{"id":20145,"date":"2024-05-07T08:51:58","date_gmt":"2024-05-07T08:51:58","guid":{"rendered":"https:\/\/viadirect.com\/?p=20145"},"modified":"2026-04-06T18:54:52","modified_gmt":"2026-04-06T18:54:52","slug":"geolocalisation-interieur-forum-des-halles","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/geolocalisation-interieur-forum-des-halles\/","title":{"rendered":"Des bornes interactives pour am\u00e9liorer la navigation et l\u2019engagement client au Forum des Halles"},"content":{"rendered":"\n<p>Au c\u0153ur de Paris, le Forum des Halles red\u00e9finit l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 une solution innovante d\u2019orientation digitale d\u00e9velopp\u00e9e par ViaDirect.<\/p>\n\n\n\n<p>En collaboration avec Westfield, 12 <a href=\"https:\/\/viadirect.com\/fr\/#kiosk\">bornes interactives<\/a> ont \u00e9t\u00e9 d\u00e9ploy\u00e9es afin de simplifier la navigation et d\u2019optimiser les flux de visiteurs dans l\u2019une des destinations commerciales les plus fr\u00e9quent\u00e9es d\u2019Europe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une nouvelle g\u00e9n\u00e9ration de bornes interactives<\/strong><\/h3>\n\n\n\n<p>La <strong>MapWall<\/strong> introduit une approche unique de l\u2019orientation digitale. Cette borne interactive verticale combine :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un grand \u00e9cran horizontal pour une visibilit\u00e9 optimale<\/li>\n\n\n\n<li>Un \u00e9cran tactile de 10 pouces servant de \u201ccontroller\u201d pour l\u2019interaction utilisateur<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, ce dispositif \u00e0 double \u00e9cran offre une exp\u00e9rience de navigation plus intuitive et efficace, tout en \u00e9tablissant un nouveau standard pour les bornes interactives en centre commercial.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf0gAsTZZacyjEiquNlwt4pI_-gvKL1P984nefAPKGsffmciWl6Ha7MPcpQCgcXZ7K9CiauKS6ITy3aaUxlpO-6QhsOtENXwD9oLjZBqCFdDIFrhE25YLG3kl382IMye9xD-oMYZQ?key=p6e9_faQhJtSFvkKIzjAtQ\" alt=\"Interactive Kiosks at Forum Des Halles.\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une visibilit\u00e9 renforc\u00e9e et une interactivit\u00e9 fluide<\/strong><\/h3>\n\n\n\n<p>Avec la MapWall, les visiteurs peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consulter simultan\u00e9ment le plan interactif et l\u2019annuaire des boutiques<\/li>\n\n\n\n<li>Localiser facilement les magasins et services \u00e0 distance<\/li>\n\n\n\n<li>Rechercher des destinations via le controller<\/li>\n\n\n\n<li>Afficher instantan\u00e9ment des itin\u00e9raires g\u00e9olocalis\u00e9s sur l\u2019\u00e9cran principal<\/li>\n<\/ul>\n\n\n\n<p>De plus, le syst\u00e8me permet une utilisation simultan\u00e9e par plusieurs visiteurs. Tandis que certains s\u2019orientent rapidement gr\u00e2ce \u00e0 l\u2019\u00e9cran principal, d\u2019autres recherchent activement leur itin\u00e9raire via le controller.<\/p>\n\n\n\n<p>Par cons\u00e9quent, cette configuration innovante supprime les files d\u2019attente g\u00e9n\u00e9ralement associ\u00e9es aux bornes traditionnelles, am\u00e9liorant ainsi l\u2019accessibilit\u00e9 et la satisfaction globale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Connect\u00e9e \u00e0 un \u00e9cosyst\u00e8me digital dynamique<\/strong><\/h3>\n\n\n\n<p>La MapWall s\u2019int\u00e8gre pleinement \u00e0 l\u2019\u00e9cosyst\u00e8me digital de Westfield via des connexions API, permettant aux visiteurs d\u2019acc\u00e9der \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019actualit\u00e9 et les \u00e9v\u00e9nements<\/li>\n\n\n\n<li>Les promotions et offres sp\u00e9ciales<\/li>\n\n\n\n<li>Les horaires de cin\u00e9ma<\/li>\n<\/ul>\n\n\n\n<p>Par ailleurs, les contenus sont synchronis\u00e9s automatiquement chaque jour, garantissant des informations \u00e0 jour tout en facilitant leur gestion pour les \u00e9quipes du centre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience prolong\u00e9e gr\u00e2ce au mobile<\/h2>\n\n\n\n<p>Initialement con\u00e7ue comme une solution sur site, la MapWall a \u00e9t\u00e9 enrichie avec <strong><a href=\"https:\/\/viadirect.com\/#mobile\">ViaDirect Mobile<\/a><\/strong>, prolongeant l\u2019exp\u00e9rience au-del\u00e0 de la borne.