{"id":25992,"date":"2026-08-05T16:00:48","date_gmt":"2026-08-05T16:00:48","guid":{"rendered":"https:\/\/viadirect.com\/?p=25992"},"modified":"2026-08-05T16:20:53","modified_gmt":"2026-08-05T16:20:53","slug":"kioscos-orientacion-italie-deux-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/kioscos-orientacion-italie-deux-viadirect\/","title":{"rendered":"Italie Deux: A\u00f1os de colaboraci\u00f3n, kioscos de orientaci\u00f3n renovados"},"content":{"rendered":"\n<p>Durante varios a\u00f1os, ViaDirect ha ayudado a los visitantes a orientarse en <strong>Italie Deux<\/strong>, uno de los principales centros comerciales de Par\u00eds. Esta colaboraci\u00f3n de larga trayectoria alcanz\u00f3 recientemente un nuevo hito con la renovaci\u00f3n completa de los kioscos interactivos de orientaci\u00f3n del centro. Esta actualizaci\u00f3n refleja una relaci\u00f3n basada en la confianza y demuestra c\u00f3mo las soluciones de orientaci\u00f3n digital evolucionan junto con la tecnolog\u00eda y las expectativas de los visitantes.<\/p>\n\n\n\n<p><em><strong>Kioscos en 2022<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"650\" data-id=\"25959\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3.jpg\" alt=\"\" class=\"wp-image-25959\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3.jpg 867w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-3-768x576.jpg 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"25962\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-1024x768.jpg\" alt=\"\" class=\"wp-image-25962\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-2-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"25963\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-1024x768.jpg\" alt=\"\" class=\"wp-image-25963\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/Gazelle_-Italie-2_-2022-jpg-1-2-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><em>Kioscos en 2026<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"25978\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-576x1024.jpg\" alt=\"\" class=\"wp-image-25978\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_120503-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"25972\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-576x1024.jpg\" alt=\"\" class=\"wp-image-25972\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_121003-2-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"25969\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-1024x576.jpg\" alt=\"\" class=\"wp-image-25969\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-1024x576.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-1536x864.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/20220617_123730-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una soluci\u00f3n integral de orientaci\u00f3n<\/h2>\n\n\n\n<p>Distribuido en tres niveles, Italie Deux ofrece una variada combinaci\u00f3n de tiendas de moda, grandes marcas, restaurantes y espacios de ocio. Para facilitar los desplazamientos de los visitantes, el centro comercial ha instalado <strong>siete kioscos interactivos Gazelle<\/strong> en sus principales zonas de circulaci\u00f3n.<\/p>\n\n\n\n<p>Cada kiosco incorpora:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>una pantalla t\u00e1ctil de 43 pulgadas;<\/li>\n\n\n\n<li>software de orientaci\u00f3n disponible en franc\u00e9s e ingl\u00e9s;<\/li>\n\n\n\n<li>una VDBOX y un PC dedicados a la gesti\u00f3n remota;<\/li>\n\n\n\n<li>una interfaz intuitiva que no requiere descargar ni instalar ninguna aplicaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>Gracias a estos kioscos, los visitantes pueden buscar una tienda por nombre o categor\u00eda, localizar restaurantes y servicios, encontrar los estacionamientos, identificar los accesos al transporte p\u00fablico y consultar informaci\u00f3n sobre eventos y tarjetas regalo. Como resultado, la soluci\u00f3n facilita tanto una visita r\u00e1pida como una jornada completa de compras en familia. aussi bien aux besoins d&#8217;une visite rapide qu&#8217;\u00e0 une journ\u00e9e de shopping en famille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una navegaci\u00f3n clara en tres niveles<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-1024x683.png\" alt=\"\" class=\"wp-image-25981\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-1024x683.