{"id":23861,"date":"2025-10-30T22:20:07","date_gmt":"2025-10-30T22:20:07","guid":{"rendered":"https:\/\/viadirect.com\/?p=23861"},"modified":"2025-11-07T16:12:51","modified_gmt":"2025-11-07T16:12:51","slug":"passage-du-havre-paris-kioscos-orientacion","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/passage-du-havre-paris-kioscos-orientacion\/","title":{"rendered":"ViaDirect contin\u00faa su colaboraci\u00f3n de larga duraci\u00f3n con Passage du Havre"},"content":{"rendered":"\n<p>Desde hace varios a\u00f1os, <strong>ViaDirect acompa\u00f1a a Passage du Havre<\/strong> con sus soluciones de orientaci\u00f3n digital. Esta colaboraci\u00f3n duradera refleja la confianza del centro comercial en la experiencia de ViaDirect y su compromiso por ofrecer a los visitantes una <strong>experiencia fluida, moderna y accesible<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una ubicaci\u00f3n estrat\u00e9gica en uno de los distritos m\u00e1s concurridos de Par\u00eds<\/h2>\n\n\n\n<p>Situado a pocos pasos de la <strong>estaci\u00f3n Gare Saint-Lazare<\/strong>, el <strong>Passage du Havre<\/strong> conecta dos zonas comerciales clave: el distrito Saint-Lazare y el recorrido peatonal que conduce a <strong>Galeries Lafayette<\/strong> y <strong>Printemps<\/strong>. Gracias a esta ubicaci\u00f3n privilegiada, el centro comercial recibe diariamente un flujo constante de parisinos y visitantes internacionales.<\/p>\n\n\n\n<p>Inaugurado en 1997 y completamente renovado en 2012, el centro comercial pertenece a <strong><a href=\"https:\/\/www.eurocommercialproperties.com\/\">Eurocommercial Properties<\/a><\/strong>, una empresa con sede en <strong>\u00c1msterdam<\/strong> que gestiona cerca de 30 destinos comerciales en <strong>Francia, Italia, Suecia<\/strong> y <strong>B\u00e9lgica<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una instalaci\u00f3n elegante y funcional<\/h2>\n\n\n\n<p>Ubicado frente a las escaleras mec\u00e1nicas que llevan al primer piso, el <strong>kiosco t\u00e1ctil ViaDirect Gazelle<\/strong> llama inmediatamente la atenci\u00f3n gracias a su <strong>dise\u00f1o elegante<\/strong> y su pictograma claro \u201ci\u201d de Informaci\u00f3n.<br>Equipado con una <strong>pantalla multit\u00e1ctil de 43 pulgadas<\/strong>, permite a los <strong>usuarios<\/strong> <strong>orientarse f\u00e1cilmente<\/strong> entre las <strong>44 tiendas<\/strong> distribuidas en dos niveles y 14 000 m\u00b2.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"23839\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-1024x683.jpg\" alt=\"\" class=\"wp-image-23839\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005254-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"23848\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-1024x683.jpg\" alt=\"\" class=\"wp-image-23848\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005277-2-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"23845\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-1024x683.jpg\" alt=\"\" class=\"wp-image-23845\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005274-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"23842\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-1024x683.jpg\" alt=\"\" class=\"wp-image-23842\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/P1005241-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una experiencia completa de orientaci\u00f3n digital<\/h2>\n\n\n\n<p>Impulsado por el <strong>software avanzado de orientaci\u00f3n de ViaDirect<\/strong>, el kiosco ofrece un <strong>mapa interactivo en 3D<\/strong> y un conjunto completo de funcionalidades dise\u00f1adas para mejorar la experiencia del visitante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fasqueda por nombre de <strong>tienda<\/strong> o por orden alfab\u00e9tico.<\/li>\n\n\n\n<li>B\u00fasqueda por categor\u00eda (moda, belleza, joyer\u00eda, restauraci\u00f3n, salud, etc.).<\/li>\n\n\n\n<li><strong>Rutas geolocalizadas<\/strong> y gu\u00eda paso a paso.<\/li>\n\n\n\n<li><strong>Recorridos accesibles para personas con movilidad reducida (PMR)<\/strong>.<\/li>\n\n\n\n<li>Informaci\u00f3n sobre <strong>servicios disponibles<\/strong>.<\/li>\n\n\n\n<li>Visualizaci\u00f3n de <strong>promociones<\/strong> y <strong>ofertas de fidelizaci\u00f3n<\/strong>.<\/li>\n\n\n\n<li>Conexiones con el <strong>transporte p\u00fablico<\/strong> cercano.<\/li>\n\n\n\n<li>Interfaz disponible en <strong>franc\u00e9s e ingl\u00e9s<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Una colaboraci\u00f3n basada en la confianza y la innovaci\u00f3n continua<\/h2>\n\n\n\n<p>A lo largo de los a\u00f1os, <strong>Passage du Havre ha renovado su confianza en ViaDirect<\/strong>, incorporando nuevas soluciones digitales como el <strong>plan web<\/strong>, que permite a los visitantes acceder al mapa interactivo directamente en l\u00ednea.<br>La colaboraci\u00f3n contin\u00faa ahora con una <strong>actualizaci\u00f3n visual<\/strong> alineada con la nueva identidad gr\u00e1fica del centro, que moderniza a\u00fan m\u00e1s la experiencia digital de sus visitantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acompa\u00f1ando destinos retail en toda Europa<\/h2>\n\n\n\n<p>Desde Par\u00eds hasta centros comerciales de toda Europa y m\u00e1s all\u00e1, ViaDirect ofrece soluciones de orientaci\u00f3n digital innovadoras, personalizables y accesibles que mejoran la experiencia de compra. Todo el ecosistema ViaDirect \u2014kioscos, mapas m\u00f3viles e interfaces web\u2014 puede actualizarse f\u00e1cilmente mediante nuestro CMS intuitivo o con el apoyo directo de nuestro equipo t\u00e9cnico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Descubre otros proyectos ViaDirect<\/h3>\n\n\n\n<p>Conoce c\u00f3mo <strong>ViaDirect<\/strong> acompa\u00f1a a <strong>estructuras comerciales<\/strong> en todo el mundo gracias a sus <strong>planes interactivos<\/strong> y <strong>soluciones de orientaci\u00f3n digital<\/strong>. <\/p>\n\n\n\n<p><a href=\"https:\/\/viadirect.com\/es\/casos-de-exito\/\"><strong>Descubre nuestros proyectos<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el coraz\u00f3n de Par\u00eds, cerca de la estaci\u00f3n Gare Saint-Lazare, ViaDirect ha instalado uno de sus ic\u00f3nicos kioscos de orientaci\u00f3n en el muy concurrido centro comercial Passage du Havre.<\/p>\n","protected":false},"author":3,"featured_media":23853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[281,252,360,385,220,198,209,221,402,201,203,204],"class_list":{"0":"post-23861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-centro-comercial","10":"tag-experiencia-de-compra","11":"tag-france-2-es","12":"tag-francia","13":"tag-gazelle-2","14":"tag-interactive-kiosks-es","15":"tag-kioscos-interactivos","16":"tag-orientacion-digital","17":"tag-real-time-information-es","18":"tag-viadirect-es","19":"tag-visitor-navigation-es","20":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kioscos de orientaci\u00f3n en Passage 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