{"id":22270,"date":"2025-04-21T21:59:10","date_gmt":"2025-04-21T21:59:10","guid":{"rendered":"https:\/\/viadirect.com\/?p=22270"},"modified":"2026-03-09T19:37:25","modified_gmt":"2026-03-09T19:37:25","slug":"hammerson-kioscos-interactivos-orientacion-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/hammerson-kioscos-interactivos-orientacion-viadirect\/","title":{"rendered":"Tecnolog\u00eda que gu\u00eda a los visitantes en los centros de Hammerson"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Colaborando para mejorar la experiencia de compra.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.hammerson.com\/\">Hammerson<\/a>, uno de los principales grupos inmobiliarios comerciales, se ha asociado con ViaDirect para elevar la experiencia de compra en sus centros. Han implementado soluciones digitales de orientaci\u00f3n innovadoras para facilitar a los visitantes la navegaci\u00f3n y exploraci\u00f3n de estos din\u00e1micos destinos comerciales.<\/p>\n\n\n\n<p>Los elegantes e intuitivos kioscos de orientaci\u00f3n de ViaDirect est\u00e1n estrat\u00e9gicamente ubicados en los centros de Hammerson, incluyendo Terrasses du Port, 3 Fontaines, O&#8217;Parinor e Italie Deux.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXcqmAyWhplomowQXROl95lRpxmyi-X6kLV-PlLzPm7UxI11MGn5dSxhtAg17Id5nK-orM0hDhf2O0cvoMnZJ3ocR8z8DyjfNRTJ3hnnqKBdi1SHJPoxihoTiEo0DcHjG7drLDi17Q.gif\" alt=\"\" class=\"wp-image-22261\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un Mapa Interactivo Integrado en tu Sitio Web<\/h3>\n\n\n\n<p>Adem\u00e1s, mediante la integraci\u00f3n de la <a href=\"https:\/\/viadirect.com\/es\/#web\">soluci\u00f3n web de ViaDirect<\/a>, Hammerson ha permitido que los visitantes planifiquen su visita con antelaci\u00f3n desde la comodidad de sus hogares. El mapa interactivo, integrado directamente en el sitio web del centro, permite a los compradores descubrir la oferta de productos disponibles, localizar las tiendas y hasta trazar rutas accesibles para personas con movilidad reducida (PMR).<\/p>\n\n\n\n<p>Esta integraci\u00f3n web de los mapas interactivos del centro ofrece m\u00faltiples ventajas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enriquecimiento del sitio web<\/li>\n\n\n\n<li>Promoci\u00f3n de la oferta comercial y los servicios disponibles<\/li>\n\n\n\n<li>Preparaci\u00f3n y anticipaci\u00f3n del recorrido dentro del centro comercial<\/li>\n\n\n\n<li>Identificaci\u00f3n de puntos de acceso para PMR<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"727\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4.png\" alt=\"\" class=\"wp-image-22258\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4.png 1600w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-300x136.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-1024x465.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-768x349.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-1536x698.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Gracias a la implementaci\u00f3n de estas herramientas digitales, Hammerson ha mejorado significativamente la experiencia de compra, aumentando el tr\u00e1fico peatonal y la satisfacci\u00f3n del cliente.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/viadirect.com\/contact\/\">Contacta con ViaDirect<\/a> hoy mismo para conocer m\u00e1s sobre nuestras soluciones innovadoras de orientaci\u00f3n digital y c\u00f3mo pueden beneficiar a tu negocio.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hammerson ha unido fuerzas con ViaDirect para revolucionar la forma en que los visitantes interact\u00faan con sus centros comerciales. Mediante la instalaci\u00f3n de kioscos digitales intuitivos y la integraci\u00f3n de mapas interactivos en sus sitios web, esta colaboraci\u00f3n permite a los compradores navegar f\u00e1cilmente por espacios como Terrasses du Port o Italie Deux, planificando su visita incluso antes de llegar. <\/p>\n","protected":false},"author":3,"featured_media":22257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,281,484,209,221,443,262,201],"class_list":{"0":"post-22270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-centro-comercial","11":"tag-hammerson-3","12":"tag-kioscos-interactivos","13":"tag-orientacion-digital","14":"tag-pmr","15":"tag-satisfaccion-cliente","16":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This 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