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-300x200.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-768x512.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image-900x600.png 900w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/08\/image.png 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un sistema de orientaci\u00f3n eficaz debe reflejar con precisi\u00f3n la organizaci\u00f3n del edificio. En Italie Deux, cada nivel tiene una funci\u00f3n espec\u00edfica, lo que hace que la navegaci\u00f3n sea intuitiva.<\/p>\n\n\n\n<p><strong>El nivel 1<\/strong> recibe a los visitantes con las principales marcas y ofrece un acceso c\u00f3modo desde la Avenue d&#8217;Italie y la Place Bobillot.<\/p>\n\n\n\n<p><strong>El nivel 2<\/strong> concentra la mayor parte de las tiendas de moda, los servicios y los restaurantes. Tambi\u00e9n alberga el punto de informaci\u00f3n principal, la parada de taxis y la mayor\u00eda de los accesos al transporte p\u00fablico, convirti\u00e9ndose en el principal punto de circulaci\u00f3n del centro comercial.<\/p>\n\n\n\n<p><strong>El nivel 3<\/strong> est\u00e1 dedicado al ocio, el entretenimiento y las actividades familiares, invitando a los visitantes a prolongar su estancia.<\/p>\n\n\n\n<p>Gracias a esta organizaci\u00f3n, el sistema de orientaci\u00f3n digital gu\u00eda a los visitantes de forma sencilla e intuitiva, independientemente del punto por el que accedan al centro comercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La accesibilidad como prioridad<\/h2>\n\n\n\n<p>Una experiencia de orientaci\u00f3n eficaz va m\u00e1s all\u00e1 del propio kiosco. En Italie Deux, la circulaci\u00f3n vertical gira en torno a un doble juego de escaleras mec\u00e1nicas situado bajo la cubierta acristalada del Atrio, que adem\u00e1s sirve como un importante punto de referencia visual.<\/p>\n\n\n\n<p>Asimismo, ViaDirect trabaja estrechamente con sus clientes para garantizar que la informaci\u00f3n de orientaci\u00f3n tenga en cuenta los requisitos de accesibilidad del edificio. Esta colaboraci\u00f3n continua permite que todos los visitantes, incluidas las personas con movilidad reducida, puedan desplazarse por el centro comercial de la forma m\u00e1s c\u00f3moda y fluida posible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una colaboraci\u00f3n construida para perdurar<\/h2>\n\n\n\n<p>Lo que hace \u00fanica la colaboraci\u00f3n entre ViaDirect e Italie Deux es su continuidad. Despu\u00e9s de varios a\u00f1os trabajando juntos, el centro comercial decidi\u00f3 renovar su parque de kioscos interactivos en lugar de cambiar de soluci\u00f3n. Esta decisi\u00f3n refleja la confianza depositada en ViaDirect y la calidad del acompa\u00f1amiento ofrecido a lo largo del tiempo.<\/p>\n\n\n\n<p>M\u00e1s all\u00e1 de esta renovaci\u00f3n, el proyecto representa la visi\u00f3n de largo plazo de ViaDirect. La orientaci\u00f3n digital no es un proyecto puntual, sino un servicio que evoluciona continuamente. A medida que cambian los espacios comerciales, las marcas y las expectativas de los visitantes, la soluci\u00f3n de orientaci\u00f3n se adapta mediante actualizaciones constantes y, cuando es necesario, la modernizaci\u00f3n del hardware.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>\u00bfGestionas un centro comercial y quieres conocer m\u00e1s sobre las soluciones de orientaci\u00f3n digital de ViaDirect?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\">Contacta con nuestro equipo \u2197<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante varios a\u00f1os, ViaDirect ha ayudado a los visitantes a orientarse en Italie Deux, uno de los principales centros comerciales&#8230;<\/p>\n","protected":false},"author":3,"featured_media":25986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95,100],"tags":[256,290,109,385,209,221,108,201],"class_list":{"0":"post-25992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"category-instalaciones","10":"tag-accesibilidad","11":"tag-centre-commercial","12":"tag-france","13":"tag-francia","14":"tag-kioscos-interactivos","15":"tag-orientacion-digital","16":"tag-paris","17":"tag-viadirect-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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