<\/p>\n\n\n\n<p>En scannant simplement un QR code disponible sur la borne ou dans le centre, les visiteurs peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9der au plan interactif sur leur smartphone<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des itin\u00e9raires personnalis\u00e9s<\/li>\n\n\n\n<li>Se guider facilement en temps r\u00e9el dans le centre<\/li>\n<\/ul>\n\n\n\n<p>Cette approche omnicanale assure une continuit\u00e9 entre les points de contact physiques et mobiles, cr\u00e9ant un parcours visiteur totalement connect\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article.jpg\" alt=\"ViaDirect Mobile Solution at Forum Des Halles.\" class=\"wp-image-20884\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article.jpg 940w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article-300x251.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article-768x644.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/05\/Forum-des-halles-Article-600x503.jpg 600w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9f\u00e9rence en mati\u00e8re d\u2019orientation digitale<\/h2>\n\n\n\n<p>Bien plus qu\u2019une simple borne interactive, la MapWall refl\u00e8te l\u2019engagement de ViaDirect \u00e0 proposer des solutions innovantes centr\u00e9es sur l\u2019utilisateur.<\/p>\n\n\n\n<p>Elle \u00e9tablit un nouveau standard en mati\u00e8re d\u2019orientation digitale en combinant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une technologie avanc\u00e9e<\/li>\n\n\n\n<li>Un design intuitif<\/li>\n\n\n\n<li>Des capacit\u00e9s d\u2019int\u00e9gration \u00e9volutives<\/li>\n<\/ul>\n\n\n\n<p>Hugo Rey, Directeur R\u00e9gional et Directeur G\u00e9n\u00e9ral chez Unibail-Rodamco-Westfield, a partag\u00e9 son enthousiasme pour ce projet :eneral Manager at Unibail-Rodamco-Westfield, shared his enthusiasm for the project:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Navigating the Future: ViaDirect and Forum des Halles - Client Testimonial\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/YL3Xix9qVus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 transformer l\u2019exp\u00e9rience de vos visiteurs ?<\/h2>\n\n\n\n<p>Si vous souhaitez am\u00e9liorer la navigation, renforcer l\u2019engagement client et optimiser les flux dans votre centre commercial, c\u2019est le moment d\u2019investir dans une solution d\u2019orientation digitale de nouvelle g\u00e9n\u00e9ration.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.viadirect.com\/fr\/contact\/\">Contactez-nous<\/a> d\u00e8s aujourd\u2019hui pour cr\u00e9er une exp\u00e9rience sur mesure pour votre site et rejoindre les leaders de l\u2019innovation en exp\u00e9rience client. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forum des Halles am\u00e9liore la navigation avec 12 totems interactifs MapWall, offrant une interactivit\u00e9 \u00e0 double \u00e9cran et une int\u00e9gration mobile facile via code QR.<\/p>\n","protected":false},"author":3,"featured_media":21879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79,85],"tags":[115,118,120,117,119],"class_list":{"0":"post-20145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"category-instal","10":"tag-forum-des-halles-3","11":"tag-france-3","12":"tag-geolocalisation-interieur","13":"tag-paris-3","14":"tag-unibail-rodamco-westfield-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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