{"id":25340,"date":"2026-05-28T14:43:22","date_gmt":"2026-05-28T14:43:22","guid":{"rendered":"https:\/\/viadirect.com\/?p=25340"},"modified":"2026-05-28T15:57:58","modified_gmt":"2026-05-28T15:57:58","slug":"salitre-plaza-orientacion-digital-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/salitre-plaza-orientacion-digital-viadirect\/","title":{"rendered":"Salitre Plaza elige ViaDirect para modernizar la experiencia de navegaci\u00f3n en Bogot\u00e1"},"content":{"rendered":"\n<p><a href=\"https:\/\/salitreplaza.com.co\/\">Salitre Plaza<\/a> es una de las propiedades horizontales m\u00e1s emblem\u00e1ticas de Bogot\u00e1, un destino urbano que durante m\u00e1s de dos d\u00e9cadas se ha consolidado como un punto de encuentro clave. Con una alta afluencia diaria de visitantes y una oferta comercial en constante evoluci\u00f3n, Salitre Plaza buscaba una soluci\u00f3n capaz de modernizar la experiencia dentro del centro comercial, facilitando la orientaci\u00f3n, mejorando el acceso a la informaci\u00f3n y optimizando la comunicaci\u00f3n con sus visitantes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEpicca 2025 fue el punto de inflexi\u00f3n. Poder reunirnos cara a cara con el equipo directivo nos permiti\u00f3 entender realmente su visi\u00f3n y concretar un proyecto que llevaba a\u00f1os construy\u00e9ndose.\u201d<\/p>\n\n\n\n<p>\u2014 Equipo ViaDirect<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El desaf\u00edo<\/strong><\/h2>\n\n\n\n<p>Con cientos de tiendas, restaurantes y servicios, Salitre Plaza necesitaba una soluci\u00f3n capaz de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facilitar la orientaci\u00f3n dentro del centro comercial<\/li>\n\n\n\n<li>Mejorar el acceso a la informaci\u00f3n para los visitantes<\/li>\n\n\n\n<li>Modernizar la experiencia digital<\/li>\n\n\n\n<li>Gestionar promociones y contenidos de forma aut\u00f3noma<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" data-id=\"25350\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-1024x791.jpg\" alt=\"\" class=\"wp-image-25350\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-1024x791.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-300x232.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-768x593.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1-1536x1187.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/PISO-1-MARCAS-Modelo_page-0001-1.jpg 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"25347\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-1024x536.jpg\" alt=\"\" class=\"wp-image-25347\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-1024x536.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-300x157.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2-768x402.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/Comercio-Centros-comerciales-Compras2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La soluci\u00f3n implementada<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Orientaci\u00f3n interactiva en 3D<\/strong><\/h3>\n\n\n\n<p>El proyecto incluye un mapa 3D totalmente interactivo con navegaci\u00f3n t\u00e1ctil e itinerarios en tiempo real. Los visitantes podr\u00e1n visualizar rutas din\u00e1micas, acceder a informaci\u00f3n detallada de tiendas y servicios, y explorar puntos de inter\u00e9s mediante una experiencia intuitiva e inmersiva.<\/p>\n\n\n\n<p>Las funcionalidades incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rutas din\u00e1micas en tiempo real<\/li>\n\n\n\n<li>Informaci\u00f3n detallada de destinos<\/li>\n\n\n\n<li>Logotipos y pictogramas<\/li>\n\n\n\n<li>Interacciones t\u00e1ctiles avanzadas<\/li>\n\n\n\n<li>M\u00e1s de 300 puntos de inter\u00e9s integrados<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u00fasqueda inteligente<\/strong><\/h3>\n\n\n\n<p>Los visitantes podr\u00e1n encontrar f\u00e1cilmente tiendas, restaurantes, ba\u00f1os y servicios mediante diferentes m\u00e9todos de b\u00fasqueda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orden alfab\u00e9tico<\/li>\n\n\n\n<li>Categor\u00edas<\/li>\n\n\n\n<li>B\u00fasquedas tem\u00e1ticas<\/li>\n\n\n\n<li>Accesos r\u00e1pidos a servicios destacados<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/SALITRE-PLAZA.