{"id":26994,"date":"2026-11-05T17:45:28","date_gmt":"2026-11-05T17:45:28","guid":{"rendered":"https:\/\/viadirect.com\/?p=26994"},"modified":"2026-11-05T18:24:00","modified_gmt":"2026-11-05T18:24:00","slug":"espace-saint-quentin-renovacion-kioscos-2025","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/espace-saint-quentin-renovacion-kioscos-2025\/","title":{"rendered":"Espace Saint-Quentin y ViaDirect: una alianza que evoluciona con la orientaci\u00f3n digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ubicado en Montigny-le-Bretonneux, en la regi\u00f3n de \u00cele-de-France, Espace Saint-Quentin es un centro comercial que no deja de reinventarse. Cuenta con una superficie de 180.000 m\u00b2 y re\u00fane alrededor de 130 marcas. Su oferta incluye tiendas de moda, salud, belleza y restaurantes. Entre ellas destacan Carrefour, H&amp;M, Father and Sons, IZAC, Starbucks y Burger King. Adem\u00e1s, el complejo se distingue por su concepto de pueblo comercial, que combina una galer\u00eda cubierta, un estacionamiento y una calle peatonal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta evoluci\u00f3n est\u00e1 respaldada por las inversiones de Altarea, propietario del centro comercial. El grupo ha impulsado diferentes trabajos de modernizaci\u00f3n, especialmente en los pisos, techos y pasillos. Al mismo tiempo, Espace Saint-Quentin conf\u00eda en ViaDirect desde 2021 para mejorar la experiencia digital de sus visitantes. En 2025, ambas compa\u00f1\u00edas dieron un nuevo paso en esta colaboraci\u00f3n con la renovaci\u00f3n completa de los kioscos interactivos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mayo de 2021: el primer despliegue<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"26944\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-768x1024-1.jpg\" alt=\"\" class=\"wp-image-26944\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-768x1024-1.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" data-id=\"26947\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-1024x765.jpg\" alt=\"\" class=\"wp-image-26947\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-1024x765.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-300x224.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-767x573.jpg 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-1536x1147.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentinl_-2021-jpg-2-2048x1530.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3n de ViaDirect entr\u00f3 en funcionamiento en Espace Saint-Quentin el 27 de mayo de 2021. Este primer proyecto integr\u00f3 kioscos interactivos Gazelle, una aplicaci\u00f3n m\u00f3vil y la cartograf\u00eda de Visioglobe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo era implementar la \u00faltima versi\u00f3n del software de ViaDirect sin perder las funcionalidades espec\u00edficas del centro comercial. Entre las prioridades se encontraba la integraci\u00f3n de las tarjetas de fidelizaci\u00f3n. Para ello, la soluci\u00f3n de orientaci\u00f3n incorpor\u00f3 diferentes funcionalidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orientaci\u00f3n en tiempo real en un entorno 3D, con visualizaci\u00f3n de varios pisos.<\/li>\n\n\n\n<li>Mapa interactivo multit\u00e1ctil del centro comercial.<\/li>\n\n\n\n<li>Visualizaci\u00f3n de ofertas comerciales y novedades.<\/li>\n\n\n\n<li>Conexi\u00f3n a un servicio web para consultar los datos de las tarjetas de fidelizaci\u00f3n.<\/li>\n\n\n\n<li>Interfaz de usuario animada.<\/li>\n\n\n\n<li>Integraci\u00f3n de la cartograf\u00eda de Visioglobe.<\/li>\n\n\n\n<li>Interfaz disponible en franc\u00e9s e ingl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2025: renovaci\u00f3n completa de los kioscos interactivos<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"646\" data-id=\"26952\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-3.jpg.png\" alt=\"\" class=\"wp-image-26952\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-3.jpg.png 417w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-3.jpg-194x300.png 194w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"769\" data-id=\"26950\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-2.jpg.png\" alt=\"\" class=\"wp-image-26950\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-2.jpg.png 432w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-2.jpg-169x300.png 169w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"769\" data-id=\"26951\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-5.jpg.png\" alt=\"\" class=\"wp-image-26951\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-5.jpg.png 432w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Gazelle_-Espace-Saint-Quentin_-2025-5.jpg-169x300.png 169w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuatro a\u00f1os despu\u00e9s del primer despliegue, Espace Saint-Quentin y Altarea decidieron renovar toda la instalaci\u00f3n. El proyecto, iniciado entre junio y julio de 2025, abarc\u00f3 tanto los equipos y el mobiliario como el software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Hardware y mobiliario<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de esta modernizaci\u00f3n, se llevaron a cabo varias intervenciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retiro de los kioscos anteriores.<\/li>\n\n\n\n<li>Instalaci\u00f3n de 4 kioscos Gazelle en formato horizontal, con m\u00e1stil blanco transl\u00facido.<\/li>\n\n\n\n<li>Instalaci\u00f3n de un gabinete mural de 32 pulgadas en el \u00e1rea de recepci\u00f3n, con marco integrado. Este nuevo equipo reemplaz\u00f3 la pantalla anterior de 40 pulgadas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Software y cartograf\u00eda<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26967\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-1024x576.png\" alt=\"\" class=\"wp-image-26967\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-768x432.