{"id":24044,"date":"2025-11-11T20:08:27","date_gmt":"2025-11-11T20:08:27","guid":{"rendered":"https:\/\/viadirect.com\/?p=24044"},"modified":"2025-11-11T20:36:06","modified_gmt":"2025-11-11T20:36:06","slug":"city2-bruselas-orientacion-digital-viadirect-jcdecaux","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/city2-bruselas-orientacion-digital-viadirect-jcdecaux\/","title":{"rendered":"Centro Comercial City2 en Bruselas: Una experiencia moderna de orientaci\u00f3n digital con ViaDirect"},"content":{"rendered":"\n<p>Los visitantes del centro comercial City2 en Bruselas siguen disfrutando de una experiencia de navegaci\u00f3n fluida e intuitiva gracias a la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect, desarrollada en colaboraci\u00f3n con nuestro socio de larga trayectoria, <a href=\"https:\/\/www.jcdecaux-belux.com\/en\">JCDecaux Belux<\/a>.<\/p>\n\n\n\n<p>Inaugurado en 2019, este proyecto sigue siendo un claro ejemplo de c\u00f3mo la innovaci\u00f3n y la fiabilidad pueden mejorar la experiencia diaria de miles de visitantes en uno de los centros comerciales m\u00e1s emblem\u00e1ticos de B\u00e9lgica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un destino comercial emblem\u00e1tico en el coraz\u00f3n de Bruselas<\/h3>\n\n\n\n<p>Ubicado en el antiguo edificio de los grandes almacenes \u201cAu Bon March\u00e9\u201d, cerca del bulevar del Jard\u00edn Bot\u00e1nico, City2 se ha consolidado como un punto de referencia del comercio en Bruselas. Propiedad del <a href=\"https:\/\/www.ageas.com\/fr\">grupo Ageas<\/a>, el centro abri\u00f3 sus puertas en 1978 y sigue siendo el segundo centro comercial m\u00e1s grande de B\u00e9lgica, con una superficie total de 51.000 m\u00b2 distribuidos en cuatro niveles.<\/p>\n\n\n\n<p>City2 re\u00fane cerca de 100 tiendas, entre ellas Fnac, Esprit, Zara y un supermercado Carrefour, ofreciendo una combinaci\u00f3n ideal de variedad y conveniencia. Adem\u00e1s, su acceso directo a la estaci\u00f3n de metro Rogier lo convierte en uno de los centros m\u00e1s accesibles de la capital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una soluci\u00f3n de orientaci\u00f3n interactiva y multiling\u00fce<\/h3>\n\n\n\n<p>Para optimizar la experiencia de los visitantes, JCDecaux instal\u00f3 siete t\u00f3tems interactivos equipados con el software de orientaci\u00f3n digital de ViaDirect. Este sistema intuitivo permite a los usuarios desplazarse f\u00e1cilmente por todo el centro comercial e incluye las siguientes funciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapa 3D interactivo que cubre los cuatro niveles y las zonas de estacionamiento.<\/li>\n\n\n\n<li>B\u00fasqueda de tiendas por categor\u00eda (Belleza y Salud, Restauraci\u00f3n, Entretenimiento, etc.).<\/li>\n\n\n\n<li>B\u00fasqueda alfab\u00e9tica y por palabras clave para localizar r\u00e1pidamente una tienda.<\/li>\n\n\n\n<li>Visualizaci\u00f3n en tiempo real de noticias y eventos del centro.<\/li>\n\n\n\n<li>Gu\u00eda hacia las conexiones con el transporte p\u00fablico.<\/li>\n\n\n\n<li>Interfaz multiling\u00fce disponible en franc\u00e9s, neerland\u00e9s e ingl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"1024\" data-id=\"24024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-844x1024.jpg\" alt=\"Borne interactive ViaDirect au centre commercial City2 \u00e0 Bruxelles, install\u00e9e par JCDecaux Belux.\" class=\"wp-image-24024\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-844x1024.jpg 844w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-247x300.jpg 247w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-768x932.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-1266x1536.jpg 1266w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-1688x2048.jpg 1688w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"24023\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-768x1024.jpg\" alt=\"Borne interactive ViaDirect au centre commercial City2 \u00e0 Bruxelles, install\u00e9e par JCDecaux Belux.\" class=\"wp-image-24023\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"24022\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-768x1024.jpg\" alt=\"Borne interactive ViaDirect au centre commercial City2 \u00e0 Bruxelles, install\u00e9e par JCDecaux Belux.\" class=\"wp-image-24022\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Este sistema moderno no solo facilita la orientaci\u00f3n dentro del centro, sino que tambi\u00e9n refuerza la imagen de City2 como un destino comercial innovador y centrado en la experiencia del cliente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"539\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City-2-1.gif\" alt=\"\" class=\"wp-image-24034\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">ViaDirect y City2: Una relaci\u00f3n basada en la confianza y la innovaci\u00f3n continua<\/h3>\n\n\n\n<p>En ViaDirect, nuestro compromiso va mucho m\u00e1s all\u00e1 de la instalaci\u00f3n. Acompa\u00f1amos a nuestros clientes a lo largo del tiempo, asegurando que sus sistemas evolucionen al ritmo de sus espacios y de sus visitantes. Esta relaci\u00f3n duradera con City2 refleja perfectamente nuestra dedicaci\u00f3n a la innovaci\u00f3n, la fiabilidad y la satisfacci\u00f3n del cliente.<\/p>\n\n\n\n<p>Desde hace varios a\u00f1os, City2 y JCDecaux conf\u00edan en ViaDirect para garantizar el rendimiento y el mantenimiento de su soluci\u00f3n de orientaci\u00f3n digital.<br>Como parte de esta colaboraci\u00f3n a largo plazo, recientemente lanzamos una actualizaci\u00f3n del salvapantallas en todos los kioscos, con nuevos elementos visuales y contenido m\u00e1s atractivo durante los periodos de inactividad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Descubre m\u00e1s proyectos de ViaDirect en Europa<\/h3>\n\n\n\n<p>De Bruselas a Lisboa, Par\u00eds y Madrid, ViaDirect contin\u00faa desplegando soluciones de orientaci\u00f3n digital que conectan a las personas con los espacios de forma m\u00e1s eficiente e intuitiva.<\/p>\n\n\n\n<p>\ud83d\udd17 Descubre m\u00e1s de nuestras instalaciones en Europa \u2192 <a href=\"https:\/\/viadirect.com\/?s=europe\">[Ver nuestros proyectos]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En pleno coraz\u00f3n de Bruselas, el centro comercial City2 conf\u00eda desde 2019 en la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect, desarrollada en colaboraci\u00f3n con JCDecaux Belux. Equipado con siete kioscos interactivos, el centro ofrece a los visitantes una experiencia de navegaci\u00f3n fluida y multiling\u00fce a trav\u00e9s de un plano 3D interactivo y informaci\u00f3n en tiempo real. Esta colaboraci\u00f3n a largo plazo refleja el compromiso de ViaDirect con la innovaci\u00f3n, la fiabilidad y el acompa\u00f1amiento continuo a sus clientes.<\/p>\n","protected":false},"author":3,"featured_media":24039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[553,552,246,209,221,201],"class_list":{"0":"post-24044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-bruselas","10":"tag-europa","11":"tag-experiencia-cliente","12":"tag-kioscos-interactivos","13":"tag-orientacion-digital","14":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>City2 Bruselas: Orientaci\u00f3n Digital con JCDecaux.<\/title>\n<meta name=\"description\" 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