{"id":26265,"date":"2026-09-22T16:45:12","date_gmt":"2026-09-22T16:45:12","guid":{"rendered":"https:\/\/viadirect.com\/?p=26265"},"modified":"2026-09-22T16:58:17","modified_gmt":"2026-09-22T16:58:17","slug":"viadirect-klepierre-innovacion-orientacion-alexandrium","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/viadirect-klepierre-innovacion-orientacion-alexandrium\/","title":{"rendered":"Evoluci\u00f3n Digital del Centro Comercial Alexandrium con ViaDirect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"p-rc_b6c8ca8fe5ca4dc4-284\">Los centros comerciales y los nodos inmobiliarios comerciales enfrentan constantes desaf\u00edos para gestionar flujos complejos de visitantes, optimizar costos operativos y potenciar la visibilidad de las tiendas<sup><\/sup>. Desde 2015, ViaDirect ha acompa\u00f1ado a Kl\u00e9pierre en todo su portafolio europeo (incluidos sitios clave como Belle \u00c9pine y Val d&#8217;Europe)<sup><\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el Centro Comercial Alexandrium en R\u00f3terdam, Pa\u00edses Bajos, esta alianza evolucion\u00f3 hacia un referente multianual de navegaci\u00f3n interior inteligente<sup><\/sup>. Lo que comenz\u00f3 como un despliegue tradicional se expandi\u00f3 hacia un ecosistema estrat\u00e9gico impulsado por datos<sup><\/sup>. Al combinar hardware de alta gama, ubicaci\u00f3n optimizada de kioscos, actualizaciones de software V4 y extensi\u00f3n m\u00f3vil mediante c\u00f3digos QR, Alexandrium se transform\u00f3 en un nodo digital de alto rendimiento dentro de la red global de ViaDirect<sup><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s de 6 A\u00f1os de Evoluci\u00f3n Tecnol\u00f3gica Continua<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2015 &#8211; 2018: Despliegue del Portafolio y Lanzamiento <\/strong><br>\u251c\u2500\u2500 Inicio del despliegue de la alianza europea con Kl\u00e9pierre (2015) <br>\u2514\u2500\u2500 Lanzamiento de la instalaci\u00f3n estrat\u00e9gica de orientaci\u00f3n (wayfinding) en Alexandrium (2018)<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26246\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Directories-in-Alexandrium-mall-2-1024x577.jpg\" alt=\"\" class=\"wp-image-26246\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Directories-in-Alexandrium-mall-2-1024x577.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Directories-in-Alexandrium-mall-2-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Directories-in-Alexandrium-mall-2-768x433.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Directories-in-Alexandrium-mall-2-1536x866.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Directories-in-Alexandrium-mall-2.jpg 1632w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26243\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Screenshot-5-1024x576.jpg\" alt=\"\" class=\"wp-image-26243\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Screenshot-5-1024x576.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Screenshot-5-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Screenshot-5-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Screenshot-5-1536x864.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Screenshot-5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2019 &#8211; 2023: Optimizaci\u00f3n y Modernizaci\u00f3n de Hardware<br>\u251c\u2500\u2500 An\u00e1lisis de patrones de flujo de peatones<br>\u251c\u2500\u2500 Consolidaci\u00f3n: Los 7 kioscos iniciales se consolidaron en 4 puntos estrat\u00e9gicos<br>\u2514\u2500\u2500 Actualizaci\u00f3n de hardware: Kioscos Gazelle de gama alta en acabado Corian Black<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26250\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Alexandrium-borne-5-1024x576.jpg\" alt=\"\" class=\"wp-image-26250\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Alexandrium-borne-5-1024x576.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Alexandrium-borne-5-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Alexandrium-borne-5-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Alexandrium-borne-5-1536x864.