDMapWall<\/strong> est\u00e1 compuesto por dos pantallas complementarias.<br>Una gran pantalla en formato horizontal muestra el mapa interactivo, mientras que una <strong>pantalla t\u00e1ctil de 10 pulgadas<\/strong> situada debajo permite a los visitantes realizar sus b\u00fasquedas.<\/p>\n\n\n\n<p>Los visitantes pueden buscar una tienda o un servicio directamente desde la pantalla t\u00e1ctil. Despu\u00e9s, el itinerario se muestra claramente en el mapa de la pantalla principal. Este sistema de doble pantalla facilita la orientaci\u00f3n y permite confirmar r\u00e1pidamente la direcci\u00f3n a seguir.<\/p>\n\n\n\n<p>Como resultado, buscar tiendas y calcular rutas se vuelve m\u00e1s simple y eficiente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una colaboraci\u00f3n reforzada con URW<\/h2>\n\n\n\n<p>El proyecto de Euralille forma parte de una colaboraci\u00f3n m\u00e1s amplia con <strong>URW (Unibail-Rodamco-Westfield)<\/strong>. De hecho, ViaDirect ya ha desplegado varias soluciones en centros comerciales del grupo.<\/p>\n\n\n\n<p>Estas instalaciones contribuyen a mejorar la experiencia de los visitantes mediante soluciones digitales innovadoras e interactivas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una experiencia de visita m\u00e1s fluida<\/h2>\n\n\n\n<p>Gracias a la integraci\u00f3n de estos t\u00f3tems digitales interactivos, el sistema de orientaci\u00f3n interior del centro comercial ha mejorado considerablemente. Los visitantes ahora pueden orientarse r\u00e1pidamente y desplazarse con mayor facilidad por los distintos espacios del centro.<\/p>\n\n\n\n<p>El resultado es una experiencia de visita m\u00e1s simple, fluida y agradable para todos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQuiere mejorar la experiencia en su centro comercial?<\/h2>\n\n\n\n<p>\u00bfLe gustar\u00eda optimizar la orientaci\u00f3n y la informaci\u00f3n en su centro comercial?<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/bit.ly\/ContactViaDirect\">Cont\u00e1ctenos <\/a>para aprender c\u00f3mo ViaDirect, su experto en soluciones de orientaci\u00f3n digital, puede ayudarle a crear soluciones m\u00f3viles y mapas interactivos innovadores, intuitivos y accesibles.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euralille moderniza su orientaci\u00f3n con ViaDirect, instalando 3 t\u00f3tems VDMapWall para navegaci\u00f3n intuitiva e itinerarios inteligentes.<\/p>\n","protected":false},"author":3,"featured_media":21851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95,100],"tags":[385,209,250,221,284,413,415,201],"class_list":{"0":"post-21746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"category-instalaciones","10":"tag-francia","11":"tag-kioscos-interactivos","12":"tag-mapas-interactivos","13":"tag-orientacion-digital","14":"tag-orientacion-indoor","15":"tag-urw","16":"tag-vdmapwall-2","17":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Euralille Mejora la Orientaci\u00f3n Digital con T\u00f3tems Interactivos<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo 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