{"id":24317,"date":"2025-12-30T20:10:33","date_gmt":"2025-12-30T20:10:33","guid":{"rendered":"https:\/\/viadirect.com\/?p=24317"},"modified":"2025-12-30T21:24:41","modified_gmt":"2025-12-30T21:24:41","slug":"orientacion-digital-hoog-catharijne-centro-comercial","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/orientacion-digital-hoog-catharijne-centro-comercial\/","title":{"rendered":"ViaDirect y Kl\u00e9pierre en Hoog Catharijne"},"content":{"rendered":"\n<p>Los grandes centros comerciales evolucionan constantemente. Las renovaciones, los cambios de operadores y la variaci\u00f3n de los flujos de visitantes convierten la orientaci\u00f3n en un reto estrat\u00e9gico, m\u00e1s que en un proyecto puntual.<\/p>\n\n\n\n<p>Es precisamente en este contexto donde ViaDirect despleg\u00f3 su soluci\u00f3n de orientaci\u00f3n digital interactiva en Hoog Catharijne, uno de los centros comerciales m\u00e1s visitados de Europa. M\u00e1s all\u00e1 de una \u00fanica instalaci\u00f3n, este proyecto demuestra c\u00f3mo la orientaci\u00f3n digital puede acompa\u00f1ar a entornos retail complejos a lo largo del tiempo, adapt\u00e1ndose al cambio sin perder claridad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dise\u00f1ada para entornos retail de alto tr\u00e1fico y varios niveles<\/h3>\n\n\n\n<p>Con decenas de millones de visitantes cada a\u00f1o, Hoog Catharijne necesitaba un sistema de orientaci\u00f3n capaz de cumplir varios objetivos de forma simult\u00e1nea. En concreto, la soluci\u00f3n deb\u00eda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guiar a los visitantes de manera eficiente a trav\u00e9s de varios niveles<\/li>\n\n\n\n<li>Ayudarles a descubrir toda la oferta comercial<\/li>\n\n\n\n<li>Reducir la confusi\u00f3n en un espacio en constante evoluci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>La soluci\u00f3n de ViaDirect se implement\u00f3 para ofrecer una orientaci\u00f3n clara e intuitiva, al tiempo que apoyaba las necesidades operativas de los equipos de gesti\u00f3n del centro comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tecnolog\u00eda dise\u00f1ada para durar y escalar<\/h3>\n\n\n\n<p>En lugar de centrarse en una innovaci\u00f3n a corto plazo, el despliegue fue concebido para garantizar durabilidad, rendimiento y escalabilidad.<\/p>\n\n\n\n<p>El sistema se basa en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gesti\u00f3n centralizada de dispositivos para supervisi\u00f3n remota y actualizaciones<\/li>\n\n\n\n<li>Reproductores multimedia de alto rendimiento, adaptados a un uso p\u00fablico continuo<\/li>\n\n\n\n<li>Interacciones sin contacto y compatibles con smartphones para ampliar la experiencia m\u00e1s all\u00e1 de la pantalla<\/li>\n<\/ul>\n\n\n\n<p>Este enfoque permite a los centros comerciales evolucionar su estrategia digital sin necesidad de reemplazar toda su infraestructura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una plataforma de software adaptada a las operaciones retail<\/h3>\n\n\n\n<p>Los directorios interactivos de ViaDirect est\u00e1n dise\u00f1ados en torno a casos de uso reales del retail y pueden actualizarse de forma continua a medida que el centro comercial evoluciona.<\/p>\n\n\n\n<p>Los visitantes pueden acceder a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapas interactivos multinivel con posicionamiento en tiempo real<\/li>\n\n\n\n<li>B\u00fasqueda de tiendas, restaurantes y servicios por nombre o categor\u00eda<\/li>\n\n\n\n<li>Informaci\u00f3n sobre eventos, promociones y servicios pr\u00e1cticos<\/li>\n\n\n\n<li>Informaci\u00f3n de estacionamiento y accesos<\/li>\n<\/ul>\n\n\n\n<p>Gracias a la gesti\u00f3n centralizada del contenido, las actualizaciones pueden implementarse r\u00e1pidamente, garantizando informaci\u00f3n precisa incluso ante cambios frecuentes.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/YTDown.com_YouTube_Hoog-Catharijne-Demo_Media_tQNefewiYg4_001_1080p.