{"id":22903,"date":"2025-06-25T20:37:19","date_gmt":"2025-06-25T20:37:19","guid":{"rendered":"https:\/\/viadirect.com\/?p=22903"},"modified":"2026-03-09T19:20:40","modified_gmt":"2026-03-09T19:20:40","slug":"orientacion-digital-centro-mayor-bogota","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/","title":{"rendered":"Centro Mayor apuesta por la orientaci\u00f3n digital para mejorar la navegaci\u00f3n"},"content":{"rendered":"\n<p><strong>El <a href=\"https:\/\/centromayor.com.co\/\">Centro Comercial Centro Mayor<\/a><\/strong>, ubicado en Bogot\u00e1, Colombia, es uno de los centros comerciales m\u00e1s grandes de Am\u00e9rica Latina. Con el objetivo de mejorar la experiencia de los visitantes y reducir la confusi\u00f3n, el centro recurri\u00f3 a <strong>ViaDirect<\/strong>, l\u00edder mundial en <strong>soluciones de orientaci\u00f3n digital e interactiva<\/strong>.<\/p>\n\n\n\n<p>Objetivo: modernizar el acceso a la informaci\u00f3n y la orientaci\u00f3n dentro del centro<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una soluci\u00f3n de orientaci\u00f3n digital dise\u00f1ada para m\u00e1s de 25 millones de visitantes al a\u00f1o<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p><strong>Tras<\/strong> realizar una encuesta entre sus visitantes, Centro Mayor identific\u00f3 un problema importante: muchas personas <strong>se perd\u00edan<\/strong> o ten\u00edan dificultades para encontrar <strong>tiendas<\/strong>, <strong>servicios<\/strong> u <strong>ofertas comerciales<\/strong>. <strong>Para solucionar esta situaci\u00f3n<\/strong> y ofrecer una experiencia de visita m\u00e1s fluida y sin frustraciones, el centro busc\u00f3 un socio de confianza. Lo encontr\u00f3 en <strong>ViaDirect<\/strong>, su experto en <strong>soluciones de orientaci\u00f3n digital<\/strong>.<\/p>\n\n\n\n<p><strong>As\u00ed<\/strong>, para atender a m\u00e1s de 25 millones de visitantes anuales, Centro Mayor implement\u00f3 las soluciones de ViaDirect, que incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 kioscos de orientaci\u00f3n interactivos \u201cGazelle\u201d<\/strong>, instalados en ubicaciones estrat\u00e9gicas.<\/li>\n\n\n\n<li>El <strong>mapa m\u00f3vil de ViaDirect<\/strong>, accesible a trav\u00e9s de un <strong>c\u00f3digo QR<\/strong>, sin necesidad de descargar ninguna aplicaci\u00f3n.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22881\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-576x1024.jpg\" alt=\"\" class=\"wp-image-22881\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22896\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-576x1024.jpg\" alt=\"\" class=\"wp-image-22896\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22887\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-576x1024.jpg\" alt=\"\" class=\"wp-image-22887\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Estas herramientas no solo ofrecen <strong>orientaci\u00f3n interior<\/strong> e <strong>itinerarios geolocalizados<\/strong>, sino que tambi\u00e9n permiten difundir informaci\u00f3n en tiempo real sobre <strong>eventos<\/strong>, <strong>promociones<\/strong> y servicios esenciales como <strong>cajeros autom\u00e1ticos<\/strong> y <strong>restaurantes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ViaDirect M\u00f3vil: navega f\u00e1cilmente desde tu smartphone<\/h3>\n\n\n\n<p>Conscientes del creciente uso del <strong>smartphone<\/strong> en Colombia, Centro Mayor decidi\u00f3 integrar el <strong><a href=\"https:\/\/viadirect.com\/es\/#mobile\">ViaDirect M\u00f3vil<\/a><\/strong>. Los visitantes solo tienen que escanear un <strong>c\u00f3digo QR<\/strong> colocado en el centro para acceder instant\u00e1neamente al <strong>mapa interactivo<\/strong>, buscar un destino y orientarse de forma aut\u00f3noma, <strong>sin necesidad de un mapa en papel ni ayuda del personal<\/strong>.<\/p>\n\n\n\n<p><strong>Adem\u00e1s<\/strong>, esta soluci\u00f3n m\u00f3vil ofrece una interfaz totalmente personalizada con los <strong>colores e identidad visual del centro<\/strong>, lo que refuerza la marca y facilita la navegaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Centro-Mayor-Video.