{"id":23445,"date":"2025-09-15T19:56:03","date_gmt":"2025-09-15T19:56:03","guid":{"rendered":"https:\/\/viadirect.com\/?p=23445"},"modified":"2025-09-15T20:16:51","modified_gmt":"2025-09-15T20:16:51","slug":"thor-urbana-orientacion-digital-mexico-centros-comerciales","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/thor-urbana-orientacion-digital-mexico-centros-comerciales\/","title":{"rendered":"Thor Urbana mejora 4 centros comerciales en M\u00e9xico con soluciones de orientaci\u00f3n digital"},"content":{"rendered":"\n<p>ViaDirect se enorgullece en anunciar su primera colaboraci\u00f3n con <strong><a href=\"https:\/\/thorurbana.com\/\">Thor Urbana<\/a><\/strong>, uno de los principales grupos de desarrollo inmobiliario en M\u00e9xico, reconocido por crear destinos comerciales y de estilo de vida excepcionales.<br>Desde febrero de 2025, <strong>cuatro centros comerciales emblem\u00e1ticos<\/strong> han sido equipados con una nueva soluci\u00f3n de orientaci\u00f3n digital, y una quinta instalaci\u00f3n est\u00e1 programada para m\u00e1s adelante en el a\u00f1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una experiencia digital personalizada en 4 ubicaciones clave<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/thor-urbana.jpg\" alt=\"\" class=\"wp-image-23429\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/thor-urbana.jpg 940w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/thor-urbana-300x251.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/thor-urbana-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marina Puerto Canc\u00fan<\/strong> \u2014 Canc\u00fan<\/li>\n\n\n\n<li><strong>Landmark GDL<\/strong> \u2014 Guadalajara<\/li>\n\n\n\n<li><strong>The Park SLP<\/strong> \u2014 San Luis Potos\u00ed<\/li>\n\n\n\n<li><strong>Town Square Metepec<\/strong> \u2014 Metepec<\/li>\n<\/ul>\n\n\n\n<p>Cada centro cuenta ahora con un <strong>mapa interactivo m\u00f3vil<\/strong>, accesible simplemente escaneando un c\u00f3digo QR, sin necesidad de descargar una aplicaci\u00f3n. Los visitantes pueden orientarse en tiempo real y localizar f\u00e1cilmente tiendas, restaurantes, eventos y servicios dentro del centro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Centros comerciales como espacios de vida<\/h3>\n\n\n\n<p>En M\u00e9xico, los centros comerciales son mucho m\u00e1s que \u00e1reas comerciales: son <strong>espacios de vida vibrantes<\/strong>, inspirados en el modelo norteamericano. La gente no solo acude a comprar, sino tambi\u00e9n a pasear, comer, reunirse y disfrutar de su tiempo libre.<\/p>\n\n\n\n<p><br><strong>Town Square Metepec<\/strong> ejemplifica perfectamente esta visi\u00f3n con su dise\u00f1o al aire libre, \u00e1reas verdes, restaurantes y un ambiente acogedor. La soluci\u00f3n de orientaci\u00f3n digital se integra de manera fluida en este entorno, ayudando a los visitantes a explorar y aprovechar al m\u00e1ximo cada espacio<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/town-square-metepec.jpg\" alt=\"\" class=\"wp-image-23435\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/town-square-metepec.jpg 940w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/town-square-metepec-300x251.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/town-square-metepec-768x644.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Una soluci\u00f3n inteligente para visitantes y administradores<\/h3>\n\n\n\n<p>Con esta soluci\u00f3n, Thor Urbana no solo mejora la experiencia de los visitantes, sino que tambi\u00e9n accede a una <strong>plataforma de gesti\u00f3n centralizada<\/strong> para todo su portafolio de propiedades. Entre sus principales ventajas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapas interactivos adaptados a cada centro comercial<\/li>\n\n\n\n<li>Acceso intuitivo desde el smartphone mediante QR<\/li>\n\n\n\n<li>Geolocalizaci\u00f3n interior y c\u00e1lculo de rutas<\/li>\n\n\n\n<li>Actualizaci\u00f3n centralizada de contenidos en m\u00faltiples sedes<\/li>\n\n\n\n<li>Compatibilidad con kioscos interactivos ViaDirect<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lleva la innovaci\u00f3n a tu propiedad<\/strong><\/h3>\n\n\n\n<p>\u00bfQuieres mejorar la experiencia de tus visitantes y simplificar la gesti\u00f3n de tu centro comercial? <strong>As\u00f3ciate con ViaDirect<\/strong> para implementar soluciones de orientaci\u00f3n digital adaptadas a tu espacio. <em><a href=\"https:\/\/viadirect.com\/es\/atencion-al-cliente-contacto-viadirect\/\">Cont\u00e1ctanos<\/a> y descubre c\u00f3mo podemos apoyar tu pr\u00f3ximo proyecto.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thor Urbana, uno de los principales desarrolladores inmobiliarios de M\u00e9xico, se ha asociado con ViaDirect para implementar mapas m\u00f3viles interactivos en cuatro de sus centros comerciales emblem\u00e1ticos. Esta innovadora soluci\u00f3n de orientaci\u00f3n digital mejora la experiencia de los visitantes con navegaci\u00f3n en tiempo real, acceso mediante c\u00f3digo QR y una gesti\u00f3n centralizada en m\u00faltiples propiedades.<\/p>\n","protected":false},"author":3,"featured_media":23440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,264,221,261,201],"class_list":{"0":"post-23445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-mapa-movil","11":"tag-orientacion-digital","12":"tag-solucion-movil","13":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thor Urbana adopta la orientaci\u00f3n digital en 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