{"id":23163,"date":"2024-11-12T16:20:17","date_gmt":"2024-11-12T16:20:17","guid":{"rendered":"https:\/\/viadirect.com\/?p=23163"},"modified":"2025-07-31T16:40:38","modified_gmt":"2025-07-31T16:40:38","slug":"orientacion-digital-edificios-publicos","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/","title":{"rendered":"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?"},"content":{"rendered":"\n<p>En el mundo acelerado de hoy, moverse con facilidad por grandes espacios p\u00fablicos como hospitales, aeropuertos, universidades, centros comerciales o recintos feriales deber\u00eda ser sencillo, accesible e intuitivo. Por eso, la <strong>orientaci\u00f3n digital en edificios p\u00fablicos<\/strong> se ha vuelto esencial. <\/p>\n\n\n\n<p>Una navegaci\u00f3n clara y accesible mejora la experiencia del visitante y permite a los operadores optimizar la eficiencia de sus instalaciones.<\/p>\n\n\n\n<p>En <strong><a href=\"http:\/\/www.viadirect.com\/es\/\">ViaDirect<\/a><\/strong>, desarrollamos soluciones inteligentes, multiling\u00fces e intuitivas que facilitan la orientaci\u00f3n y, al mismo tiempo, apoyan la gesti\u00f3n de espacios, la reducci\u00f3n de costos y la mejora del servicio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La importancia de una buena orientaci\u00f3n en entornos complejos<\/h2>\n\n\n\n<p>Los espacios grandes pueden resultar abrumadores. Varios niveles, dise\u00f1os poco familiares, barreras idiom\u00e1ticas y falta de tiempo complican la orientaci\u00f3n.<\/p>\n\n\n\n<p>Un sistema eficaz de <strong>orientaci\u00f3n digital<\/strong> reduce la confusi\u00f3n y el estr\u00e9s en todo tipo de usuarios. Mejora el flujo de circulaci\u00f3n, reduce la necesidad de asistencia del personal, promueve la accesibilidad para personas con movilidad reducida o diferencias cognitivas y mejora la percepci\u00f3n y reputaci\u00f3n del lugar.<\/p>\n\n\n\n<p>Y no se trata solo de llegar del punto A al B. La orientaci\u00f3n forma parte integral de la experiencia del visitante. Cuando una persona se mueve con confianza dentro de un edificio p\u00fablico, se siente m\u00e1s segura, satisfecha y comprometida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El valor de una orientaci\u00f3n profesional<\/h2>\n\n\n\n<p>Una navegaci\u00f3n deficiente puede tener consecuencias reales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Citas m\u00e9dicas perdidas en hospitales<\/li>\n\n\n\n<li>Pasajeros extraviados en aeropuertos<\/li>\n\n\n\n<li>Usuarios frustrados en edificios gubernamentales<\/li>\n\n\n\n<li>Menor interacci\u00f3n con tiendas, eventos o servicios<\/li>\n<\/ul>\n\n\n\n<p>Los sistemas de orientaci\u00f3n de ViaDirect convierten la complejidad en claridad.<\/p>\n\n\n\n<p>Con m\u00e1s de 10 a\u00f1os de experiencia y m\u00e1s de 400 instalaciones en 30 pa\u00edses, dise\u00f1amos e implementamos soluciones adaptadas a cada espacio, combinando funcionalidad, dise\u00f1o y accesibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Descubra el ecosistema de orientaci\u00f3n de ViaDirect<\/h2>\n\n\n\n<p>Con m\u00e1s de 10 a\u00f1os de experiencia y m\u00e1s de 400 instalaciones en 30 pa\u00edses, dise\u00f1amos e implementamos soluciones adaptadas a cada estructura, combinando funcionalidad, dise\u00f1o y accesibilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/viadirect.com\/es\/#kiosk\">Kioscos Interactivos<\/a><\/strong><\/h3>\n\n\n\n<p>Kioscos ubicados estrat\u00e9gicamente que muestran planos interactivos en 3D o 2D con direcciones paso a paso e informaci\u00f3n \u00fatil como horarios, directorios o servicios cercanos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1763\" height=\"1478\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Interactive-Kiosks-1.jpg\" alt=\"\" class=\"wp-image-23142\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Interactive-Kiosks-1.jpg 1763w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Interactive-Kiosks-1-300x252.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Interactive-Kiosks-1-1024x858.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Interactive-Kiosks-1-768x644.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Interactive-Kiosks-1-1536x1288.jpg 1536w\" sizes=\"auto, (max-width: 1763px) 100vw, 1763px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/viadirect.com\/#mobile\">ViaDirect M\u00f3vil<\/a><\/strong><\/h3>\n\n\n\n<p>Los visitantes pueden acceder al mapa desde su tel\u00e9fono escaneando un c\u00f3digo QR, sin necesidad de descargar una aplicaci\u00f3n. Una soluci\u00f3n ideal, a la mano y en tiempo real.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/viadirect-mobile-1024x858.jpg\" alt=\"\" class=\"wp-image-23145\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/viadirect-mobile-1024x858.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/viadirect-mobile-300x252.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/viadirect-mobile-768x644.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/viadirect-mobile-1536x1288.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/viadirect-mobile.jpg 1763w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/viadirect.com\/es\/#web\"><strong>ViaDirect Web (Integraci\u00f3n iFrame<\/strong>)<\/a><\/h3>\n\n\n\n<p>Incruste el mapa en su sitio web oficial para que los usuarios puedan planificar su visita con anticipaci\u00f3n o consultarlo desde casa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Viadirect-Web-2-1024x858.jpg\" alt=\"\" class=\"wp-image-23148\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Viadirect-Web-2-1024x858.