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Resultados: m\u00e1s accesibilidad y una navegaci\u00f3n m\u00e1s fluida<\/h3>\n\n\n\n<p>Gracias al <strong>software avanzado de orientaci\u00f3n<\/strong> de ViaDirect, Centro Mayor ha obtenido resultados concretos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Navegaci\u00f3n en tiempo real<\/strong> por tiendas, servicios y espacios del centro<\/li>\n\n\n\n<li>Mayor <strong>autonom\u00eda y satisfacci\u00f3n<\/strong> de los visitantes, especialmente para las <strong>personas con movilidad reducida (PMR)<\/strong><\/li>\n\n\n\n<li>Mejor <strong>eficiencia operativa<\/strong> y tiempos de respuesta optimizados en atenci\u00f3n al cliente<\/li>\n\n\n\n<li>Reducci\u00f3n notable de la <strong>confusi\u00f3n<\/strong> y de las <strong>zonas de congesti\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>En definitiva<\/strong>, el centro ahora cuenta con un <strong>sistema de orientaci\u00f3n digital moderno e intuitivo<\/strong> que mejora significativamente el <strong>recorrido del visitante<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQuieres mejorar el recorrido de tus visitantes como lo hizo Centro Mayor?<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/viadirect.com\/es\/casos-de-exito\/\">Ellos conf\u00edan en nosotros<\/a><\/strong>: ViaDirect impulsa <strong>proyectos internacionales<\/strong> en centros comerciales, aeropuertos, hospitales y otras grandes infraestructuras.<\/p>\n\n\n\n<p>Ya sea que necesites <strong>kioscos interactivos<\/strong>, un <strong>plano m\u00f3vil<\/strong>, o un <strong>software de orientaci\u00f3n completo<\/strong>, ofrecemos un acompa\u00f1amiento integral: <strong>consultor\u00eda<\/strong>, <strong>instalaci\u00f3n<\/strong> y <strong>mantenimiento<\/strong>.<\/p>\n\n\n\n<p><strong>Mejoremos juntos la experiencia de tus visitantes.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Centro Comercial Centro Mayor, ubicado en Bogot\u00e1, Colombia, es uno de los centros comerciales m\u00e1s grandes de Am\u00e9rica Latina&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":22920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,100],"tags":[],"class_list":{"0":"post-22903","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centros-comerciales","8":"category-instalaciones"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centro Mayor Bogot\u00e1 moderniza la orientaci\u00f3n de sus visitantes<\/title>\n<meta name=\"description\" content=\"Centro Mayor en Bogot\u00e1 mejora la experiencia de m\u00e1s de 25M de visitantes al a\u00f1o con kioscos interactivos y mapa m\u00f3vil de ViaDirect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centro Mayor Bogot\u00e1 moderniza la orientaci\u00f3n de sus visitantes\" \/>\n<meta property=\"og:description\" content=\"Centro Mayor en Bogot\u00e1 mejora la experiencia de m\u00e1s de 25M de visitantes al a\u00f1o con kioscos interactivos y mapa m\u00f3vil de ViaDirect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T20:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T19:20:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ViaDirect Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ViaDirect Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\"},\"author\":{\"name\":\"ViaDirect Admin\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\"},\"headline\":\"Centro Mayor apuesta por la orientaci\u00f3n digital para mejorar la navegaci\u00f3n\",\"datePublished\":\"2025-06-25T20:37:19+00:00\",\"dateModified\":\"2026-03-09T19:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png\",\"articleSection\":[\"Centros Comerciales\",\"Instalaciones\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\",\"url\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\",\"name\":\"Centro Mayor Bogot\u00e1 moderniza la orientaci\u00f3n de sus visitantes\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png\",\"datePublished\":\"2025-06-25T20:37:19+00:00\",\"dateModified\":\"2026-03-09T19:20:40+00:00\",\"description\":\"Centro Mayor en Bogot\u00e1 mejora la experiencia de m\u00e1s de 25M de visitantes al a\u00f1o con kioscos interactivos y mapa m\u00f3vil de ViaDirect.\",\"breadcrumb\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png\",\"width\":612,\"height\":408,\"caption\":\"Kiosco de orientaci\u00f3n digital de ViaDirect frente al ingreso principal del Centro Comercial Centro Mayor en Bogot\u00e1.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viadirect.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Centro Mayor apuesta por la orientaci\u00f3n digital para mejorar la navegaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viadirect.com\/es\/#website\",\"url\":\"https:\/\/viadirect.com\/es\/\",\"name\":\"ViaDirect\",\"description\":\"Leaders in wayfinding solutions\",\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viadirect.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/viadirect.com\/es\/#organization\",\"name\":\"Viadirect\",\"url\":\"https:\/\/viadirect.