{"id":23297,"date":"2025-09-01T19:40:03","date_gmt":"2025-09-01T19:40:03","guid":{"rendered":"https:\/\/viadirect.com\/?p=23297"},"modified":"2025-09-01T20:05:37","modified_gmt":"2025-09-01T20:05:37","slug":"paseo-san-pedro-orientacion-digital-viadirect-monterrey","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/paseo-san-pedro-orientacion-digital-viadirect-monterrey\/","title":{"rendered":"Tecnolog\u00eda que gu\u00eda: Paseo San Pedro"},"content":{"rendered":"\n<p>Ubicado en Monterrey, <strong><a href=\"https:\/\/paseosanpedro.com\/\">Paseo San Pedro<\/a><\/strong> se distingue por su amplia oferta comercial y gastron\u00f3mica. Con el fin de enriquecer la experiencia de los visitantes y dinamizar la circulaci\u00f3n, el centro comercial confi\u00f3 en <strong>ViaDirect<\/strong> para implementar un proyecto integral de <strong>wayfinding digital<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El objetivo: conectar visitantes con todo el centro comercial<\/strong><\/h2>\n\n\n\n<p>En el pasado, la mayor\u00eda de las personas se concentraban en las entradas principales, lo que limitaba el flujo hacia las zonas centrales. <strong>Por ello<\/strong>, <strong>Paseo San Pedro y El Palacio de Hierro<\/strong>, una de sus tiendas ancla, impulsaron un proyecto innovador que permite a los visitantes descubrir la oferta completa y desplazarse con mayor facilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una soluci\u00f3n digital para mejorar la circulaci\u00f3n en Paseo San Pedro<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" data-id=\"23304\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-1024x663.jpg\" alt=\"\" class=\"wp-image-23304\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-1024x663.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-300x194.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-768x497.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-1536x994.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-2048x1325.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kiosco ViaDirect Gazelle<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" data-id=\"23307\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-1024x663.jpg\" alt=\"\" class=\"wp-image-23307\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-1024x663.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-300x194.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-768x497.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-1536x994.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-2048x1325.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kiosco ViaDirect L\u00e9murien<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>El proyecto contempl\u00f3 una estrategia combinada de kioscos y contenidos. <strong>De esta manera<\/strong>, se instalaron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6 <a href=\"https:\/\/viadirect.com\/es\/#kiosk\">kioscos interactivos<\/a><\/strong>: 3 con software <strong>ViaDirect<\/strong> modelo &#8216;Gazelle&#8217; para orientaci\u00f3n y 3 &#8216;L\u00e9murien&#8217; con licencia <strong>M4D<\/strong> para publicidad<\/li>\n\n\n\n<li><strong>Ubicaci\u00f3n estrat\u00e9gica<\/strong> en entradas, zona central y parqueaderos<\/li>\n\n\n\n<li><strong>Contenido din\u00e1mico en tiempo real<\/strong> con mapas, tiendas, promociones y servicios<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resultados: una experiencia m\u00e1s fluida y conectada<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/Paseo-San-Pedro.mp4\"><\/video><\/figure>\n\n\n\n<p>Gracias a esta soluci\u00f3n digital, el centro comercial ha conseguido resultados visibles:<\/p>\n\n\n\n<p>\u2714\ufe0f Mayor circulaci\u00f3n hacia las zonas centrales<br>\u2714\ufe0f Navegaci\u00f3n m\u00e1s r\u00e1pida y sencilla para los visitantes<br>\u2714\ufe0f Visibilidad optimizada para tiendas y servicios<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23334\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-768x1024.jpg\" alt=\"\" class=\"wp-image-23334\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Kiosco 1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23337\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-768x1024.jpg\" alt=\"\" class=\"wp-image-23337\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23331\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-768x1024.jpg\" alt=\"\" class=\"wp-image-23331\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Kiosco 3<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>De esta manera, Paseo San Pedro ofrece hoy una experiencia moderna, intuitiva y atractiva. Adem\u00e1s, cada visita se convierte en un recorrido m\u00e1s completo y conectado para los clientes.<\/p>\n\n\n\n<p>\ud83d\udc49 \u00bfQuieres transformar la experiencia de tus visitantes con <strong>soluciones de orientaci\u00f3n digital<\/strong>?<br><a href=\"https:\/\/viadirect.com\/es\/atencion-al-cliente-contacto-viadirect\/\"><strong>Cont\u00e1ctanos<\/strong> <\/a>y descubre c\u00f3mo ViaDirect puede ayudarte a optimizar la circulaci\u00f3n y aumentar la visibilidad de tus marcas.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paseo San Pedro, en Monterrey, apost\u00f3 por la innovaci\u00f3n digital con la instalaci\u00f3n de kioscos interactivos ViaDirect. La soluci\u00f3n mejora la experiencia de los visitantes al facilitar la orientaci\u00f3n en todo el centro comercial, aumentar la circulaci\u00f3n hacia las zonas centrales y brindar mayor visibilidad a tiendas y servicios.<\/p>\n","protected":false},"author":3,"featured_media":23343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,246,220,320,519,521,221,201,204],"class_list":{"0":"post-23297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-experiencia-cliente","11":"tag-gazelle-2","12":"tag-kioscos-de-orientacion","13":"tag-latam","14":"tag-lemurien-2","15":"tag-orientacion-digital","16":"tag-viadirect-es","17":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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