{"id":20108,"date":"2026-03-26T22:32:15","date_gmt":"2026-03-26T22:32:15","guid":{"rendered":"https:\/\/viadirect.com\/?p=20108"},"modified":"2026-03-26T22:24:38","modified_gmt":"2026-03-26T22:24:38","slug":"orientation-digitale-cacique-centro-comercial-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-digitale-cacique-centro-comercial-viadirect\/","title":{"rendered":"Cacique Shopping Center am\u00e9liore l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 la solution d\u2019orientation digitale de ViaDirect"},"content":{"rendered":"\n<p>Situ\u00e9 \u00e0 Bucaramanga, <strong><a href=\"https:\/\/www.caciquecc.com\/\">Cacique Shopping Center<\/a><\/strong> est l\u2019une des destinations commerciales les plus importantes de la r\u00e9gion. Avec une large offre de boutiques, restaurants et services r\u00e9partis sur plusieurs niveaux, le centre faisait face \u00e0 un enjeu majeur : faciliter l\u2019orientation des visiteurs tout en am\u00e9liorant leur exp\u00e9rience globale.<\/p>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 ce besoin, Cacique a choisi de d\u00e9ployer la solution d\u2019orientation digitale de ViaDirect, combinant des bornes interactives de derni\u00e8re g\u00e9n\u00e9ration avec un logiciel performant de cartographie 3D.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Des bornes interactives strat\u00e9giquement implant\u00e9es<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Le projet a inclus l\u2019installation de deux bornes interactives horizontales, con\u00e7ues avec un mobilier robuste en acier et enti\u00e8rement personnalis\u00e9es \u00e0 l\u2019image du centre commercial.<\/p>\n\n\n\n<p>\u00c9quip\u00e9es d\u2019\u00e9crans haute luminosit\u00e9 et de technologie tactile, ces bornes permettent aux visiteurs d\u2019interagir facilement avec le syst\u00e8me, garantissant une visibilit\u00e9 et une performance optimales, m\u00eame dans des environnements \u00e0 forte affluence.<\/p>\n\n\n\n<p>Chaque borne int\u00e8gre \u00e9galement des composants haute performance, assurant un fonctionnement continu 24\/7 et une exp\u00e9rience utilisateur fluide.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"24890\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/DIRECTORIO-2-CACIQUE-BUCARAMANGA-3-576x1024.jpeg\" alt=\"\" class=\"wp-image-24890\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/DIRECTORIO-2-CACIQUE-BUCARAMANGA-3-576x1024.jpeg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/DIRECTORIO-2-CACIQUE-BUCARAMANGA-3-169x300.jpeg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/DIRECTORIO-2-CACIQUE-BUCARAMANGA-3-768x1366.jpeg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/DIRECTORIO-2-CACIQUE-BUCARAMANGA-3-864x1536.jpeg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/DIRECTORIO-2-CACIQUE-BUCARAMANGA-3.jpeg 899w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"24899\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-2-1024x768.jpg\" alt=\"\" class=\"wp-image-24899\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-2-1024x768.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-2-300x225.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-2-768x576.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-2-1536x1152.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-2-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"24893\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-1-768x1024.jpg\" alt=\"\" class=\"wp-image-24893\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-1-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/PAD_Centro-comercial-Cacique_2020-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Une exp\u00e9rience digitale compl\u00e8te avec un plan 3D multi-niveaux<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Au c\u0153ur de la solution se trouve le logiciel d\u2019orientation ViaDirect, sp\u00e9cialement d\u00e9velopp\u00e9 pour refl\u00e9ter la complexit\u00e9 du centre commercial.<\/p>\n\n\n\n<p>Le syst\u00e8me comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un plan 3D multi-niveaux avec environ 300 destinations<\/li>\n\n\n\n<li>Une recherche intuitive par nom ou cat\u00e9gorie (boutiques, restaurants, services, transports)<\/li>\n\n\n\n<li>Un calcul d\u2019itin\u00e9raires optimis\u00e9s selon la position de l\u2019utilisateur<\/li>\n\n\n\n<li>Des parcours accessibles pour les personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/li>\n\n\n\n<li>Une interface personnalis\u00e9e en accord avec l\u2019identit\u00e9 de Cacique<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette technologie, les visiteurs peuvent se localiser facilement et atteindre leur destination en quelques secondes.