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Viadirect-Web-2-300x252.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Viadirect-Web-2-768x644.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Viadirect-Web-2-1536x1288.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Viadirect-Web-2.jpg 1763w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SDK ViaDirect (Integraci\u00f3n App M\u00f3vil)<\/strong><\/h3>\n\n\n\n<p>Integre nuestro motor de orientaci\u00f3n en su aplicaci\u00f3n m\u00f3vil para ofrecer una experiencia fluida y centralizada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/SDK-1024x858.jpg\" alt=\"\" class=\"wp-image-23151\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/SDK-1024x858.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/SDK-300x252.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/SDK-768x644.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/SDK-1536x1288.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/SDK.jpg 1763w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Todas las soluciones son multiling\u00fces, accesibles y totalmente personalizables seg\u00fan su marca, dise\u00f1o del espacio y p\u00fablico objetivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios clave de invertir en orientaci\u00f3n digital<\/h2>\n\n\n\n<p>\u2714\ufe0f Accesibilidad mejorada para todos: personas con movilidad reducida, adultos mayores, familias y personas neurodivergentes<br>\u2714\ufe0f Reducci\u00f3n de costos operativos al disminuir la demanda de asistencia del personal<br>\u2714\ufe0f Mejor gesti\u00f3n del flujo en zonas con alta afluencia<br>\u2714\ufe0f An\u00e1lisis y datos para optimizar la distribuci\u00f3n del espacio<br>\u2714\ufe0f Experiencia m\u00e1s fluida que genera satisfacci\u00f3n y fidelizaci\u00f3n<br>\u2714\ufe0f Mayor sostenibilidad gracias a materiales duraderos y sistemas digitales<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crea espacios que orienten, reciban e inspiren<\/h2>\n\n\n\n<p>En <strong>ViaDirect<\/strong>, creemos que todos los espacios deber\u00edan ser f\u00e1ciles de recorrer para cualquier persona. Nuestras soluciones est\u00e1n dise\u00f1adas para empoderar a los usuarios, apoyar la operaci\u00f3n y mejorar la experiencia desde el primer paso.<\/p>\n\n\n\n<p><br>\ud83d\udce9 \u00bfListo para hacer que su espacio p\u00fablico sea m\u00e1s inteligente, seguro e inclusivo?<br><a href=\"http:\/\/www.viadirect.com\/es\/contact\">Hablemos sobre la mejor soluci\u00f3n para su proyecto.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La orientaci\u00f3n digital en edificios p\u00fablicos como hospitales, aeropuertos o centros comerciales mejora la experiencia del visitante y la eficiencia operativa.<\/p>\n","protected":false},"author":3,"featured_media":23157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[374,246,361,209,250,221,402,201,204],"class_list":{"0":"post-23163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general-es","8":"tag-digital-signage-es","9":"tag-experiencia-cliente","10":"tag-innovation-es","11":"tag-kioscos-interactivos","12":"tag-mapas-interactivos","13":"tag-orientacion-digital","14":"tag-real-time-information-es","15":"tag-viadirect-es","16":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?<\/title>\n<meta name=\"description\" content=\"Soluciones de orientaci\u00f3n digital inteligentes e inclusivas para espacios p\u00fablicos que mejoran la experiencia y accesibilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?\" \/>\n<meta property=\"og:description\" content=\"Soluciones de orientaci\u00f3n digital inteligentes e inclusivas para espacios p\u00fablicos que mejoran la experiencia y accesibilidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-12T16:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T16:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1071\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ViaDirect Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ViaDirect Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\"},\"author\":{\"name\":\"ViaDirect Admin\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\"},\"headline\":\"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?\",\"datePublished\":\"2024-11-12T16:20:17+00:00\",\"dateModified\":\"2025-07-31T16:40:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\"},\"wordCount\":648,\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg\",\"keywords\":[\"Digital Signage\",\"Experiencia Cliente\",\"Innovation\",\"Kioscos Interactivos\",\"Mapas Interactivos\",\"Orientaci\u00f3n Digital\",\"Real-time information\",\"ViaDirect\",\"Wayfinding\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\",\"url\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\",\"name\":\"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg\",\"datePublished\":\"2024-11-12T16:20:17+00:00\",\"dateModified\":\"2025-07-31T16:40:38+00:00\",\"description\":\"Soluciones de orientaci\u00f3n digital inteligentes e inclusivas para espacios p\u00fablicos que mejoran la experiencia y accesibilidad.