{"id":24914,"date":"2026-04-01T19:36:03","date_gmt":"2026-04-01T19:36:03","guid":{"rendered":"https:\/\/viadirect.com\/?p=24914"},"modified":"2026-04-01T19:36:05","modified_gmt":"2026-04-01T19:36:05","slug":"citelis-mapas-interactivos-mexico-viadirect-mobile","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/citelis-mapas-interactivos-mexico-viadirect-mobile\/","title":{"rendered":"Transformaci\u00f3n digital en centros comerciales: Citelis apuesta por la orientaci\u00f3n m\u00f3vil con ViaDirect"},"content":{"rendered":"\n<p>ViaDirect refuerza su presencia en M\u00e9xico con una nueva colaboraci\u00f3n junto al grupo Citelis, actor clave del sector inmobiliario comercial en el pa\u00eds y vinculado al l\u00edder de exhibici\u00f3n cinematogr\u00e1fica en Am\u00e9rica Latina, Cin\u00e9polis.<\/p>\n\n\n\n<p>Este proyecto se suma a m\u00faltiples implementaciones ya realizadas por ViaDirect en el mercado mexicano y confirma la creciente adopci\u00f3n de soluciones de orientaci\u00f3n digital en centros comerciales de la regi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dos centros comerciales estrat\u00e9gicos en M\u00e9xico<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-id=\"24918\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1.jpeg\" alt=\"\" class=\"wp-image-24918\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1.jpeg 640w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1-300x169.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"24915\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1024x682.jpeg\" alt=\"\" class=\"wp-image-24915\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-1024x682.jpeg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-300x200.jpeg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-768x512.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-900x600.jpeg 900w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image.jpeg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"24921\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-1024x682.jpeg\" alt=\"\" class=\"wp-image-24921\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-1024x682.jpeg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-300x200.jpeg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-768x512.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2-900x600.jpeg 900w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/image-2.jpeg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Las soluciones ya est\u00e1n disponibles en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Espacio Las Am\u00e9ricas, en Morelia<\/li>\n\n\n\n<li>Esfera Monterrey, en Monterrey<\/li>\n<\/ul>\n\n\n\n<p>Ambos centros cuentan con una oferta comercial, gastron\u00f3mica y de entretenimiento diversa, donde facilitar la orientaci\u00f3n del visitante es clave para mejorar la experiencia global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una experiencia m\u00f3vil, fluida y sin fricci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Con ViaDirect M\u00f3vil, los visitantes acceden a un <strong>mapa interactivo sin descarga<\/strong>, directamente desde su smartphone.<\/p>\n\n\n\n<p>La soluci\u00f3n permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ubicaci\u00f3n en tiempo real dentro del centro mediante <strong>geolocalizaci\u00f3n interior<\/strong><\/li>\n\n\n\n<li>B\u00fasqueda r\u00e1pida de tiendas, restaurantes y servicios<\/li>\n\n\n\n<li>Generaci\u00f3n de rutas paso a paso<\/li>\n\n\n\n<li>Una experiencia intuitiva, aut\u00f3noma y accesible<\/li>\n<\/ul>\n\n\n\n<p>Este enfoque responde a los nuevos h\u00e1bitos de los visitantes, cada vez m\u00e1s orientados al uso del m\u00f3vil como herramienta principal durante su recorrido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una herramienta estrat\u00e9gica para optimizar el rendimiento del activo<\/strong><\/h2>\n\n\n\n<p>M\u00e1s all\u00e1 de mejorar la experiencia del visitante, la orientaci\u00f3n digital se posiciona como una herramienta clave para los operadores de centros comerciales.<\/p>\n\n\n\n<p>Con ViaDirect Mobile, es posible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizar los flujos dentro del centro<\/li>\n\n\n\n<li>Redistribuir el tr\u00e1fico hacia zonas estrat\u00e9gicas<\/li>\n\n\n\n<li>Obtener datos reales sobre el comportamiento de los visitantes<\/li>\n\n\n\n<li>Apoyar la toma de decisiones comerciales y de marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ViaDirect contin\u00faa su crecimiento en Am\u00e9rica Latina<\/strong><\/h2>\n\n\n\n<p>Con este proyecto, ViaDirect contin\u00faa consolidando su desarrollo en Am\u00e9rica Latina y su capacidad para acompa\u00f1ar a grandes grupos en la transformaci\u00f3n digital de sus activos.<\/p>\n\n\n\n<p>M\u00e9xico se posiciona como un mercado estrat\u00e9gico, donde la orientaci\u00f3n digital juega un papel cada vez m\u00e1s relevante en la evoluci\u00f3n de la experiencia en centros comerciales.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/viadirect.com\/es\/atencion-al-cliente-contacto-viadirect\/\">Habla con nuestro equipo comercial<\/a><\/strong> y descubre c\u00f3mo ViaDirect puede mejorar la experiencia de tus visitantes y optimizar el rendimiento de tu activo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ViaDirect refuerza su presencia en M\u00e9xico con el despliegue de mapas interactivos m\u00f3viles en Espacio Las Am\u00e9ricas y Esfera Monterrey, junto al grupo Citelis, mejorando la experiencia del visitante y la gesti\u00f3n de flujos.<\/p>\n","protected":false},"author":3,"featured_media":24924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[1073,264,520,1071,221,251,261,201],"class_list":{"0":"post-24914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-experiencia-visitante","10":"tag-mapa-movil","11":"tag-mexico","12":"tag-navegacion-movil","13":"tag-orientacion-digital","14":"tag-recorrido-del-visitante","15":"tag-solucion-movil","16":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Citelis implementa mapas interactivos con ViaDirect en M\u00e9xico<\/title>\n<meta name=\"description\" content=\"Citelis implementa mapas interactivos m\u00f3viles, 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