{"id":20163,"date":"2020-01-10T12:40:00","date_gmt":"2020-01-10T12:40:00","guid":{"rendered":"https:\/\/viadirect.com\/?p=20163"},"modified":"2025-08-01T16:47:47","modified_gmt":"2025-08-01T16:47:47","slug":"borne-interactive-orientation-george-bush-aeroport","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/borne-interactive-orientation-george-bush-aeroport\/","title":{"rendered":"Am\u00e9liorer l\u2019exp\u00e9rience passager \u00e0 l\u2019a\u00e9roport George Bush Intercontinental (IAH)"},"content":{"rendered":"\n<p>Dans un secteur a\u00e9rien toujours plus concurrentiel, offrir une exp\u00e9rience fluide et agr\u00e9able aux passagers est devenu une priorit\u00e9 absolue. Depuis 2018, en partenariat avec JCDecaux, ViaDirect a transform\u00e9 l\u2019orientation num\u00e9rique \u00e0 l\u2019a\u00e9roport George Bush Intercontinental (IAH) de Houston. Gr\u00e2ce \u00e0 l\u2019installation de <a href=\"https:\/\/viadirect.com\/fr\/#kiosk\">16 bornes interactives<\/a>, des millions de voyageurs ont d\u00e9sormais acc\u00e8s \u00e0 des informations de vol en temps r\u00e9el, \u00e0 des cartes interactives en 3D et \u00e0 des itin\u00e9raires personnalis\u00e9s. Par cons\u00e9quent, la navigation dans l\u2019a\u00e9roport devient plus simple, rapide et sans stress, tout en renfor\u00e7ant l\u2019autonomie des usagers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-763x1024.jpg\" alt=\"\" class=\"wp-image-21414\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-763x1024.jpg 763w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-224x300.jpg 224w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-768x1031.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2-1144x1536.jpg 1144w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-2.jpg 1496w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un d\u00e9fi courant : s\u2019orienter dans des a\u00e9roports complexes<\/h3>\n\n\n\n<p>Les a\u00e9roports comme l\u2019a\u00e9roport George Bush posent de grands d\u00e9fis d\u2019orientation. Leurs terminaux \u00e9tendus, leurs nombreux points de contr\u00f4le et leurs zones commerciales peuvent rapidement d\u00e9router les passagers. . C\u2019est pr\u00e9cis\u00e9ment pour cette raison qu\u2019une solution d\u2019orientation num\u00e9rique claire, intuitive et accessible a \u00e9t\u00e9 d\u00e9ploy\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fonctionnalit\u00e9s cl\u00e9s de la solution d\u2019orientation<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd53 <strong>Informations de vol en temps r\u00e9el<\/strong><\/h3>\n\n\n\n<p>Les usagers peuvent consulter instantan\u00e9ment les changements de porte d\u2019embarquement ou les retards, ce qui r\u00e9duit l\u2019incertitude tout au long de leur parcours visiteur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udded <strong>Itin\u00e9raires personnalis\u00e9s<\/strong><\/h3>\n\n\n\n<p>En scannant leur carte d\u2019embarquement, les passagers re\u00e7oivent un itin\u00e9raire sur mesure, optimisant leur trajet dans l\u2019\u00e9tablissement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddfa\ufe0f <strong>Cartes interactives 3D<\/strong><\/h3>\n\n\n\n<p>Les bornes tactiles affichent des plans interactifs et visuels de communication permettant de visualiser la cartographie int\u00e9rieure : terminaux, boutiques, restaurants, DAB, services et plus encore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u267f <strong>Accessibilit\u00e9 pour tous (PMR)<\/strong><\/h3>\n\n\n\n<p>L\u2019interface est con\u00e7ue pour garantir une orientation num\u00e9rique inclusive, notamment pour les personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR), conform\u00e9ment aux normes internationales d\u2019accessibilit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-576x1024.jpg\" alt=\"\" class=\"wp-image-21417\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2020\/01\/Houston-Airports-HOU-and-IAH-USA-Screenshot-1-2.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>\ud83c\udfa5 D\u00e9couvrez comment cela fonctionne dans cette vid\u00e9o :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La fa\u00e7on la plus simple et la plus rapide de voyager \u00e0 l&#039;a\u00e9roport de Houston (IAH)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/vm0x_iTB6zc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Une solution \u00e9volutive pour d\u2019autres a\u00e9roports<\/h3>\n\n\n\n<p>L\u2019exemple de  l\u2019a\u00e9roport George Bush ne constitue pas un cas isol\u00e9. Fort de ses r\u00e9sultats positifs, ce syst\u00e8me digital et interactif a \u00e9t\u00e9 d\u00e9ploy\u00e9 dans d\u2019autres a\u00e9roports majeurs, comme <strong><a href=\"https:\/\/www.flylax.com\/\">Los \u00c1ngeles (LAX)<\/a>, <a href=\"https:\/\/flymco.com\/\">Orlando (MCO)<\/a> et <a href=\"https:\/\/www.dfwairport.com\/\">Dallas-Fort Worth (DFW)<\/a><\/strong>. Cette adoption croissante confirme une tendance : les a\u00e9roports ont besoin de solutions d\u2019orientation num\u00e9rique efficaces, pens\u00e9es pour les besoins du voyageur moderne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi investir dans une solution d\u2019orientation digitale ?<\/h3>\n\n\n\n<p>\u2714\ufe0f R\u00e9duction de l\u2019affluence<br>\u2714\ufe0f Meilleure fluidit\u00e9 des flux passagers<br>\u2714\ufe0f Diminution des besoins en assistance physique<br>\u2714\ufe0f Am\u00e9lioration de la satisfaction et du confort des usagers<\/p>\n\n\n\n<p>Ainsi, l\u2019orientation int\u00e9rieure n\u2019est pas seulement une mise \u00e0 niveau technologique. C\u2019est un investissement strat\u00e9gique dans la qualit\u00e9 de service et la performance op\u00e9rationnelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00eat \u00e0 transformer l\u2019orientation dans votre a\u00e9roport comme l\u2019a\u00e9roport George Bush?<\/h3>\n\n\n\n<p>\ud83d\udce9 <a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez-nous<\/a> pour d\u00e9couvrir comment ViaDirect peut vous accompagner dans l\u2019installation d\u2019une exp\u00e9rience moderne, accessible et sans frustration pour tous vos visiteurs.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ViaDirect, en partenariat avec JCDecaux, a d\u00e9ploy\u00e9 16 bornes interactives d\u2019orientation \u00e0 l\u2019a\u00e9roport George Bush Intercontinental (IAH) de Houston, am\u00e9liorant l\u2019exp\u00e9rience passager gr\u00e2ce \u00e0 des informations de vol en temps r\u00e9el et une navigation personnalis\u00e9e. Con\u00e7ues pour r\u00e9pondre \u00e0 la complexit\u00e9 de l\u2019infrastructure a\u00e9roportuaire, ces bornes offrent aux voyageurs des itin\u00e9raires sur mesure, des plans interactifs et un acc\u00e8s facilit\u00e9 aux services essentiels.<\/p>\n","protected":false},"author":3,"featured_media":21890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,79,85],"tags":[319,136,312,316,318,315,133,314,317],"class_list":{"0":"post-20163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aeroports","8":"category-etude","9":"category-instal","10":"tag-aeroports","11":"tag-bornes-interactives","12":"tag-experience-passager","13":"tag-innovation-aeroportuaire","14":"tag-jc-decaux-2","15":"tag-navigation-aeroportuaire","16":"tag-satisfaction-client","17":"tag-usa-2","18":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This 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