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"width\":508,\"height\":511,\"caption\":\"Viadirect\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/viadirectiledesmedias\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\",\"name\":\"ViaDirect Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"caption\":\"ViaDirect Admin\"},\"url\":\"https:\/\/viadirect.com\/es\/author\/viadirect-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Centro Mayor Bogot\u00e1 moderniza la orientaci\u00f3n de sus visitantes","description":"Centro Mayor en Bogot\u00e1 mejora la experiencia de m\u00e1s de 25M de visitantes al a\u00f1o con kioscos interactivos y mapa m\u00f3vil de ViaDirect.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/","og_locale":"es_ES","og_type":"article","og_title":"Centro Mayor Bogot\u00e1 moderniza la orientaci\u00f3n de sus visitantes","og_description":"Centro Mayor en Bogot\u00e1 mejora la experiencia de m\u00e1s de 25M de visitantes al a\u00f1o con kioscos interactivos y mapa m\u00f3vil de ViaDirect.","og_url":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/","og_site_name":"ViaDirect","article_published_time":"2025-06-25T20:37:19+00:00","article_modified_time":"2026-03-09T19:20:40+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png","type":"image\/png"}],"author":"ViaDirect Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ViaDirect Admin","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#article","isPartOf":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/"},"author":{"name":"ViaDirect Admin","@id":"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f"},"headline":"Centro Mayor apuesta por la orientaci\u00f3n digital para mejorar la navegaci\u00f3n","datePublished":"2025-06-25T20:37:19+00:00","dateModified":"2026-03-09T19:20:40+00:00","mainEntityOfPage":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/"},"wordCount":518,"publisher":{"@id":"https:\/\/viadirect.com\/es\/#organization"},"image":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png","articleSection":["Centros Comerciales","Instalaciones"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/","url":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/","name":"Centro Mayor Bogot\u00e1 moderniza la orientaci\u00f3n de sus visitantes","isPartOf":{"@id":"https:\/\/viadirect.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage"},"image":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png","datePublished":"2025-06-25T20:37:19+00:00","dateModified":"2026-03-09T19:20:40+00:00","description":"Centro Mayor en Bogot\u00e1 mejora la experiencia de m\u00e1s de 25M de visitantes al a\u00f1o con kioscos interactivos y mapa m\u00f3vil de ViaDirect.","breadcrumb":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#primaryimage","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Banner-Articles-Centro-Mayor.png","width":612,"height":408,"caption":"Kiosco de orientaci\u00f3n digital de ViaDirect frente al ingreso principal del Centro Comercial Centro Mayor en Bogot\u00e1."},{"@type":"BreadcrumbList","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-mayor-bogota\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viadirect.com\/es\/"},{"@type":"ListItem","position":2,"name":"Centro Mayor apuesta por la orientaci\u00f3n digital para mejorar la navegaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/viadirect.com\/es\/#website","url":"https:\/\/viadirect.com\/es\/","name":"ViaDirect","description":"Leaders in wayfinding solutions","publisher":{"@id":"https:\/\/viadirect.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viadirect.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/viadirect.com\/es\/#organization","name":"Viadirect","url":"https:\/\/viadirect.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","width":508,"height":511,"caption":"Viadirect"},"image":{"@id":"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/viadirectiledesmedias"]},{"@type":"Person","@id":"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f","name":"ViaDirect Admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viadirect.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","caption":"ViaDirect Admin"},"url":"https:\/\/viadirect.com\/es\/author\/viadirect-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/posts\/22903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/comments?post=22903"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/posts\/22903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/media\/22920"}],"wp:attachment":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/media?parent=22903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/categories?post=22903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/tags?post=22903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}