{"id":26102,"date":"2026-09-04T20:05:26","date_gmt":"2026-09-04T20:05:26","guid":{"rendered":"https:\/\/viadirect.com\/?p=26102"},"modified":"2026-09-04T20:34:21","modified_gmt":"2026-09-04T20:34:21","slug":"centro-comercial-beaugrenelle-kioscos-orientacion","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/centro-comercial-beaugrenelle-kioscos-orientacion\/","title":{"rendered":"Centro Comercial Beaugrenelle: Kioscos de Orientaci\u00f3n Digital en Par\u00eds"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Mejorando la experiencia del visitante gracias a la orientaci\u00f3n digital<\/strong><\/h2>\n\n\n\n<p>En un centro comercial, ayudar a los visitantes es esencial para la satisfacci\u00f3n del cliente. Ya sea que busquen una tienda, un restaurante o un servicio, una navegaci\u00f3n intuitiva simplifica su recorrido. De este modo, los clientes explorent el espacio con facilidad y disfrutan al m\u00e1ximo de la oferta disponible.<\/p>\n\n\n\n<p>Los kioscos de orientaci\u00f3n digital ofrecen un medio pr\u00e1ctico e interactivo para desplazarse. En efecto, estos equipos combinan un mapa din\u00e1mico con un itinerario guiado paso a paso. Por lo tanto, los visitantes encuentran su destino en solo unos pocos clics. Adem\u00e1s, esta tecnolog\u00eda favorece una circulaci\u00f3n fluida en todo el centro.<\/p>\n\n\n\n<p>Para los centros comerciales, la orientaci\u00f3n digital permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejorar la experiencia global de los visitantes<\/li>\n\n\n\n<li>Hacer que la navegaci\u00f3n sea m\u00e1s intuitiva y eficiente<\/li>\n\n\n\n<li>Reducir las solicitudes de orientaci\u00f3n dirigidas al personal<\/li>\n\n\n\n<li>Ayudar a los visitantes a descubrir tiendas, restaurantes y otros puntos de inter\u00e9s<\/li>\n\n\n\n<li>Ofrecer un servicio digital moderno e innovador<\/li>\n\n\n\n<li>Mantener actualizados la informaci\u00f3n y los puntos de inter\u00e9s<\/li>\n\n\n\n<li>Favorecer un flujo de visitantes m\u00e1s fluido en todo el centro comercial<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beaugrenelle: un lugar de compras emblem\u00e1tico en Par\u00eds<\/strong><\/h2>\n\n\n\n<p>Desde su apertura en 2013, Beaugrenelle Paris se ha consolidado como uno de los destinos de compras emblem\u00e1ticos de la capital. Ubicado a orillas del Sena, cerca de la Torre Eiffel, el centro comercial re\u00fane una selecci\u00f3n variada de tiendas y restaurantes que abarcan moda, belleza, hogar, gastronom\u00eda y ocio.<\/p>\n\n\n\n<p>Con una amplia oferta de destinos por explorar, proporcionar a los visitantes informaci\u00f3n clara y accesible constituye un aspecto clave de la experiencia de compra global.<\/p>\n\n\n\n<p>Con el fin de reforzar sus servicios digitales e integrar nuevas tecnolog\u00edas dentro del centro, Beaugrenelle se asoci\u00f3 con ViaDirect, especialista en soluciones de orientaci\u00f3n digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tres kioscos ViaDirect Gazelle instalados en Beaugrenelle<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"26083\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-577x1024.jpg\" alt=\"\" class=\"wp-image-26083\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-577x1024.jpg 577w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-768x1364.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-865x1536.jpg 865w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-1153x2048.jpg 1153w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-8-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26077\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-1024x577.jpg\" alt=\"\" class=\"wp-image-26077\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-1024x577.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-1536x865.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-6-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"26080\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-577x1024.jpg\" alt=\"\" class=\"wp-image-26080\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-577x1024.jpg 577w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-768x1364.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-865x1536.jpg 865w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-1153x2048.jpg 1153w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-5-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"26092\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-683x1024.jpg\" alt=\"\" class=\"wp-image-26092\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-683x1024.jpg 683w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-200x300.jpg 200w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-768x1152.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-1024x1536.