{"id":27067,"date":"2026-11-11T20:24:13","date_gmt":"2026-11-11T20:24:13","guid":{"rendered":"https:\/\/viadirect.com\/?p=27067"},"modified":"2026-11-11T20:32:44","modified_gmt":"2026-11-11T20:32:44","slug":"nicetoile-kioscos-interactivos-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/es\/nicetoile-kioscos-interactivos-viadirect\/","title":{"rendered":"Nicetoile: una colaboraci\u00f3n duradera en torno a la orientaci\u00f3n digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Situado en la prestigiosa avenida Jean M\u00e9decin, el centro comercial <strong>Nicetoile<\/strong> es un destino de compras imprescindible de la Costa Azul. Con sus 21.800 m\u00b2 distribuidos en varias plantas, recibe cada d\u00eda a residentes, profesionales que trabajan en la zona y turistas internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2016, <strong>ViaDirect acompa\u00f1a a Nicetoile<\/strong> en el desarrollo de su soluci\u00f3n de orientaci\u00f3n digital. La empresa proporciona una soluci\u00f3n integral que combina software interactivo, interfaz t\u00e1ctil y kioscos Gazelle. Gracias a este ecosistema, el centro ofrece a sus visitantes un recorrido fluido, r\u00e1pido e intuitivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una colaboraci\u00f3n duradera y en constante evoluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La trayectoria de Nicetoile y ViaDirect demuestra la durabilidad de nuestras soluciones. Tambi\u00e9n refleja nuestra capacidad para acompa\u00f1ar la evoluci\u00f3n de un gran centro comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tres etapas principales marcan esta colaboraci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2016 (Instalaci\u00f3n inicial):<\/strong> ViaDirect instala tres kioscos interactivos con el dise\u00f1o exclusivo \u00abGazelle\u00bb. Su integraci\u00f3n respeta la arquitectura del centro comercial y facilita la orientaci\u00f3n de los visitantes por sus galer\u00edas.<\/li>\n\n\n\n<li><strong>2022 (Modernizaci\u00f3n del software y el hardware):<\/strong> Tras asumir el grupo <strong>Altarea<\/strong> la gesti\u00f3n del centro, la colaboraci\u00f3n contin\u00faa. ViaDirect implementa su soluci\u00f3n <strong>Wayfinding Software V4<\/strong>, adaptada a la identidad gr\u00e1fica de Altarea. Nuestros equipos tambi\u00e9n renuevan los reproductores multimedia (<em>players<\/em>). Adem\u00e1s, ViaDirect integra en su aplicaci\u00f3n, mediante API, la cartograf\u00eda 3D interactiva de <strong>Visioglobe<\/strong>.<\/li>\n\n\n\n<li><strong>2024 (Ciclo de vida y mantenimiento a medida):<\/strong> El mobiliario conserva su dise\u00f1o original, pero las pantallas requieren una modernizaci\u00f3n. Por ello, nuestros equipos t\u00e9cnicos dise\u00f1an una carcasa de adaptaci\u00f3n a medida. Esta permite incorporar una pantalla de \u00faltima generaci\u00f3n de alto brillo sin necesidad de sustituir toda la estructura.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27053\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-1024x576.png\" alt=\"\" class=\"wp-image-27053\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144103.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27056\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-1024x576.png\" alt=\"\" class=\"wp-image-27056\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144054.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27051\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-1024x576.png\" alt=\"\" class=\"wp-image-27051\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144050.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"27052\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-1024x576.png\" alt=\"\" class=\"wp-image-27052\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-1024x576.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-300x169.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-767x431.png 767w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035-1536x863.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Captura-de-pantalla-2026-11-11-144035.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una ubicaci\u00f3n estrat\u00e9gica de los kioscos, pensada para el recorrido del visitante<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los tres kioscos interactivos est\u00e1n ubicados en puntos estrat\u00e9gicos de circulaci\u00f3n del centro comercial:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Nivel 0 (Explanada norte):<\/strong> Reciben directamente a los peatones que llegan por la avenida Jean M\u00e9decin.<\/li>\n\n\n\n<li><strong>Nivel 0 (Acceso Mass\u00e9na):<\/strong> Orientan de inmediato a los visitantes que llegan en transporte p\u00fablico o desde la plaza Mass\u00e9na.