{"id":25315,"date":"2026-05-21T21:22:28","date_gmt":"2026-05-21T21:22:28","guid":{"rendered":"https:\/\/viadirect.com\/?p=25315"},"modified":"2026-05-21T21:49:09","modified_gmt":"2026-05-21T21:49:09","slug":"wayfinding-westland-shopping-center-belgica","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/wayfinding-westland-shopping-center-belgica\/","title":{"rendered":"Cuando un centro comercial decide conocer realmente a sus visitantes"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">C\u00f3mo Westland Shopping Center, AG Real Estate y JC Decaux est\u00e1n replanteando la experiencia dentro del centro comercial, un punto de contacto a la vez.<\/h3>\n\n\n\n<p>Hay un momento que todo comprador conoce: entrar por primera vez a un gran centro comercial y preguntarse, aunque sea por un segundo, d\u00f3nde est\u00e1 todo. Esa breve duda es exactamente lo que Westland Shopping Centre, uno de los destinos comerciales m\u00e1s consolidados de Bruselas, ha decidido eliminar.<\/p>\n\n\n\n<p>El centro comercial, ubicado en Anderlecht y gestionado por <a href=\"https:\/\/www.agrealestate.eu\/\">AG Real Estate<\/a> en colaboraci\u00f3n con <a href=\"https:\/\/www.jcdecaux-belux.com\/\">JC Decaux Belgium<\/a>, ha elegido a ViaDirect para aportar una nueva capa de inteligencia a la experiencia de sus visitantes. Cuatro kioscos interactivos \u2014 elegantes, luminosos y posicionados en los principales puntos de circulaci\u00f3n del centro comercial \u2014 reciben a los visitantes con una navegaci\u00f3n instant\u00e1nea e intuitiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una relaci\u00f3n construida sobre la confianza<\/h2>\n\n\n\n<p>Westland no es el comienzo de la historia, sino su continuaci\u00f3n. AG Real Estate y JC Decaux Belgium trabajaron por primera vez con ViaDirect en <a href=\"https:\/\/viadirect.com\/es\/city2-bruselas-orientacion-digital-viadirect-jcdecaux\/\">City 2<\/a>, otro emblem\u00e1tico centro comercial de Bruselas. Esa experiencia sent\u00f3 las bases para algo m\u00e1s grande: una visi\u00f3n a largo plazo de c\u00f3mo puede sentirse un centro comercial digitalmente conectado para las personas que lo visitan cada d\u00eda.<\/p>\n\n\n\n<p>Cada proyecto ense\u00f1a algo nuevo. En Westland, el enfoque es a\u00fan m\u00e1s refinado: los kioscos destacan por su propio dise\u00f1o, con t\u00f3tems luminosos de PMMA que atraen la mirada sin depender de grandes pantallas integradas sobredimensionadas. El resultado es una presencia que se siente m\u00e1s arquitect\u00f3nica que simplemente digital.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWestland es nuestro segundo proyecto junto a AG Real Estate y JC Decaux Belgium, y demuestra c\u00f3mo evolucionan las alianzas s\u00f3lidas. Cada implementaci\u00f3n es m\u00e1s pensada y refinada que la anterior.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n implementada<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 kioscos Gazelle de 43\u201d \u2014 acabado blanco, orientaci\u00f3n horizontal, con puntos de anclaje y acceso de mantenimiento con cerradura <\/li>\n\n\n\n<li>4 t\u00f3tems LED de PMMA \u2014 se\u00f1alizaci\u00f3n luminosa de alta visibilidad en todo el centro comercial <\/li>\n\n\n\n<li>5 pantallas Samsung Full HD de 43\u201d <\/li>\n\n\n\n<li>5 reproductores multimedia NUC <\/li>\n\n\n\n<li>5 unidades de control remoto VDBox \u2014 para gesti\u00f3n centralizada y monitoreo remoto <\/li>\n\n\n\n<li>Integraci\u00f3n de pantalla de bienvenida \u2014 una pantalla existente reutilizada e integrada a la red ViaDirect<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Repensando lo que puede ser un kiosco<\/h2>\n\n\n\n<p>La instalaci\u00f3n de Westland va m\u00e1s all\u00e1 de la orientaci\u00f3n tradicional. S\u00ed, un visitante puede encontrar el restaurante m\u00e1s cercano o la ruta m\u00e1s r\u00e1pida hacia una tienda espec\u00edfica. Pero la plataforma tambi\u00e9n integra directamente al equipo de marketing del centro comercial. Ellos controlan el contenido, el dise\u00f1o y el tono. El kiosco se convierte en una extensi\u00f3n de la marca, no simplemente en un directorio.<\/p>\n\n\n\n<p>Un elemento particularmente inteligente del proyecto: una pantalla de bienvenida existente cerca de la entrada del centro comercial, en lugar de ser reemplazada, fue integrada al nuevo ecosistema. La pantalla recibe una segunda vida, conectada a la misma plataforma y compartiendo el mismo lenguaje visual que los nuevos kioscos. Es un peque\u00f1o detalle que refleja algo m\u00e1s grande sobre la filosof\u00eda detr\u00e1s de esta implementaci\u00f3n: nada se desperdicia; todo se piensa cuidadosamente.