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/03\/sp_-_viadirect_software_recording_cacique_-_mall_-_colombia_-_horizontal-1080p.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Une plateforme de communication dynamique<\/strong><\/strong><\/h2>\n\n\n\n<p>Au-del\u00e0 de l\u2019orientation, le syst\u00e8me agit comme un v\u00e9ritable canal de communication strat\u00e9gique pour le centre commercial, int\u00e9grant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotions et offres sp\u00e9ciales<\/li>\n\n\n\n<li>\u00c9v\u00e9nements et actualit\u00e9s<\/li>\n\n\n\n<li>Contenus multim\u00e9dias (images et vid\u00e9os)<\/li>\n<\/ul>\n\n\n\n<p>Cela permet de dynamiser l\u2019exp\u00e9rience et de cr\u00e9er de nouvelles opportunit\u00e9s de visibilit\u00e9 pour les enseignes du centre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Une mise en \u0153uvre cl\u00e9 en main<\/strong><\/strong><\/h2>\n\n\n\n<p>ViaDirect a accompagn\u00e9 Cacique \u00e0 chaque \u00e9tape du projet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visite technique pr\u00e9alable pour valider les emplacements et les infrastructures<\/li>\n\n\n\n<li>Installation nocturne afin de ne pas perturber l\u2019activit\u00e9<\/li>\n\n\n\n<li>Configuration et int\u00e9gration du hardware et du logiciel<\/li>\n\n\n\n<li>Mise en service et activation du syst\u00e8me<\/li>\n<\/ul>\n\n\n\n<p>Le projet inclut \u00e9galement des services de maintenance, de supervision et de mise \u00e0 jour continue des contenus, garantissant une performance optimale sur le long terme.s content updates, ensuring optimal long-term performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9sultats : une exp\u00e9rience plus fluide, accessible et connect\u00e9e<\/strong><\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette mise en place, Cacique a pu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9liorer l\u2019orientation et r\u00e9duire le temps de recherche<\/li>\n\n\n\n<li>Offrir une exp\u00e9rience plus accessible et inclusive<\/li>\n\n\n\n<li>Augmenter la satisfaction des visiteurs<\/li>\n\n\n\n<li>Renforcer la visibilit\u00e9 des boutiques et services<\/li>\n<\/ul>\n\n\n\n<p>En d\u00e9finitive, la solution ViaDirect transforme l\u2019exp\u00e9rience en centre commercial, en l\u2019alignant avec les attentes digitales des visiteurs d\u2019aujourd\u2019hui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Vous souhaitez transformer l\u2019exp\u00e9rience de votre centre commercial ?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>D\u00e9couvrez comment une solution d\u2019orientation digitale peut am\u00e9liorer l\u2019exp\u00e9rience visiteur, optimiser vos espaces et g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de business.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">\u00c9changez avec nos experts et demandez une d\u00e9mo personnalis\u00e9e<\/a><\/strong> pour d\u00e9couvrir comment ViaDirect peut s\u2019adapter \u00e0 votre projet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cacique Centro Comercial y de Negocios franchit une nouvelle \u00e9tape dans sa transformation digitale avec la mise en place de la solution d\u2019orientation de ViaDirect. Gr\u00e2ce \u00e0 des bornes interactives et \u00e0 un plan 3D multi-niveaux, le centre am\u00e9liore l\u2019exp\u00e9rience visiteur, facilite la navigation dans ses espaces et renforce sa communication gr\u00e2ce \u00e0 des contenus dynamiques. Un projet qui allie technologie, accessibilit\u00e9 et innovation pour r\u00e9pondre aux nouvelles attentes des consommateurs.<\/p>\n","protected":false},"author":3,"featured_media":24907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,330,243,120,207,133,317],"class_list":{"0":"post-20108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-centre-commercial-2","12":"tag-colombie","13":"tag-geolocalisation-interieur","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orientation digitale au Cacique Centro 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