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Alexandrium-borne-5-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"26255\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2026-09-22-105939-1024x574.png\" alt=\"\" class=\"wp-image-26255\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2026-09-22-105939-1024x574.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2026-09-22-105939-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2026-09-22-105939-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2026-09-22-105939-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/Captura-de-pantalla-2026-09-22-105939.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>2024 &#8211; Presente: Software V4, Expansi\u00f3n M\u00f3vil y Reconocimiento Global<\/strong><br>\u251c\u2500\u2500 Despliegue del Software V4 e interfaz corporativa personalizada de Kl\u00e9pierre<br>\u251c\u2500\u2500 Despliegue completo de ViaDirect M\u00f3vil (orientaci\u00f3n por QR, sin descarga de aplicaciones) <br>\u2514\u2500\u2500 Galardonado como \u00abTop 100 Global Champion\u00bb (Junio de 2024: ~155,000 consultas anuales)<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-1024x1024.jpg\" alt=\"\" class=\"wp-image-26258\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-1024x1024.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-300x300.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-150x150.jpg 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-768x768.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-140x140.jpg 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-500x500.jpg 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-350x350.jpg 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-1000x1000.jpg 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium-800x800.jpg 800w, https:\/\/viadirect.com\/wp-content\/uploads\/2016\/05\/visuals-Global-Alexandrium.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pilares Clave de la Transformaci\u00f3n Digital<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Optimizaci\u00f3n de Hardware y Distribuci\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consolidaci\u00f3n de Red Basada en Datos:<\/strong> Las evaluaciones operativas iniciales llevaron a reducir los 7 kioscos originales a 4 puntos de interacci\u00f3n estrat\u00e9gicamente ubicados. Alinear los puntos de contacto con los flujos reales de visitantes aument\u00f3 la densidad de interacci\u00f3n por pantalla mientras redujo los costos generales de hardware.<\/li>\n\n\n\n<li><strong>Kioscos Gazelle de Alta Gama (Corian Black):<\/strong> El mobiliario actualizado cuenta con un acabado premium en <strong>Corian Black<\/strong>. Esto proporciona m\u00e1xima durabilidad para entornos de alto tr\u00e1fico mientras se adapta a la est\u00e9tica de dise\u00f1o refinada de Kl\u00e9pierre.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Software V4 e Interfaz de Usuario (UI) Personalizada<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rendimiento y Velocidad:<\/strong> La actualizaci\u00f3n al <strong>Software V4 de ViaDirect<\/strong> garantiz\u00f3 la renderizaci\u00f3n instant\u00e1nea de mapas, tiempos de respuesta multit\u00e1ctil m\u00e1s r\u00e1pidos y mapas 3D multinivel intuitivos.<\/li>\n\n\n\n<li><strong>Alineaci\u00f3n de Marca:<\/strong> Se integr\u00f3 la interfaz gr\u00e1fica corporativa actualizada de Kl\u00e9pierre, ofreciendo a los compradores una experiencia visual fluida y coherente con las dem\u00e1s propiedades de Kl\u00e9pierre en Europa.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Movilidad Figital: Extensi\u00f3n VD Mobile<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Referente Comercial:<\/strong> Esta integraci\u00f3n figital sirve a nivel mundial como caso de referencia comercial para demostrar la sinergia entre kioscos interactivos y navegaci\u00f3n m\u00f3vil.<\/li>\n\n\n\n<li><strong>Navegaci\u00f3n M\u00f3vil Sin Aplicaciones:<\/strong> Se integraron c\u00f3digos QR en los kioscos f\u00edsicos, lo que permite a los visitantes escanear y llevar itinerarios 3D interactivos directamente en sus tel\u00e9fonos inteligentes sin necesidad de descargar ninguna aplicaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados Medibles y Anal\u00edtica de B\u00fasqueda<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>M\u00e9trica \/ KPI<\/strong><\/td><td><strong>Resultado Operativo<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Impacto de Negocio<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><em>Rango en la Red Global<\/em><\/td><td><strong>Top 100 Global Champion<\/strong> (Junio de 2024)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Posicionado entre las instalaciones de mejor rendimiento mundial de ViaDirect.