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-1365x2048.jpg 1365w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-4-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"26086\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-577x1024.jpg\" alt=\"\" class=\"wp-image-26086\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-577x1024.jpg 577w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-768x1364.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-865x1536.jpg 865w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-1153x2048.jpg 1153w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/11\/Gazelle_Beaugrenelle_2024-3-scaled.jpg 1441w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>En octubre de 2023, Beaugrenelle instal\u00f3 tres kioscos interactivos de orientaci\u00f3n ViaDirect Gazelle en el centro comercial.<\/p>\n\n\n\n<p>Estos kioscos combinan un mapa interactivo con el software de navegaci\u00f3n de ViaDirect, lo que permite a los visitantes buscar r\u00e1pidamente un destino y acceder al itinerario directamente desde la pantalla.<\/p>\n\n\n\n<p>La interfaz intuitiva facilita a los visitantes la localizaci\u00f3n de sus tiendas favoritas, restaurantes y otros puntos de inter\u00e9s sin depender exclusivamente de las se\u00f1ales est\u00e1ticas ni solicitar la ayuda del personal.<\/p>\n\n\n\n<p>Esta instalaci\u00f3n tambi\u00e9n ofrece a Beaugrenelle una soluci\u00f3n digital flexible, capaz de evolucionar a la par de su oferta comercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facilitar la navegaci\u00f3n para los visitantes<\/strong><\/h2>\n\n\n\n<p>La implementaci\u00f3n de la orientaci\u00f3n digital en Beaugrenelle promueve un recorrido del visitante m\u00e1s fluido y conectado.<\/p>\n\n\n\n<p>En lugar de perder tiempo buscando letreros o tratando de determinar la ubicaci\u00f3n de un local, los visitantes simplemente pueden buscar su destino en el mapa interactivo y seguir la ruta propuesta.<\/p>\n\n\n\n<p>Para el centro comercial, esto significa ofrecer un servicio digital \u00fatil al mismo tiempo que se crea una experiencia m\u00e1s moderna y fluida para los visitantes.<\/p>\n\n\n\n<p>El mapa digital tambi\u00e9n se puede actualizar a medida que el centro evoluciona, garantizando que la informaci\u00f3n sobre tiendas, restaurantes y puntos de inter\u00e9s se mantenga siempre relevante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conectar a los visitantes con la oferta del centro comercial<\/strong><\/h2>\n\n\n\n<p>La orientaci\u00f3n no solo sirve para guiar a las personas de un punto a otro. En un centro comercial, tambi\u00e9n desempe\u00f1a un papel clave para dar a conocer la oferta comercial.<\/p>\n\n\n\n<p>Al hacer que las tiendas, restaurantes y otros destinos sean m\u00e1s f\u00e1ciles de localizar, un mapa interactivo anima a los visitantes a explorar m\u00e1s el centro y a aprovechar al m\u00e1ximo su visita.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Beaugrenelle Improved Visitor Experience | Success Story ViaDirect\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/afqNqQPqsCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Orientaci\u00f3n digital para centros comerciales<\/strong><\/h2>\n\n\n\n<p>El proyecto Beaugrenelle demuestra c\u00f3mo los kioscos interactivos de orientaci\u00f3n pueden convertirse en una parte integral de la experiencia en un centro comercial moderno.<\/p>\n\n\n\n<p>Al combinar navegaci\u00f3n intuitiva, mapas interactivos e informaci\u00f3n actualizada, la orientaci\u00f3n digital ayuda a los centros comerciales a simplificar el guiado, ofreciendo a los visitantes una experiencia m\u00e1s conectada y atractiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>\u00bfBuscas mejorar la navegaci\u00f3n y la experiencia del visitante en tu centro comercial?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\"><strong>Descubre las soluciones interactivas de orientaci\u00f3n de ViaDirect y crea un recorrido m\u00e1s fluido para tus visitantes.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\">H\u00e1blemos <strong>\u2197<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En octubre de 2023, el centro comercial Beaugrenelle en Par\u00eds instal\u00f3 tres kioscos de orientaci\u00f3n ViaDirect Gazelle para facilitar el guiado y reforzar su experiencia digital del visitante.<\/p>\n","protected":false},"author":3,"featured_media":26097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[290,281,246,1073,385,322,320,221,108,251],"class_list":{"0":"post-26102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-centre-commercial","10":"tag-centro-comercial","11":"tag-experiencia-cliente","12":"tag-experiencia-visitante","13":"tag-francia","14":"tag-kiosco-interactivo","15":"tag-kioscos-de-orientacion","16":"tag-orientacion-digital","17":"tag-paris","18":"tag-recorrido-del-visitante"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centro comercial Beaugrenelle | Kioscos de orientaci\u00f3n ViaDirect<\/title>\n<meta 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