{"id":20143,"date":"2023-05-10T13:40:56","date_gmt":"2023-05-10T13:40:56","guid":{"rendered":"https:\/\/viadirect.com\/?p=20143"},"modified":"2026-03-09T21:04:36","modified_gmt":"2026-03-09T21:04:36","slug":"printemps-doha-solution-orientation-digitale-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/printemps-doha-solution-orientation-digitale-viadirect\/","title":{"rendered":"Innovation digitale pour une exp\u00e9rience premium au Printemps Doha"},"content":{"rendered":"\n

Printemps<\/a>, le c\u00e9l\u00e8bre d\u00e9taillant international de luxe, a \u00e9lev\u00e9 l’exp\u00e9rience de shopping dans son magasin de Doha en int\u00e9grant le logiciel d\u2019orientation de ViaDirect.<\/p>\n\n\n\n

S’\u00e9tendant sur 40 000 m\u00e8tres carr\u00e9s, ce grand magasin sur trois niveaux propose plus de 600 marques haut de gamme, cr\u00e9ant ainsi une exp\u00e9rience shopping personnalis\u00e9e pour chaque visiteur. Pour faciliter l\u2019orientation simple et la rendre fluide, ViaDirect s’est associ\u00e9 au groupe IMAR pour installer 16 bornes digitales interactives dans tout le magasin.<\/p>\n\n\n\n

Ces bornes faciles \u00e0 utiliser, disponibles en arabe et en anglais, offrent des directions en temps r\u00e9el pour aider les clients \u00e0 trouver pr\u00e9cis\u00e9ment ce qu’ils recherchent.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Pour ceux qui souhaitent prolonger leur exp\u00e9rience, la solution mobile de ViaDirect permet aux clients de scanner un QR code et d’acc\u00e9der \u00e0 des itin\u00e9raires personnalis\u00e9s sur leur smartphone. Les acheteurs peuvent suivre leur progression, se d\u00e9placer dans le magasin et m\u00eame d\u00e9couvrir des recoins cach\u00e9s ou des boutiques \u00e9ph\u00e9m\u00e8res qui pourraient autrement passer inaper\u00e7us.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Gr\u00e2ce au logiciel d\u2019orientation de ViaDirect, Printemps Doha propose une exp\u00e9rience de shopping v\u00e9ritablement immersive et pratique, am\u00e9liorant la satisfaction des clients tout en garantissant une orientation fluide dans cet espace vaste.<\/p>\n\n\n\n

Que vous visitiez des marques de luxe ou que vous cherchiez un moyen facile de vous orienter dans les grands espaces commerciaux, le Printemps Doha, optimis\u00e9 par ViaDirect, vous offre une exp\u00e9rience in\u00e9gal\u00e9e.<\/p>\n\n\n\n

Vous souhaitez am\u00e9liorer votre espace commercial gr\u00e2ce \u00e0 un syst\u00e8me d’orientation sans faille ?<\/strong><\/p>\n\n\n\n

Contactez-nous<\/a> d\u00e8s aujourd’hui pour d\u00e9couvrir comment nos solutions innovantes peuvent transformer l’exp\u00e9rience d’achat de vos clients !<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Printemps, enseigne internationale de grands magasins de luxe, d\u00e9ploie le logiciel d’orientation ViaDirect dans ce nouveau haut lieu de la mode au Qatar.<\/p>\n","protected":false},"author":3,"featured_media":20986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79,85],"tags":[],"class_list":{"0":"post-20143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"category-instal"},"acf":[],"yoast_head":"\nSolution d'orientation dans le centre commercial Printemps Doha<\/title>\n<meta name=\"description\" content=\"Pour ceux qui souhaitent prolonger leur exp\u00e9rience, la solution mobile de ViaDirect permet aux clients de scanner un QR code...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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