{"id":23357,"date":"2025-09-01T20:44:35","date_gmt":"2025-09-01T20:44:35","guid":{"rendered":"https:\/\/viadirect.com\/?p=23357"},"modified":"2025-09-01T20:48:23","modified_gmt":"2025-09-01T20:48:23","slug":"klepierre-iberia-viadirect-orientacion-digital","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/klepierre-iberia-viadirect-orientacion-digital\/","title":{"rendered":"Kl\u00e9pierre y ViaDirect"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Una relaci\u00f3n global desde 2017 que se fortalece en Iberia con soluciones m\u00f3viles personalizadas<\/strong><\/h2>\n\n\n\n<p>La colaboraci\u00f3n entre <strong>ViaDirect<\/strong> y el grupo <strong>Kl\u00e9pierre<\/strong> comenz\u00f3 en 2017 a nivel global, dando origen a una alianza tecnol\u00f3gica orientada a mejorar la experiencia del visitante en centros comerciales mediante <strong>soluciones de orientaci\u00f3n digital<\/strong>. En 2024, esta relaci\u00f3n dio un paso m\u00e1s con la <strong>confianza renovada de Kl\u00e9pierre Iberia<\/strong>, que eligi\u00f3 <strong>ViaDirect M\u00f3vil<\/strong> para digitalizar la orientaci\u00f3n en varios de sus centros en Espa\u00f1a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kl\u00e9pierre Iberia apuesta por ViaDirect M\u00f3vil en centros clave de Espa\u00f1a<\/strong><\/h3>\n\n\n\n<p>Desde 2024, centros comerciales emblem\u00e1ticos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/la-gavia.klepierre.es\/\">La Gavia<\/a><\/strong> (Madrid)<\/li>\n\n\n\n<li><a href=\"https:\/\/plenilunio.klepierre.es\/\"><strong>Plenilunio<\/strong> <\/a>(Madrid)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/maremagnum.klepierre.es\/\">Maremagnum<\/a><\/strong> (Barcelona)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/nueva-condomina.klepierre.es\/\">Nueva Condomina<\/a><\/strong> (Murcia)<\/li>\n\n\n\n<li><a href=\"https:\/\/meridiano.klepierre.es\/\"><strong>Meridiano<\/strong> <\/a>(Tenerife)<\/li>\n<\/ul>\n\n\n\n<p>Han implementado la nueva versi\u00f3n de <strong>ViaDirect M\u00f3vil<\/strong>, confiando en una soluci\u00f3n accesible desde cualquier smartphone mediante <strong>c\u00f3digo QR<\/strong>, sin necesidad de descargas, y adaptada totalmente a cada entorno comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una interfaz personalizada para cada centro comercial<\/strong><\/h3>\n\n\n\n<p>Cada proyecto se ha desarrollado de forma <strong>personalizada<\/strong>, con una interfaz gr\u00e1fica, rutas, idiomas y funcionalidades adaptadas a la identidad visual y a las caracter\u00edsticas \u00fanicas del centro. Esta flexibilidad ha sido clave para ofrecer una experiencia coherente y eficaz en todos los espacios gestionados por Kl\u00e9pierre Iberia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/Klepierre-Iberia.gif\" alt=\"\" class=\"wp-image-23369\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovaci\u00f3n centrada en la experiencia del visitante<\/strong><\/h3>\n\n\n\n<p>La \u00faltima versi\u00f3n de <strong>ViaDirect M\u00f3vil<\/strong> incluye mejoras que elevan la experiencia de orientaci\u00f3n a un nuevo nivel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fasqueda alfab\u00e9tica<\/strong> de tiendas, restaurantes y servicios.<\/li>\n\n\n\n<li><strong>Localizaci\u00f3n de productos mediante IA<\/strong>, para b\u00fasquedas m\u00e1s precisas.<\/li>\n\n\n\n<li><strong>Visualizaci\u00f3n en tiempo real<\/strong>, con geolocalizaci\u00f3n GPS en el mapa.<\/li>\n\n\n\n<li><strong>Itinerarios accesibles<\/strong> gracias al modo PMR (Personas con Movilidad Reducida).<\/li>\n\n\n\n<li><strong>Modificaci\u00f3n de rutas directamente sobre el mapa<\/strong>, con un dise\u00f1o m\u00e1s limpio y \u00e1gil.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tecnolog\u00eda que transforma la forma de recorrer un centro comercial<\/strong><\/h3>\n\n\n\n<p>Gracias a estas herramientas, Kl\u00e9pierre Iberia no solo responde a las expectativas actuales de los visitantes, sino que se posiciona como un actor comprometido con la <strong>accesibilidad<\/strong>, la <strong>digitalizaci\u00f3n<\/strong> y la mejora continua de sus espacios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfQuieres saber c\u00f3mo ViaDirect puede transformar tu centro comercial?<\/strong><\/h3>\n\n\n\n<p>Nuestro equipo comercial est\u00e1 listo para ayudarte a explorar c\u00f3mo <strong>ViaDirect M\u00f3vil<\/strong> puede adaptarse a las necesidades de tu espacio.<br>\ud83d\udce9 <strong><a href=\"https:\/\/viadirect.com\/es\/atencion-al-cliente-contacto-viadirect\/\">Cont\u00e1ctanos <\/a><\/strong>para agendar una demostraci\u00f3n o recibir m\u00e1s informaci\u00f3n personalizada.<br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde 2017, Kl\u00e9pierre y ViaDirect mantienen una alianza global para mejorar la experiencia en centros comerciales mediante orientaci\u00f3n digital. En 2024, Kl\u00e9pierre Iberia reforz\u00f3 esta colaboraci\u00f3n al implementar ViaDirect M\u00f3vil en centros clave de Espa\u00f1a como La Gavia, Plenilunio, Maremagnum, Nueva Condomina y Meridiano. La soluci\u00f3n, accesible por QR sin necesidad de descargas, ofrece mapas interactivos, rutas accesibles y geolocalizaci\u00f3n en tiempo real, transformando la forma en que los visitantes recorren y disfrutan cada espacio.<\/p>\n","protected":false},"author":3,"featured_media":23361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,527,526,221,251,201],"class_list":{"0":"post-23357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-espana","11":"tag-klepierre-2","12":"tag-orientacion-digital","13":"tag-recorrido-del-visitante","14":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kl\u00e9pierre Iberia 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