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"512\" data-id=\"25303\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-Kiosk.png\" alt=\"A ViaDirect wayfinding kiosk at Westland Shopping Centre, Anderlecht \u2014 making it easier for shoppers to find their way\" class=\"wp-image-25303\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-Kiosk.png 453w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-Kiosk-265x300.png 265w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><figcaption class=\"wp-element-caption\">Uno de los cuatro kioscos ViaDirect Gazelle.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-id=\"25300\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/image001.jpg\" alt=\"\" class=\"wp-image-25300\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/image001.jpg 640w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/image001-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Pantallas de bienvenida existentes adaptadas al software de ViaDirect.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfYa tiene hardware? ViaDirect trabaja con lo que usted ya tiene<\/h2>\n\n\n\n<p>En Westland, el software de ViaDirect se integr\u00f3 directamente en una pantalla existente, sin necesidad de nuevo hardware. Y esto no es una excepci\u00f3n. Es una de las grandes fortalezas de ViaDirect: dar una nueva vida a kioscos y pantallas ya instalados, conect\u00e1ndolos a una plataforma unificada y gestionada de forma centralizada, sin los costos ni las interrupciones de un reemplazo completo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-1024x576.gif\" alt=\"\" class=\"wp-image-25309\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-1024x576.gif 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-300x169.gif 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-768x432.gif 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Westland-shopping-center-gif-1536x864.gif 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un modelo basado en una ambici\u00f3n compartida<\/h2>\n\n\n\n<p>Detr\u00e1s de escena, el proyecto refleja un enfoque moderno sobre c\u00f3mo los grandes espacios comerciales invierten en infraestructura digital. En lugar de que un \u00fanico propietario asuma toda la inversi\u00f3n, los costos se comparten inteligentemente entre el propietario del inmueble y el concesionario de medios \u2014 cada uno contribuyendo a largo plazo y comprometido con el proyecto.<\/p>\n\n\n\n<p>Es un modelo que hace que proyectos como este sean viables, replicables y, en \u00faltima instancia, m\u00e1s ambiciosos. Y es un modelo que ViaDirect espera ver adoptado m\u00e1s ampliamente en el retail europeo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfListo para transformar la experiencia de tus visitantes?<\/h2>\n\n\n\n<p>Ya sea que est\u00e9s planeando una nueva instalaci\u00f3n o buscando sacar m\u00e1s provecho de tu hardware existente, nuestro equipo te ayudar\u00e1 a encontrar el enfoque adecuado. No hay dos espacios iguales; conversemos sobre el suyo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\">Cont\u00e1ctanos<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-vivid-red-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/viadirect.com\/es\/#kiosk\">Descubre nuestras soluciones<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Westland Shopping Centre, ubicado en Anderlecht, ha elegido a ViaDirect para modernizar la experiencia de sus visitantes mediante la instalaci\u00f3n de cuatro kioscos interactivos Gazelle y se\u00f1alizaci\u00f3n digital integrada, marcando un nuevo cap\u00edtulo en los entornos comerciales inteligentes en B\u00e9lgica.<\/p>\n","protected":false},"author":3,"featured_media":25308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[1126,281,361,306,209,388,221,284,386,402,153,201,203,204],"class_list":{"0":"post-25315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-belgica","10":"tag-centro-comercial","11":"tag-innovation-es","12":"tag-jc-decaux-es","13":"tag-kioscos-interactivos","14":"tag-navegacion-eficiente","15":"tag-orientacion-digital","16":"tag-orientacion-indoor","17":"tag-orientacion-interactiva","18":"tag-real-time-information-es","19":"tag-totems-digitales","20":"tag-viadirect-es","21":"tag-visitor-navigation-es","22":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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