{"id":23268,"date":"2025-08-29T17:35:47","date_gmt":"2025-08-29T17:35:47","guid":{"rendered":"https:\/\/viadirect.com\/?p=23268"},"modified":"2025-08-29T18:05:45","modified_gmt":"2025-08-29T18:05:45","slug":"viadirect-orientacion-digital-ecuador-el-recreo","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/viadirect-orientacion-digital-ecuador-el-recreo\/","title":{"rendered":"ViaDirect llega a Ecuador con su primera instalaci\u00f3n en el Centro Comercial El Recreo"},"content":{"rendered":"\n<p>Nos enorgullece anunciar la <strong>primera instalaci\u00f3n de ViaDirect en Ecuador<\/strong>, ubicada en el <a href=\"https:\/\/ccelrecreo.com\/\">Centro Comercial <strong>El Recreo<\/strong><\/a>, uno de los centros comerciales m\u00e1s representativos de Quinto, en la provincia de Pichincha. Con <strong>5 niveles y m\u00e1s de 500 tiendas<\/strong>, este destino comercial es un punto de encuentro para miles de visitantes cada d\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El reto: orientaci\u00f3n en un espacio de gran escala como el Centro Comercial El Recreo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-1024x723.jpg\" alt=\"\" class=\"wp-image-23269\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-1024x723.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-300x212.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-768x543.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-1536x1085.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-2048x1447.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Con m\u00faltiples pisos, cientos de tiendas y una oferta diversa de gastronom\u00eda y entretenimiento, encontrar una tienda o servicio espec\u00edfico pod\u00eda ser un desaf\u00edo. Esto afectaba no solo la experiencia del visitante, sino tambi\u00e9n la interacci\u00f3n de las marcas con sus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La soluci\u00f3n: integraci\u00f3n web y mobile con ViaDirect<\/strong><\/h2>\n\n\n\n<p>Para optimizar la experiencia de orientaci\u00f3n y dar mayor protagonismo a las marcas, implementamos una <strong>integraci\u00f3n completa del ecosistema de wayfinding<\/strong> de ViaDirect, que ofrece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mapa 3D interactivo<\/strong> de los 5 niveles del centro comercial<\/li>\n\n\n\n<li><strong>Informaci\u00f3n sobre eventos, promociones y horarios<\/strong><strong><br><\/strong><strong>Env\u00edo inmediato de itinerarios<\/strong> v\u00eda mensaje de texto directamente al celular<\/li>\n\n\n\n<li><strong>Interfaz multiling\u00fce<\/strong> en espa\u00f1ol e ingl\u00e9s<\/li>\n\n\n\n<li><strong>Versi\u00f3n web y mobile<\/strong> para acceso en cualquier dispositivo<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-1024x1024.jpg\" alt=\"\" class=\"wp-image-23272\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-1024x1024.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-300x300.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-150x150.jpg 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-768x768.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-140x140.jpg 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-500x500.jpg 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-350x350.jpg 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-1000x1000.jpg 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-800x800.jpg 800w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un proyecto colaborativo<\/strong><\/h2>\n\n\n\n<p>Esta implementaci\u00f3n fue posible gracias al trabajo conjunto de las \u00e1reas de gerencia, mercadeo e IT del centro comercial, en colaboraci\u00f3n con el equipo de ViaDirect. Juntos, logramos desarrollar una soluci\u00f3n digital innovadora que, d\u00eda a d\u00eda, mejora la experiencia de los visitantes y fortalece la visibilidad de las marcas presentes en el centro comercial.<\/p>\n\n\n\n<p>Como parte de la estrategia, apoyamos al centro comercial en la <strong>planeaci\u00f3n y ubicaci\u00f3n de varios c\u00f3digos QR distribuidos a lo largo de sus instalaciones<\/strong>, lo que facilita que los visitantes accedan r\u00e1pidamente a la plataforma digital de orientaci\u00f3n y aprovechen al m\u00e1ximo todas sus funcionalidades.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"427\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637.png\" alt=\"\" class=\"wp-image-23281\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637.png 1010w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637-300x127.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637-768x325.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficios para visitantes y marcas<\/strong><\/h2>\n\n\n\n<p>Gracias a esta soluci\u00f3n, <strong>El Recreo<\/strong> ofrece una experiencia de orientaci\u00f3n <strong>moderna, intuitiva y accesible<\/strong>, <strong>mejorando la interacci\u00f3n con sus clientes<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Con ViaDirect, la manera en que los visitantes descubren y disfrutan los centros comerciales est\u00e1 cambiando para siempre.<\/strong> Si te gustar\u00eda ofrecer a tus visitantes soluciones de orientaci\u00f3n como esta, <a href=\"https:\/\/viadirect.com\/es\/contact\/\">escr\u00edbenos<\/a>.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Recreo, con m\u00e1s de 500 tiendas y 5 niveles, se convierte en el primer centro comercial de Ecuador en implementar la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect, mejorando la experiencia de miles de visitantes cada d\u00eda.<\/p>\n","protected":false},"author":3,"featured_media":23294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[281,518,519,388,221,201,144,204],"class_list":{"0":"post-23268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-centro-comercial","10":"tag-ecuador","11":"tag-latam","12":"tag-navegacion-eficiente","13":"tag-orientacion-digital","14":"tag-viadirect-es","15":"tag-viadirect-web","16":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva soluci\u00f3n de orientaci\u00f3n digital l Centro Comercial El Recreo<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo ViaDirect transforma la experiencia en El 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