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un modelo de despliegue progresivo y escalable<\/h3>\n\n\n\n<p>En Hoog Catharijne, la soluci\u00f3n se despleg\u00f3 de forma progresiva, incorporando nuevos directorios con el paso del tiempo. Este enfoque por fases refleja una realidad compartida por muchos centros comerciales hoy en d\u00eda: las herramientas digitales deben crecer al mismo ritmo que el activo.<\/p>\n\n\n\n<p>Esta flexibilidad permite a los operadores de centros comerciales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comenzar por ubicaciones clave<\/li>\n\n\n\n<li>Ampliar la cobertura conforme evolucionan las necesidades de los visitantes<\/li>\n\n\n\n<li>Alinear la inversi\u00f3n con las fases de renovaci\u00f3n o expansi\u00f3n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" data-id=\"24301\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-1024x771.jpg\" alt=\"\" class=\"wp-image-24301\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-1024x771.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-300x226.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-768x578.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-1536x1157.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-2048x1542.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" data-id=\"24304\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-1024x771.jpg\" alt=\"\" class=\"wp-image-24304\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-1024x771.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-300x226.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-768x578.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-1536x1157.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-2048x1542.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Despliegue local, experiencia global<\/h3>\n\n\n\n<p>Para garantizar la fiabilidad a largo plazo, ViaDirect combina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Despliegue local con socios en sitio<\/li>\n\n\n\n<li>Supervisi\u00f3n centralizada y soporte t\u00e9cnico<\/li>\n\n\n\n<li>Monitorizaci\u00f3n proactiva y mantenimiento continuo<\/li>\n<\/ul>\n\n\n\n<p>Este modelo h\u00edbrido garantiza la continuidad operativa y mantiene est\u00e1ndares coherentes en m\u00faltiples ubicaciones y pa\u00edses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un modelo que sigue siendo relevante hoy<\/h3>\n\n\n\n<p>El proyecto de Hoog Catharijne demuestra que una orientaci\u00f3n eficaz no depende de las tendencias, sino de un dise\u00f1o sostenible. La claridad en la navegaci\u00f3n, la gesti\u00f3n centralizada y el despliegue escalable siguen siendo prioridades clave para los centros comerciales que afrontan una creciente complejidad y mayores expectativas por parte de los visitantes.<\/p>\n\n\n\n<p>Para los gestores de centros comerciales que buscan modernizar la orientaci\u00f3n sin quedar atados a sistemas r\u00edgidos, este proyecto \u2014al igual que otros desarrollados junto a Kl\u00e9pierre\u2014 contin\u00faa siendo una referencia, como <a href=\"https:\/\/viadirect.com\/es\/centre-mayol-mapa-movil-orientacion-accesibilida\/\">Centre Mayol<\/a> o <a href=\"https:\/\/viadirect.com\/es\/klepierre-iberia-viadirect-orientacion-digital\/\">varios centros comerciales en Espa\u00f1a<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Hoog Catharijne, en Utrecht, ViaDirect despleg\u00f3 una soluci\u00f3n de orientaci\u00f3n digital interactiva para ayudar a los visitantes a orientarse en uno de los centros comerciales m\u00e1s concurridos de Europa, demostrando c\u00f3mo la orientaci\u00f3n digital mejora la experiencia retail a gran escala.<\/p>\n","protected":false},"author":3,"featured_media":24312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,373,361,209,526,366,221,402,201,204],"class_list":{"0":"post-24317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-accessibility-es","11":"tag-innovation-es","12":"tag-kioscos-interactivos","13":"tag-klepierre-2","14":"tag-mapa-de-orientacion","15":"tag-orientacion-digital","16":"tag-real-time-information-es","17":"tag-viadirect-es","18":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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