{"id":24956,"date":"2026-04-06T17:59:01","date_gmt":"2026-04-06T17:59:01","guid":{"rendered":"https:\/\/viadirect.com\/?p=24956"},"modified":"2026-04-06T18:26:07","modified_gmt":"2026-04-06T18:26:07","slug":"uberseequartier-orientacion-digital-hamburgo","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/uberseequartier-orientacion-digital-hamburgo\/","title":{"rendered":"Westfield \u00dcberseequartier: mejorando la experiencia del visitante con orientaci\u00f3n digital"},"content":{"rendered":"\n<p>Ubicado en el distrito HafenCity de Hamburgo, Westfield \u00dcberseequartier se posiciona como uno de los proyectos de regeneraci\u00f3n urbana m\u00e1s ambiciosos de Europa.<\/p>\n\n\n\n<p>Desarrollado por Unibail-Rodamco-Westfield, este destino emblem\u00e1tico va mucho m\u00e1s all\u00e1 de un centro comercial tradicional. Con m\u00e1s de 419.000 m\u00b2, integra retail, hoteler\u00eda, oficinas, ocio y espacios culturales, creando un entorno urbano din\u00e1mico y de uso mixto.<\/p>\n\n\n\n<p>En este contexto, garantizar un recorrido fluido e intuitivo para los visitantes es fundamental.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un ecosistema completo de orientaci\u00f3n digital<\/strong><\/h2>\n\n\n\n<p>Para facilitar la navegaci\u00f3n en sus 94.000 m\u00b2 de superficie comercial, Westfield ha implementado una soluci\u00f3n integral de orientaci\u00f3n digital impulsada por ViaDirect.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24938\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-771x1024.jpg\" alt=\"\" class=\"wp-image-24938\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-4-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24947\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-771x1024.jpg\" alt=\"\" class=\"wp-image-24947\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-3-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24944\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-771x1024.jpg\" alt=\"\" class=\"wp-image-24944\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-2-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" data-id=\"24941\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-771x1024.jpg\" alt=\"\" class=\"wp-image-24941\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/VD-Map-Wall_Uberseequartier_2025-1-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>El despliegue incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>13 kioscos interactivos equipados con el software de ViaDirect<\/li>\n\n\n\n<li>Un mapa de orientaci\u00f3n m\u00f3vil, accesible mediante c\u00f3digo QR<\/li>\n\n\n\n<li>Una plataforma de software escalable, adaptada a los est\u00e1ndares de URW<\/li>\n<\/ul>\n\n\n\n<p>Este enfoque omnicanal permite a los visitantes orientarse f\u00e1cilmente, tanto in situ como desde sus propios dispositivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Simplificando la navegaci\u00f3n en cada punto de contacto<\/strong><\/h2>\n\n\n\n<p>Los kioscos interactivos permiten a los visitantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encontrar al instante la mejor ruta hacia su destino<\/li>\n\n\n\n<li>Explorar tiendas, servicios y comodidades<\/li>\n\n\n\n<li>Acceder a las \u00faltimas noticias, ofertas y promociones<\/li>\n<\/ul>\n\n\n\n<p>Como complemento, el mapa m\u00f3vil extiende la experiencia m\u00e1s all\u00e1 del kiosco. Los visitantes pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceder al mapa interactivo desde cualquier punto del centro<\/li>\n\n\n\n<li>Generar rutas personalizadas seg\u00fan su ubicaci\u00f3n<\/li>\n\n\n\n<li>Localizar r\u00e1pidamente tiendas y puntos de inter\u00e9s<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1024x1024.png\" alt=\"\" class=\"wp-image-24950\" style=\"width:293px;height:auto\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1024x1024.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-300x300.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-150x150.png 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-768x768.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1536x1536.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-2048x2048.png 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-140x140.png 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-500x500.png 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-350x350.png 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-1000x1000.png 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/04\/STICKER-GR-800x800.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En conjunto, estas herramientas crean un recorrido fluido y conectado, reduciendo la fricci\u00f3n y mejorando la satisfacci\u00f3n global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un enfoque probado en grandes destinos Westfield<\/strong><\/h2>\n\n\n\n<p>Este proyecto forma parte de una colaboraci\u00f3n m\u00e1s amplia con Unibail-Rodamco-Westfield, donde las soluciones de ViaDirect ya est\u00e1n mejorando la experiencia de los visitantes en varios destinos emblem\u00e1ticos.<\/p>\n\n\n\n<p>Descubre c\u00f3mo la orientaci\u00f3n digital est\u00e1 transformando la navegaci\u00f3n en otros grandes centros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/viadirect.com\/es\/viadirect-orientacion-digital-euralille\/\">Tecnolog\u00eda que gu\u00eda a los visitantes en Euralille<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/viadirect.com\/es\/forum-des-halles-paris-navegacion\/\"><strong>T\u00f3tems digitales para mejorar la navegaci\u00f3n y el compromiso del cliente<\/strong> en Forum des Halles<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ofreciendo una experiencia m\u00e1s inteligente e intuitiva<\/strong><\/h2>\n\n\n\n<p>Al integrar la orientaci\u00f3n digital en este proyecto de gran escala, Westfield \u00dcberseequartier refuerza su ambici\u00f3n de ofrecer una experiencia de visitante de primer nivel.<\/p>\n\n\n\n<p>Este despliegue demuestra c\u00f3mo la tecnolog\u00eda puede:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizar los flujos de visitantes en entornos complejos<\/li>\n\n\n\n<li>Mejorar la accesibilidad y la autonom\u00eda<\/li>\n\n\n\n<li>Impulsar el engagement comercial dentro del espacio<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4f Un gran agradecimiento a Westfield por su confianza en la integraci\u00f3n de las soluciones de ViaDirect en el coraz\u00f3n de este destino emblem\u00e1tico.<\/p>\n\n\n\n<p>Si est\u00e1s interesado en implementar un proyecto similar, <a href=\"http:\/\/www.viadirect.com\/es\/contact\/\">cont\u00e1ctanos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Westfield \u00dcberseequartier en Hamburgo mejora la experiencia del visitante con una soluci\u00f3n omnicanal de orientaci\u00f3n digital impulsada por ViaDirect. Al combinar kioscos interactivos y un mapa m\u00f3vil, el sistema simplifica la navegaci\u00f3n, mejora la accesibilidad y garantiza un recorrido fluido en uno de los destinos de uso mixto m\u00e1s ambiciosos de Europa.<\/p>\n","protected":false},"author":3,"featured_media":24937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[1073,361,198,322,320,209,221,402,153,201,203,204],"class_list":{"0":"post-24956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-experiencia-visitante","10":"tag-innovation-es","11":"tag-interactive-kiosks-es","12":"tag-kiosco-interactivo","13":"tag-kioscos-de-orientacion","14":"tag-kioscos-interactivos","15":"tag-orientacion-digital","16":"tag-real-time-information-es","17":"tag-totems-digitales","18":"tag-viadirect-es","19":"tag-visitor-navigation-es","20":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcberseequartier: la orientaci\u00f3n digital mejora la experiencia<\/title>\n<meta name=\"description\" content=\"\u00dcberseequartier mejora la experiencia del visitante con orientaci\u00f3n digital. 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