<\/li>\n\n\n\n<li><strong>Nivel -1 (Conexi\u00f3n con el aparcamiento):<\/strong> Facilitan la orientaci\u00f3n de los usuarios desde su salida de las zonas de estacionamiento y de las estaciones de carga para veh\u00edculos el\u00e9ctricos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cada kiosco cuenta con una unidad de control conectada que permite su supervisi\u00f3n proactiva y la asistencia t\u00e9cnica a distancia por parte del equipo de Service Desk de ViaDirect.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"27045\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-576x1024.jpg\" alt=\"\" class=\"wp-image-27045\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-2-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"1024\" data-id=\"27042\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-765x1024.jpg\" alt=\"\" class=\"wp-image-27042\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-765x1024.jpg 765w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-224x300.jpg 224w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1-768x1028.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/11\/Gazelle_-Nicetoile_-2022-jpg-1.jpg 968w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Funcionalidades dise\u00f1adas para visitantes y operadores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La interfaz gr\u00e1fica, configurada a medida seg\u00fan la identidad visual de Altarea, ofrece un conjunto completo de servicios digitales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Orientaci\u00f3n 3D en varios niveles:<\/strong> C\u00e1lculo de rutas en tiempo real que tiene en cuenta escaleras mec\u00e1nicas y ascensores. La soluci\u00f3n se adapta a todos los visitantes, incluidas las personas con movilidad reducida (PMR).<\/li>\n\n\n\n<li><strong>Motor de b\u00fasqueda multicriterio:<\/strong> Acceso directo a la oferta comercial mediante b\u00fasqueda alfab\u00e9tica (A-Z), por categor\u00edas de productos o por tipo de restauraci\u00f3n.<\/li>\n\n\n\n<li><strong>Servicios y movilidad:<\/strong> Informaci\u00f3n pr\u00e1ctica sobre aparcamientos, transporte p\u00fablico de Niza e infraestructuras cercanas.<\/li>\n\n\n\n<li><strong>Espacios promocionales:<\/strong> \u00c1reas de visualizaci\u00f3n din\u00e1mica dedicadas a campa\u00f1as de temporada, como las rebajas, el Carnaval de Niza y las fiestas de fin de a\u00f1o, as\u00ed como al programa de fidelizaci\u00f3n y a la tarjeta regalo del centro comercial.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gesti\u00f3n din\u00e1mica de contenidos y soporte t\u00e9cnico \u00e1gil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una soluci\u00f3n de orientaci\u00f3n solo es eficaz si su contenido refleja fielmente la realidad del centro comercial. Por eso, ViaDirect mantiene actualizada su base de datos: incorpora r\u00e1pidamente nuevas tiendas, adapta los horarios especiales y actualiza las interfaces para eventos y campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La transici\u00f3n entre dos gestores inmobiliarios y las sucesivas actualizaciones del software demuestran el compromiso de ViaDirect: dise\u00f1ar soluciones de hardware duraderas, desarrollar software evolutivo y ofrecer asistencia operativa \u00e1gil a largo plazo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u00bfEst\u00e1 pensando en modernizar la orientaci\u00f3n digital de su espacio comercial?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestros expertos le acompa\u00f1an en cada etapa, desde el dise\u00f1o hasta el mantenimiento operativo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div style=\"--wp--block-button--width: 50;\" class=\"wp-block-button is-style-fill has-custom-width wp-block-button__width wp-block-button__width-50\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/es\/contact\"><strong><strong><strong>Contacte con nuestro equipo \u2197<\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como socio hist\u00f3rico de Nicetoile, ViaDirect ofrece una soluci\u00f3n de orientaci\u00f3n interactiva y evolutiva al servicio de los visitantes, que combina el software V4, un mapa 3D din\u00e1mico y asistencia t\u00e9cnica continua bajo la gesti\u00f3n de Altarea.<\/p>\n","protected":false},"author":3,"featured_media":27050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,95],"tags":[281,1073,385,220,320,209,1180,221,251,201,1181,204],"class_list":["post-27067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casos-de-exito","category-centros-comerciales","tag-centro-comercial","tag-experiencia-visitante","tag-francia","tag-gazelle-2","tag-kioscos-de-orientacion","tag-kioscos-interactivos","tag-nice","tag-orientacion-digital","tag-recorrido-del-visitante","tag-viadirect-es","tag-visioglobe","tag-wayfinding-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nicetoile moderniza sus kioscos interactivos<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo ViaDirect acompa\u00f1a a 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