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ViaDirect M\u00f3vil: la experiencia contin\u00faa en el smartphone<\/strong><\/h2>\n\n\n\n<p>Como parte de la estrategia de implementaci\u00f3n, ViaDirect M\u00f3vil fue incluido durante el primer a\u00f1o para facilitar la adopci\u00f3n de la soluci\u00f3n y extender la experiencia m\u00e1s all\u00e1 de los kioscos interactivos.<\/p>\n\n\n\n<p>A trav\u00e9s de c\u00f3digos QR distribuidos dentro de la propiedad, los visitantes podr\u00e1n acceder desde sus smartphones a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un mapa 3D responsive<\/li>\n\n\n\n<li>Navegaci\u00f3n m\u00f3vil con guiado de rutas<\/li>\n\n\n\n<li>Una interfaz personalizada con la identidad visual de Salitre Plaza<\/li>\n\n\n\n<li>Acceso completo a los puntos de inter\u00e9s del centro comercial<\/li>\n<\/ul>\n\n\n\n<p>Este enfoque omnicanal permite a los usuarios continuar su recorrido de forma fluida entre el entorno f\u00edsico y digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comunicaci\u00f3n visual y gesti\u00f3n aut\u00f3noma de contenidos<\/strong><\/h2>\n\n\n\n<p>La soluci\u00f3n tambi\u00e9n integra un m\u00f3dulo de comunicaci\u00f3n visual directamente en las pantallas de los kioscos, permitiendo mostrar promociones, campa\u00f1as y mensajes din\u00e1micos en tiempo real.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25359\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-1024x576.png\" alt=\"\" class=\"wp-image-25359\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/homepage.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25353\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-1024x576.png\" alt=\"\" class=\"wp-image-25353\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/sotres-by-category.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25355\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-1024x576.png\" alt=\"\" class=\"wp-image-25355\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/05\/itinereary.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Para los equipos internos, ViaDirect implement\u00f3 un CMS dedicado que permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Actualizar contenidos y destinos<\/li>\n\n\n\n<li>Gestionar promociones y campa\u00f1as<\/li>\n\n\n\n<li>Modificar informaci\u00f3n de tiendas<\/li>\n\n\n\n<li>Consultar estad\u00edsticas y reportes de uso<\/li>\n\n\n\n<li>Administrar el sistema de forma aut\u00f3noma<\/li>\n<\/ul>\n\n\n\n<p>La integraci\u00f3n con Google Analytics proporciona adem\u00e1s dashboards estad\u00edsticos exportables para analizar el comportamiento de los usuarios y optimizar continuamente la experiencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una soluci\u00f3n pensada para evolucionar<\/strong><\/h2>\n\n\n\n<p>Adem\u00e1s de la implementaci\u00f3n,<a href=\"https:\/\/www.viadirect.com?utm_source=chatgpt.com\"> ViaDirect<\/a> proporcionar\u00e1 soporte continuo, mantenimiento preventivo y actualizaciones ilimitadas del mapa y contenidos, asegurando que la experiencia permanezca siempre actualizada.<\/p>\n\n\n\n<p>Con este proyecto, Salitre Plaza da un nuevo paso hacia una experiencia m\u00e1s moderna, intuitiva y conectada para sus visitantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u00bfBusca modernizar la navegaci\u00f3n de visitantes en su centro comercial?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\">\u00a1Hablemos de su proyecto!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salitre Plaza moderniza la experiencia de sus visitantes con la implementaci\u00f3n de la soluci\u00f3n de orientaci\u00f3n digital de ViaDirect. El proyecto integra kioscos interactivos, navegaci\u00f3n 3D en tiempo real y acceso m\u00f3vil mediante c\u00f3digos QR, ofreciendo una experiencia m\u00e1s intuitiva, conectada y eficiente dentro de uno de los centros comerciales m\u00e1s emblem\u00e1ticos de Bogot\u00e1.<\/p>\n","protected":false},"author":3,"featured_media":25364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,281,240,209,221,284,153,201,204],"class_list":{"0":"post-25340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-centro-comercial","11":"tag-colombia-2","12":"tag-kioscos-interactivos","13":"tag-orientacion-digital","14":"tag-orientacion-indoor","15":"tag-totems-digitales","16":"tag-viadirect-es","17":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salitre Plaza moderniza la experiencia del visitante<\/title>\n<meta name=\"description\" content=\"Salitre Plaza implementa la 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