\",\"breadcrumb\":{\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg\",\"width\":1071,\"height\":714,\"caption\":\"From kiosks to mobile guiding every step of your visitor\u2019s journey.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viadirect.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viadirect.com\/es\/#website\",\"url\":\"https:\/\/viadirect.com\/es\/\",\"name\":\"ViaDirect\",\"description\":\"Leaders in wayfinding solutions\",\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viadirect.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/viadirect.com\/es\/#organization\",\"name\":\"Viadirect\",\"url\":\"https:\/\/viadirect.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"width\":508,\"height\":511,\"caption\":\"Viadirect\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/viadirectiledesmedias\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\",\"name\":\"ViaDirect Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/viadirect.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"caption\":\"ViaDirect Admin\"},\"url\":\"https:\/\/viadirect.com\/es\/author\/viadirect-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?","description":"Soluciones de orientaci\u00f3n digital inteligentes e inclusivas para espacios p\u00fablicos que mejoran la experiencia y accesibilidad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?","og_description":"Soluciones de orientaci\u00f3n digital inteligentes e inclusivas para espacios p\u00fablicos que mejoran la experiencia y accesibilidad.","og_url":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/","og_site_name":"ViaDirect","article_published_time":"2024-11-12T16:20:17+00:00","article_modified_time":"2025-07-31T16:40:38+00:00","og_image":[{"width":1071,"height":714,"url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg","type":"image\/jpeg"}],"author":"ViaDirect Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ViaDirect Admin","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#article","isPartOf":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/"},"author":{"name":"ViaDirect Admin","@id":"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f"},"headline":"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?","datePublished":"2024-11-12T16:20:17+00:00","dateModified":"2025-07-31T16:40:38+00:00","mainEntityOfPage":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/"},"wordCount":648,"publisher":{"@id":"https:\/\/viadirect.com\/es\/#organization"},"image":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg","keywords":["Digital Signage","Experiencia Cliente","Innovation","Kioscos Interactivos","Mapas Interactivos","Orientaci\u00f3n Digital","Real-time information","ViaDirect","Wayfinding"],"articleSection":["General"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/","url":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/","name":"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?","isPartOf":{"@id":"https:\/\/viadirect.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage"},"image":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg","datePublished":"2024-11-12T16:20:17+00:00","dateModified":"2025-07-31T16:40:38+00:00","description":"Soluciones de orientaci\u00f3n digital inteligentes e inclusivas para espacios p\u00fablicos que mejoran la experiencia y accesibilidad.","breadcrumb":{"@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#primaryimage","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/wAYFINDING.jpg","width":1071,"height":714,"caption":"From kiosks to mobile guiding every step of your visitor\u2019s journey."},{"@type":"BreadcrumbList","@id":"https:\/\/viadirect.com\/es\/orientacion-digital-edificios-publicos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viadirect.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 importan las soluciones de orientaci\u00f3n digital?"}]},{"@type":"WebSite","@id":"https:\/\/viadirect.com\/es\/#website","url":"https:\/\/viadirect.com\/es\/","name":"ViaDirect","description":"Leaders in wayfinding solutions","publisher":{"@id":"https:\/\/viadirect.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viadirect.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/viadirect.com\/es\/#organization","name":"Viadirect","url":"https:\/\/viadirect.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","width":508,"height":511,"caption":"Viadirect"},"image":{"@id":"https:\/\/viadirect.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/viadirectiledesmedias"]},{"@type":"Person","@id":"https:\/\/viadirect.com\/es\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f","name":"ViaDirect Admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viadirect.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","caption":"ViaDirect Admin"},"url":"https:\/\/viadirect.com\/es\/author\/viadirect-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/posts\/23163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/comments?post=23163"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/posts\/23163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/media\/23157"}],"wp:attachment":[{"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/media?parent=23163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/categories?post=23163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.com\/es\/wp-json\/wp\/v2\/tags?post=23163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}