{"id":26683,"date":"2026-10-20T16:37:42","date_gmt":"2026-10-20T16:37:42","guid":{"rendered":"https:\/\/viadirect.com\/?p=26683"},"modified":"2026-10-20T20:28:59","modified_gmt":"2026-10-20T20:28:59","slug":"centro-comercial-qwartz-kiosco-senalizacion","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/centro-comercial-qwartz-kiosco-senalizacion\/","title":{"rendered":"Qwartz (Altarea): Una d\u00e9cada de se\u00f1alizaci\u00f3n digital, renovada con una nueva generaci\u00f3n de quioscos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde su apertura en abril de 2014, el centro comercial Qwartz sigue siendo una referencia clave para ViaDirect. Este centro se ubica en Villeneuve-la-Garenne, Francia. Adem\u00e1s, fue desarrollado por el grupo Altarea. Cuenta con una superficie de 86.000 m\u00b2 y alberga m\u00e1s de 185 tiendas y restaurantes. Entre ellos destacan un hipermercado Carrefour, Primark y Marks &amp; Spencer. Por lo tanto, en su inauguraci\u00f3n, Qwartz se convirti\u00f3 en el primer centro comercial franc\u00e9s en desplegar servicios digitales a gran escala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una alianza consolidada<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para equipar el centro comercial, Altarea eligi\u00f3 los quioscos multit\u00e1ctiles de ViaDirect. Estos equipos combinan informaci\u00f3n para visitantes, guiado interactivo y servicios de fidelizaci\u00f3n. Adem\u00e1s, ViaDirect gestion\u00f3 la totalidad del proyecto. La empresa asumi\u00f3 el dise\u00f1o, la producci\u00f3n, la integraci\u00f3n de hardware, el software y el mantenimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un principio, los quioscos originales \u00abTrombone\u00bb se dise\u00f1aron a medida para el centro. Cada unidad combinaba una pantalla de orientaci\u00f3n con una de fidelizaci\u00f3n. Asimismo, incorporaban lectores NFC y de c\u00f3digo de barras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s de una d\u00e9cada despu\u00e9s, esta alianza sigue fortaleci\u00e9ndose. De hecho, Altarea alquila el equipamiento de los quioscos desde 2021. Esta nueva renovaci\u00f3n extiende el contrato por cuatro a\u00f1os m\u00e1s, es decir, 48 meses. Por consiguiente, tambi\u00e9n se garantiza el mantenimiento durante todo el periodo.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"26637\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-1024x683.jpg\" alt=\"\" class=\"wp-image-26637\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Gazelle_-QWARTZ_-2020-jpg-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26634\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Qwartz-7-1024x576.gif\" alt=\"\" class=\"wp-image-26634\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Qwartz-7-1024x576.gif 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Qwartz-7-300x169.gif 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/Qwartz-7-767x431.gif 767w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Novedades de la renovaci\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta renovaci\u00f3n va m\u00e1s all\u00e1 de extender el contrato actual. Por el contrario, supone una importante mejora en la experiencia del visitante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nueva flota de kioscos:<\/strong> instalaci\u00f3n de seis unidades <em>Gazelle 43&#8243;<\/em> (cinco quioscos independientes y uno integrado en el mostrador de recepci\u00f3n), con nuevo hardware y mobiliario adaptado al centro comercial.<\/li>\n\n\n\n<li><strong>Interfaz redise\u00f1ada:<\/strong> una nueva interfaz de usuario inspirada en la desplegada en Beaugrenelle, alineada con la identidad gr\u00e1fica actual del centro comercial y validada mediante maquetas antes de su implementaci\u00f3n.<\/li>\n\n\n\n<li><strong>Cartograf\u00eda ViaDirect:<\/strong> los quioscos funcionan ahora con la propia tecnolog\u00eda de cartograf\u00eda de ViaDirect, ofreciendo una experiencia coherente en todos los puntos de contacto digitales del centro.<\/li>\n\n\n\n<li><strong>ViaDirect Web:<\/strong> el mismo mapa interactivo se puede integrar en el sitio web del centro comercial mediante un <em>iframe<\/em>, permitiendo a los visitantes planificar su recorrido antes de llegar.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"26640\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-1024x1024.jpg\" alt=\"\" class=\"wp-image-26640\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-1024x1024.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-300x300.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-150x150.jpg 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-768x768.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-140x140.jpg 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-500x500.jpg 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-350x350.jpg 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-1000x1000.jpg 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz-800x800.jpg 800w, https:\/\/viadirect.com\/wp-content\/uploads\/2014\/04\/mockup-qwartz.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 es importante<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para los centros comerciales, la orientaci\u00f3n digital hace mucho m\u00e1s que orientar a las personas. En efecto, fomenta la exploraci\u00f3n de tiendas, promociona ofertas y agiliza las visitas. Asimismo, un mapa claro ayuda a descubrir nuevas zonas del centro comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al renovar esta alianza, Altarea sigue invirtiendo en una soluci\u00f3n evolutiva. Por su parte, ViaDirect aporta sus \u00faltimas tecnolog\u00edas a un cliente hist\u00f3rico. Juntos modernizan la experiencia del visitante mientras mantienen la continuidad del servicio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lleve la experiencia Qwartz a su centro comercial<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si gestiona un nuevo centro comercial como si desea modernizar sus quioscos actuales, ViaDirect puede ayudarle. Dise\u00f1amos experiencias de se\u00f1alizaci\u00f3n digital y guiado que se adaptan a las necesidades de su centro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo le acompa\u00f1a en cada etapa del proyecto, desde el taller inicial hasta el mantenimiento continuo. Nuestros quioscos, soluciones m\u00f3viles y cartograf\u00eda web trabajan de forma integrada para crear una experiencia de visita coherente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Descubra c\u00f3mo ViaDirect puede impulsar su pr\u00f3ximo proyecto<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.viadirect.com\/es\/contact\/\"><strong><strong>Contacte con nuestro equipo \u2197<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo el centro comercial Qwartz renov\u00f3 su alianza con ViaDirect para modernizar su sistema de guiado mediante nuevos quioscos Gazelle, una interfaz redise\u00f1ada y cartograf\u00eda interactiva integrada en bornes y web.<\/p>\n","protected":false},"author":3,"featured_media":26678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[360,361,198,221,402,201,203,204],"class_list":["post-26683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","category-centros-comerciales","tag-france-2-es","tag-innovation-es","tag-interactive-kiosks-es","tag-orientacion-digital","tag-real-time-information-es","tag-viadirect-es","tag-visitor-navigation-es","tag-wayfinding-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El centro comercial Qwartz renueva los kioscos de 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