{"id":25336,"date":"2026-05-25T21:22:35","date_gmt":"2026-05-25T21:22:35","guid":{"rendered":"https:\/\/viadirect.com\/?p=25336"},"modified":"2026-05-26T19:55:49","modified_gmt":"2026-05-26T19:55:49","slug":"halifax-stanfield-airport-orientacion-digital-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/halifax-stanfield-airport-orientacion-digital-viadirect\/","title":{"rendered":"El Aeropuerto Internacional Halifax Stanfield (YHZ) implementa la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect"},"content":{"rendered":"\n<p>El Aeropuerto Internacional Halifax Stanfield (YHZ) se asoci\u00f3 con ViaDirect, especialistas en orientaci\u00f3n digital para aeropuertos, para modernizar la orientaci\u00f3n de pasajeros en toda su terminal. El proyecto reemplaza la navegaci\u00f3n est\u00e1tica por un ecosistema integrado de orientaci\u00f3n digital multi-plataforma. Como resultado, se mejora el flujo de pasajeros, disminuye la confusi\u00f3n y aumentan las oportunidades de ingresos no aeron\u00e1uticos.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"25330\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-768x1024.jpg\" alt=\"\" class=\"wp-image-25330\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-5.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"25327\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-819x1024.jpg\" alt=\"\" class=\"wp-image-25327\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-819x1024.jpg 819w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-240x300.jpg 240w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3-768x960.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Gazelle_Halifax-Airport-2026-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>El desaf\u00edo: la complejidad de la navegaci\u00f3n en un aeropuerto moderno<\/strong><\/strong><\/h3>\n\n\n\n<p>Las terminales aeroportuarias son entornos en constante cambio. Los cambios de puertas de embarque, renovaciones, actualizaciones de espacios comerciales y modificaciones en los horarios de vuelos hacen que la se\u00f1alizaci\u00f3n est\u00e1tica y los mapas impresos queden obsoletos r\u00e1pidamente. Por ello, YHZ necesitaba una soluci\u00f3n escalable y en tiempo real capaz de adaptarse instant\u00e1neamente.<\/p>\n\n\n\n<p>Adem\u00e1s, el aeropuerto buscaba una plataforma accesible para todo tipo de pasajeros, incluyendo personas con movilidad reducida (PMR), adultos mayores y visitantes que no dependen de smartphones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La soluci\u00f3n: un ecosistema de orientaci\u00f3n phygital<\/strong><\/h3>\n\n\n\n<p>Esto se logr\u00f3 mediante un enfoque multi-plataforma.<\/p>\n\n\n\n<p>ViaDirect despleg\u00f3 un sistema de orientaci\u00f3n de tres canales en Halifax Stanfield:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kioscos interactivos de orientaci\u00f3n 3D<\/strong> \u2014 Kioscos personalizados y conformes con las normas ADA, equipados con mapas 3D de la terminal, ofrecen navegaci\u00f3n t\u00e1ctil en sitio para todos los perfiles de pasajeros, incluyendo aquellos que no pueden depender de dispositivos personales.<\/li>\n\n\n\n<li><strong>Orientaci\u00f3n m\u00f3vil mediante c\u00f3digo QR <\/strong>\u2014 Los pasajeros escanean un c\u00f3digo QR para acceder a un mapa geolocalizado y actualizado en tiempo real desde sus smartphones, sin necesidad de descargar una aplicaci\u00f3n. Esta soluci\u00f3n rentable garantiza una orientaci\u00f3n fluida en toda la terminal.<\/li>\n\n\n\n<li><strong>Mapa web previo al viaje (integraci\u00f3n iFrame)<\/strong> \u2014 Un mapa interactivo integrado en el sitio web de YHZ permite a los viajeros explorar la terminal, localizar puertas de embarque, tiendas, restaurantes y servicios antes de llegar al aeropuerto.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Sincronizaci\u00f3n de datos en tiempo real y disponibilidad<\/strong><\/strong><\/h3>\n\n\n\n<p>ViaDirect gestiona toda la infraestructura tecnol\u00f3gica: hardware, software, conectividad de red y monitoreo 24\/7, con un SLA de disponibilidad del 99,9 %. Los cambios de puertas, actualizaciones de vuelos y modificaciones de la terminal se sincronizan en tiempo real, garantizando que los pasajeros siempre reciban informaci\u00f3n precisa sin importar el canal que utilicen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Transformando la orientaci\u00f3n en una herramienta de ingresos y anal\u00edtica<\/strong><\/strong><\/h3>\n\n\n\n<p>M\u00e1s all\u00e1 de la orientaci\u00f3n de pasajeros, la plataforma de ViaDirect funciona como un centro de anal\u00edtica en tiempo real. Gracias a la integraci\u00f3n con Looker Studio, el Aeropuerto de Halifax obtiene acceso a datos de comportamiento como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zonas de la terminal m\u00e1s visitadas <\/li>\n\n\n\n<li>Horarios de mayor congesti\u00f3n <\/li>\n\n\n\n<li>Tasas de interacci\u00f3n con tiendas y restaurantes<\/li>\n<\/ul>\n\n\n\n<p>Estos insights permiten a los equipos operativos y comerciales tomar decisiones basadas en datos para aumentar la visibilidad de los comercios y potenciar los ingresos no aeron\u00e1uticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 ViaDirect para la orientaci\u00f3n aeroportuaria?<\/strong><\/h3>\n\n\n\n<p>ViaDirect est\u00e1 especializado exclusivamente en mapas, se\u00f1alizaci\u00f3n y soluciones de orientaci\u00f3n digital para aeropuertos, centros comerciales y espacios p\u00fablicos. A diferencia de los proveedores gen\u00e9ricos de se\u00f1alizaci\u00f3n digital, ViaDirect dise\u00f1a, fabrica, implementa y opera sus propios sistemas, desde el hardware personalizado de los kioscos hasta la gesti\u00f3n de mapas en la nube, garantizando una responsabilidad integral y una resoluci\u00f3n de problemas m\u00e1s r\u00e1pida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfBusca modernizar la navegaci\u00f3n de pasajeros en su aeropuerto?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\/\" style=\"border-radius:29px\">\u00a1Hablemos de su proyecto!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Halifax Stanfield International Airport se asoci\u00f3 con ViaDirect para ofrecer una experiencia de orientaci\u00f3n phygital fluida mediante kioscos interactivos 3D, navegaci\u00f3n m\u00f3vil v\u00eda QR y mapas web integrados. El proyecto mejora el flujo de pasajeros, refuerza la accesibilidad y proporciona orientaci\u00f3n en tiempo real, al mismo tiempo que ayuda al aeropuerto a aumentar su eficiencia operativa y crecimiento comercial.<\/p>\n","protected":false},"author":3,"featured_media":25324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,92],"tags":[256,373,328,1130,323,326,361,198,209,221,284,307,402,224,201,202,204],"class_list":{"0":"post-25336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aeropuertos","8":"category-casos-de-exito","9":"tag-accesibilidad","10":"tag-accessibility-es","11":"tag-aeropuertos","12":"tag-canada-3","13":"tag-experiencia-del-pasajero","14":"tag-innovacion-en-aeropuertos","15":"tag-innovation-es","16":"tag-interactive-kiosks-es","17":"tag-kioscos-interactivos","18":"tag-orientacion-digital","19":"tag-orientacion-indoor","20":"tag-passenger-experience-es","21":"tag-real-time-information-es","22":"tag-tecnologia-de-orientacion-aeropuertos","23":"tag-viadirect-es","24":"tag-viadirect-mobile-es","25":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- 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