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3-1536x864.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/00-Screensaver-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" data-id=\"26962\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-1024x571.png\" alt=\"\" class=\"wp-image-26962\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-1024x571.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-300x167.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-768x428.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958-1536x856.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111958.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"26965\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-1024x575.png\" alt=\"\" class=\"wp-image-26965\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-1024x575.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111944.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26974\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-1024x576.png\" alt=\"\" class=\"wp-image-26974\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111936.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"26980\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-1024x575.png\" alt=\"\" class=\"wp-image-26980\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-1024x575.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-300x168.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-768x431.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927-1536x862.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111927.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"26983\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-1024x577.png\" alt=\"\" class=\"wp-image-26983\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-1024x577.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-767x432.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922-1536x866.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-111922.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"26959\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-1024x576.png\" alt=\"\" class=\"wp-image-26959\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2026-11-05-112010.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La renovaci\u00f3n tambi\u00e9n permiti\u00f3 modernizar la experiencia digital. Para ello, se implementaron varias mejoras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redise\u00f1o completo de la interfaz de usuario.<\/li>\n\n\n\n<li>Sustituci\u00f3n de la cartograf\u00eda de Visioglobe por la cartograf\u00eda propia de ViaDirect en los kioscos interactivos.<\/li>\n\n\n\n<li>Implementaci\u00f3n del mapa de ViaDirect Mobile. Ahora, los visitantes pueden acceder a la misma experiencia de orientaci\u00f3n directamente desde sus smartphones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Una alianza que evoluciona junto con el centro comercial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">transformaciones del centro comercial. Inicialmente, el complejo contaba con kioscos Gazelle y una aplicaci\u00f3n m\u00f3vil. Ahora dispone de equipos renovados y de la cartograf\u00eda propia de ViaDirect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta continuidad permite mantener una experiencia de orientaci\u00f3n adaptada a las necesidades del centro comercial. Adem\u00e1s, los visitantes disfrutan de un entorno moderno y optimizado. As\u00ed, pueden encontrar m\u00e1s f\u00e1cilmente su destino y acceder a la informaci\u00f3n que necesitan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este enfoque es relevante para todo tipo de establecimientos. Ya sea que administres un centro comercial, un aeropuerto, un hospital o un campus, tu soluci\u00f3n de orientaci\u00f3n debe evolucionar junto con tus instalaciones. Tambi\u00e9n debe acompa\u00f1ar a los visitantes en todas las pantallas, desde los kioscos interactivos hasta sus smartphones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfListo para modernizar tu soluci\u00f3n de orientaci\u00f3n?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTu parque de kioscos interactivos empieza a quedarse atr\u00e1s? \u00bfTambi\u00e9n est\u00e1s pensando en renovar tus instalaciones? En ViaDirect te acompa\u00f1amos en cada etapa del proyecto. Nuestro equipo te ayuda a definir la soluci\u00f3n m\u00e1s adecuada para tus necesidades, desde la renovaci\u00f3n de los kioscos hasta la implementaci\u00f3n de un mapa accesible desde dispositivos m\u00f3viles y la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contacta al equipo de ViaDirect<\/strong> para conversar sobre tu proyecto y solicitar una demostraci\u00f3n personalizada.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\"><strong><strong><strong>Contacta a nuestro equipo \u2197<\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ubicado en Montigny-le-Bretonneux, en la regi\u00f3n de \u00cele-de-France, Espace Saint-Quentin es un centro comercial que no deja de reinventarse. Cuenta&#8230;<\/p>\n","protected":false},"author":3,"featured_media":26992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[256,385,209,388,221,153,201,204],"class_list":["post-26994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","category-centros-comerciales","tag-accesibilidad","tag-francia","tag-kioscos-interactivos","tag-navegacion-eficiente","tag-orientacion-digital","tag-totems-digitales","tag-viadirect-es","tag-wayfinding-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kioscos de orientaci\u00f3n: Espace Saint-Quentin<\/title>\n<meta name=\"description\" content=\"Espace Saint-Quentin renueva sus kioscos con ViaDirect en 2025 para mejorar la orientaci\u00f3n y la experiencia de sus visitantes.\" 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