{"id":26336,"date":"2026-10-01T20:37:45","date_gmt":"2026-10-01T20:37:45","guid":{"rendered":"https:\/\/viadirect.com\/?p=26336"},"modified":"2026-10-02T15:20:24","modified_gmt":"2026-10-02T15:20:24","slug":"la-vache-noire-kioscos-orientacion","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/la-vache-noire-kioscos-orientacion\/","title":{"rendered":"La Vache Noire: conectar el centro comercial con su entorno mediante la orientaci\u00f3n de ViaDirect"},"content":{"rendered":"\n<p><strong>La Vache Noire<\/strong>, en Arcueil (94), es un centro comercial con 120 tiendas y restaurantes y un jard\u00edn en la azotea. Gestionado por SCC, fue el segundo centro del grupo, despu\u00e9s de Avant Cap en Plan de Campagne, en elegir ViaDirect. Desde 2018, ViaDirect lo equipa con una soluci\u00f3n de orientaci\u00f3n interactiva y, en septiembre de 2025, el centro renov\u00f3 sus kioscos y su software por tercera vez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 hace diferente este proyecto? Orientar a los visitantes m\u00e1s all\u00e1 de los l\u00edmites del centro comercial<\/h2>\n\n\n\n<p>La mayor\u00eda de los proyectos de orientaci\u00f3n terminan en las puertas del centro comercial. En La Vache Noire, el software tambi\u00e9n ayuda a los visitantes a planificar el resto de su recorrido. Pueden consultar en tiempo real:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiempos de viaje en metro, tranv\u00eda, RER y autob\u00fas<\/li>\n\n\n\n<li>Informaci\u00f3n sobre el tr\u00e1fico<\/li>\n\n\n\n<li>Disponibilidad de bicicletas compartidas<\/li>\n\n\n\n<li>Ofertas y novedades del centro comercial<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26319\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-1024x576.png\" alt=\"\" class=\"wp-image-26319\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152535.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-id=\"26323\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-1024x578.png\" alt=\"\" class=\"wp-image-26323\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-1024x578.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-768x433.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517-1536x866.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152517.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"26322\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-1024x575.png\" alt=\"\" class=\"wp-image-26322\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-1024x575.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152504.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"26326\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-1024x574.png\" alt=\"\" class=\"wp-image-26326\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-1024x574.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152510.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un software que evoluciona con el centro comercial<\/h2>\n\n\n\n<p>La primera versi\u00f3n del software ofrec\u00eda orientaci\u00f3n 3D e informaci\u00f3n sobre el transporte en tiempo real. Con los a\u00f1os, la soluci\u00f3n ha evolucionado para responder a las necesidades del centro comercial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Orientaci\u00f3n 3D multi-nivel en tiempo real<\/strong>, con b\u00fasquedas y rutas adaptadas a la vista del usuario<\/li>\n\n\n\n<li><strong>Sincronizaci\u00f3n mediante API<\/strong> de tiendas, destinos y contenidos con el sitio web del centro comercial, para que los kioscos, la web y el m\u00f3vil muestren siempre la misma informaci\u00f3n<\/li>\n\n\n\n<li><strong>Env\u00edo de rutas por SMS<\/strong> y <strong>env\u00edo de promociones por correo electr\u00f3nico<\/strong><\/li>\n\n\n\n<li><strong>Ofertas, programa de fidelizaci\u00f3n y horarios del transporte p\u00fablico<\/strong> reunidos en un mismo m\u00f3dulo<\/li>\n\n\n\n<li><strong>Supervisi\u00f3n remota (VDBox)<\/strong> para monitorizar en tiempo real los kioscos y el software, con gesti\u00f3n de incidentes al d\u00eda siguiente<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26307\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-1024x577.jpg\" alt=\"\" class=\"wp-image-26307\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-1024x577.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-768x433.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin-1536x866.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/interface-tactile-orientation-centre-commercial-itineraire-jardin.jpg 1921w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">First Version<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26310\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-1024x577.png\" alt=\"\" class=\"wp-image-26310\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-1024x577.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-768x433.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009-1536x865.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/Captura-de-pantalla-2026-10-01-152009.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Current Version<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Los kioscos: dos generaciones, una misma colaboraci\u00f3n<\/h2>\n\n\n\n<p>La instalaci\u00f3n incluye <strong>4 kioscos <\/strong>con una pantalla de 40&#8243; y un lector NFC. Gazelle combina las \u00faltimas tecnolog\u00edas de pantalla y marco t\u00e1ctil con un dise\u00f1o delgado, robusto y moderno.<\/p>\n\n\n\n<p>Para La Vache Noire, los kioscos fueron adaptados para incorporar una <strong>impresora t\u00e9rmica que permite imprimir cupones de descuento<\/strong>, creando un v\u00ednculo directo entre la orientaci\u00f3n digital y las visitas a las tiendas.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"26316\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-1024x768.jpg\" alt=\"\" class=\"wp-image-26316\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-3-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"26313\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-1024x768.jpg\" alt=\"\" class=\"wp-image-26313\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/03\/CUSTOM_La-Vache-Noire_2021-2-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Funcionalidades est\u00e1ndar de ViaDirect tambi\u00e9n implementadas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orientaci\u00f3n 3D en tiempo real con vista multi-nivel<\/li>\n\n\n\n<li>Mapa interactivo del centro comercial con funcionalidad multit\u00e1ctil<\/li>\n\n\n\n<li>B\u00fasqueda por tem\u00e1tica o destino<\/li>\n\n\n\n<li>Interfaz de usuario animada<\/li>\n\n\n\n<li>Visualizaci\u00f3n de ofertas y novedades<\/li>\n\n\n\n<li>Supervisi\u00f3n de los equipos en tiempo real y gesti\u00f3n de incidentes al d\u00eda siguiente, incluidos fines de semana y d\u00edas festivos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Los kioscos: dise\u00f1ados para espacios p\u00fablicos<\/h3>\n\n\n\n<p>La instalaci\u00f3n incluye <strong>4 kioscos <\/strong>personalizados con una pantalla de 40&#8243; y un lector NFC. Gazelle combina las \u00faltimas tecnolog\u00edas de pantalla y marco t\u00e1ctil con un dise\u00f1o delgado, robusto y moderno.<\/p>\n\n\n\n<p>Para La Vache Noire, los kioscos fueron adaptados para incorporar una <strong>impresora t\u00e9rmica que permite imprimir cupones de descuento<\/strong>, creando un v\u00ednculo directo entre la orientaci\u00f3n digital y las visitas a las tiendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>\u00bfGestionas un centro comercial y quieres saber m\u00e1s sobre las soluciones de orientaci\u00f3n digital de ViaDirect?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\"><strong>Contacta con nuestro equipo \u2197<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo el centro comercial La Vache Noire renov\u00f3 sus kioscos interactivos personalizados con el software de orientaci\u00f3n 3D de ViaDirect. Una soluci\u00f3n digital completa que conecta mapas multi-nivel con datos del transporte p\u00fablico en tiempo real y promociones de las tiendas.<\/p>\n","protected":false},"author":3,"featured_media":26332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,1073,385,404,209,221,201,203,204],"class_list":{"0":"post-26336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-de-exito","8":"category-centros-comerciales","9":"tag-accesibilidad","10":"tag-experiencia-visitante","11":"tag-francia","12":"tag-informacion-en-tiempo-real","13":"tag-kioscos-interactivos","14":"tag-orientacion-digital","15":"tag-viadirect-es","16":"tag-visitor-navigation-es","17":"tag-wayfinding-es"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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