{"id":24740,"date":"2026-03-11T20:47:53","date_gmt":"2026-03-11T20:47:53","guid":{"rendered":"https:\/\/viadirect.com\/?p=24740"},"modified":"2026-03-11T20:47:54","modified_gmt":"2026-03-11T20:47:54","slug":"orientacion-digital-centro-comercial-westfield-la-part-dieu-lyon","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/orientacion-digital-centro-comercial-westfield-la-part-dieu-lyon\/","title":{"rendered":"C\u00f3mo Westfield La Part-Dieu facilita la navegaci\u00f3n de los visitantes con tecnolog\u00eda digital"},"content":{"rendered":"\n

Ubicado en el coraz\u00f3n de Lyon, Westfield La Part-Dieu<\/a><\/strong> es uno de los centros comerciales m\u00e1s grandes de Francia. Tambi\u00e9n es un destino imprescindible para compras, ocio y gastronom\u00eda.<\/p>\n\n\n\n

Como parte de su estrategia de transformaci\u00f3n digital, Unibail-Rodamco-Westfield (URW)<\/strong><\/a> contin\u00faa implementando soluciones innovadoras en sus centros comerciales con el objetivo de mejorar la experiencia de los visitantes.<\/p>\n\n\n\n

En Westfield La Part-Dieu<\/strong>, ViaDirect ha instalado un kiosco interactivo VDMapWall<\/strong>, acompa\u00f1ado de un mapa interactivo m\u00f3vil<\/strong>. En conjunto, estas soluciones ofrecen una experiencia de orientaci\u00f3n digital fluida e intuitiva.<\/p>\n\n\n\n

Una orientaci\u00f3n digital simple e intuitiva<\/h2>\n\n\n\n

Gracias al VDMapWall de ViaDirect<\/strong>, los visitantes pueden consultar un mapa interactivo del centro comercial<\/strong> y localizar r\u00e1pidamente tiendas, restaurantes y servicios.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

La interfaz t\u00e1ctil permite:<\/p>\n\n\n\n

\u2022 Buscar f\u00e1cilmente una tienda o servicio
\u2022 Obtener indicaciones claras hasta su destino
\u2022 Consultar noticias y promociones del centro
\u2022 Acceder a horarios y funciones de cine<\/p>\n\n\n\n

La interfaz est\u00e1 disponible en franc\u00e9s e ingl\u00e9s<\/strong>, lo que facilita su uso tanto para visitantes locales como internacionales.<\/p>\n\n\n\n

Un mapa interactivo accesible desde el smartphone<\/h2>\n\n\n\n

Para extender la experiencia de navegaci\u00f3n m\u00e1s all\u00e1 del kiosco interactivo, Westfield La Part-Dieu tambi\u00e9n ofrece un mapa m\u00f3vil<\/strong> accesible directamente desde el smartphone de los visitantes.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Gracias a un c\u00f3digo QR ubicado estrat\u00e9gicamente dentro del centro comercial<\/strong>, los visitantes pueden abrir instant\u00e1neamente el mapa interactivo en su tel\u00e9fono, sin necesidad de descargar una aplicaci\u00f3n.<\/p>\n\n\n\n

De esta manera, pueden:<\/p>\n\n\n\n

\u2022 Acceder al mapa del centro en cualquier momento
\u2022 Buscar una tienda o restaurante
\u2022 Seguir indicaciones directamente desde su smartphone<\/p>\n\n\n\n

Esta soluci\u00f3n permite ofrecer una experiencia de navegaci\u00f3n continua<\/strong>, desde el kiosco interactivo hasta el tel\u00e9fono del visitante.<\/p>\n\n\n\n

Una experiencia de visita mejorada<\/h2>\n\n\n\n

Con esta instalaci\u00f3n, Westfield La Part-Dieu refuerza su sistema de orientaci\u00f3n digital<\/strong> y facilita la navegaci\u00f3n en uno de los centros comerciales m\u00e1s concurridos de Francia.<\/p>\n\n\n\n

Al combinar kiosco interactivo y mapa m\u00f3vil<\/strong>, el centro ofrece ahora m\u00faltiples puntos de acceso para que los visitantes puedan orientarse f\u00e1cilmente y disfrutar plenamente de su visita.<\/p>\n\n\n\n

\u00bfTe gustar\u00eda mejorar la orientaci\u00f3n de los visitantes en tu centro comercial?<\/strong>
\ud83d\udc49 Contacta con nuestro equipo<\/a> para descubrir c\u00f3mo nuestras soluciones de orientaci\u00f3n digital pueden transformar la experiencia de tus visitantes.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ViaDirect despliega un kiosco interactivo VDMapWall y un mapa m\u00f3vil en el centro comercial Westfield La Part-Dieu en Lyon. Esta soluci\u00f3n de orientaci\u00f3n digital permite a los visitantes consultar un mapa interactivo, localizar f\u00e1cilmente las tiendas y seguir indicaciones directamente desde el t\u00f3tem o desde su smartphone.<\/p>\n","protected":false},"author":3,"featured_media":24743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,1073,385,209,1071,221,251,261,201,202,204],"class_list":{"0":"post-24740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-experiencia-visitante","11":"tag-francia","12":"tag-kioscos-interactivos","13":"tag-navegacion-movil","14":"tag-orientacion-digital","15":"tag-recorrido-del-visitante","16":"tag-solucion-movil","17":"tag-viadirect-es","18":"tag-viadirect-mobile-es","19":"tag-wayfinding-es"},"acf":[],"yoast_head":"\nOrientaci\u00f3n digital en el centro comercial Westfield La Part-Dieu<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Westfield La Part-Dieu en Lyon mejora la 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