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><em>Interacci\u00f3n Diaria<\/em><\/td><td>>630 consultas diarias<\/td><td class=\"has-text-align-left\" data-align=\"left\">Alta adopci\u00f3n por parte de los visitantes e interacci\u00f3n digital continua.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><em>Volumen Anual<\/em><\/td><td>~155,000 consultas al a\u00f1o<\/td><td class=\"has-text-align-left\" data-align=\"left\">Confiabilidad demostrada y retorno de inversi\u00f3n (ROI) sostenido en el tiempo.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><em>B\u00fasquedas de Destinos Top<\/em><\/td><td>Primark, Zara, HEMA, Albert Heijn, McDonald&#8217;s<\/td><td class=\"has-text-align-left\" data-align=\"left\">Impulsa el tr\u00e1fico peatonal y la visibilidad de las tiendas ancla.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><em>B\u00fasquedas de Servicios Top<\/em><\/td><td>Ba\u00f1os p\u00fablicos (<em>2theloo<\/em>), Atenci\u00f3n al cliente.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Reduce la confusi\u00f3n de los visitantes y alivia la carga de trabajo del personal de recepci\u00f3n.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Por Qu\u00e9 los Grupos Inmobiliarios L\u00edderes se Asocian con ViaDirect<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soporte Operativo a Largo Plazo:<\/strong> M\u00e1s all\u00e1 de la instalaci\u00f3n inicial, ViaDirect ofrece actualizaciones continuas de software, mantenimiento regular y ajustes de red impulsados por anal\u00edtica de datos.<\/li>\n\n\n\n<li><strong>Accesibilidad Universal:<\/strong> Incluye modos nativos para Personas con Movilidad Reducida (PMR), rutas inclusivas para personas con discapacidad y soporte de interfaz multiling\u00fce.<\/li>\n\n\n\n<li><strong>Presencia Global Comprobada:<\/strong> Gu\u00eda a <strong>m\u00e1s de 3 millones de usuarios al mes<\/strong> en <strong>m\u00e1s de 35 pa\u00edses<\/strong>, con <strong>m\u00e1s de 400 proyectos entregados<\/strong> y <strong>m\u00e1s de 1,200 kioscos instalados<\/strong> a nivel mundial.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>\u00bfListo\/a para modernizar la experiencia del visitante en su espacio?<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><strong>Explore las soluciones de orientaci\u00f3n ViaDirect o p\u00f3ngase en contacto con nuestro equipo para agendar una demostraci\u00f3n personalizada<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\">Quisiera una demostraci\u00f3n \u2197<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_b6c8ca8fe5ca4dc4-284\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ViaDirect instala su software de informaci\u00f3n y orientaci\u00f3n (wayfinding) en Alexandrium (R\u00f3terdam), uno de los centros comerciales m\u00e1s grandes de los Pa\u00edses Bajos. La instalaci\u00f3n en Alexandrium destaca, una vez m\u00e1s, la pertinencia del modelo de ViaDirect al aprovechar las \u00faltimas tecnolog\u00edas en instalaciones interactivas digitales.<\/p>\n","protected":false},"author":3,"featured_media":26263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[373,361,198,209,526,1071,221,1163,402,261,201,202,397,203,204],"class_list":["post-26265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","category-centros-comerciales","tag-accessibility-es","tag-innovation-es","tag-interactive-kiosks-es","tag-kioscos-interactivos","tag-klepierre-2","tag-navegacion-movil","tag-orientacion-digital","tag-paises-bajos","tag-real-time-information-es","tag-solucion-movil","tag-viadirect-es","tag-viadirect-mobile-es","tag-visitor-experience-es","tag-visitor-navigation-es","tag-wayfinding-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ViaDirect y Kl\u00e9pierre: 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