{"id":21510,"date":"2025-03-12T17:24:34","date_gmt":"2025-03-12T17:24:34","guid":{"rendered":"https:\/\/viadirect.com\/?p=21510"},"modified":"2026-03-09T20:50:29","modified_gmt":"2026-03-09T20:50:29","slug":"parque-arboleda-orientation","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/parque-arboleda-orientation\/","title":{"rendered":"La transformation digitale de l\u2019orientation \u00e0 Parque Arboleda"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Innovation dans l&rsquo;Orientation Num\u00e9rique pour une Exp\u00e9rience de Shopping In\u00e9gal\u00e9e<\/strong><\/strong><\/h2>\n\n\n\n<p>Parque Arboleda, un centre commercial de renom \u00e0 Pereira, en Colombie, appartenant \u00e0 l&rsquo;entreprise chilienne Parque Arauco, a transform\u00e9 l&rsquo;exp\u00e9rience de shopping en int\u00e9grant des solutions innovantes d&rsquo;orientation num\u00e9rique. En effet, avec une superficie de plus de 41 000 m\u00e8tres carr\u00e9s, cette destination dynamique offre une large vari\u00e9t\u00e9 d&rsquo;options de shopping, de restauration et de divertissement, alliant \u00e0 la fois des marques locales et internationales.<strong><br><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/02\/image-2.gif\" alt=\"\" class=\"wp-image-21137\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>2022 : Le D\u00e9but d&rsquo;une Nouvelle \u00c8re d<\/strong><\/strong><\/strong><\/strong>&lsquo;<strong>Orientation<\/strong><\/h3>\n\n\n\n<p>Ainsi, en 2022, ViaDirect a lanc\u00e9 un projet passionnant au Parque Arboleda en installant cinq bornes P\u00e9likan avec plusieurs \u00e9crans, con\u00e7ues pour offrir une exp\u00e9rience interactive et accessible \u00e0 tous les visiteurs. En d\u00e9tail, chaque borne est compos\u00e9e de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un \u00e9cran de 75\u2019\u2019 \u00e0 l&rsquo;arri\u00e8re, utilis\u00e9 pour des affichages publicitaires. <\/li>\n\n\n\n<li>Un \u00e9cran de 43\u2019\u2019 \u00e0 l&rsquo;avant, affichant un contenu dynamique li\u00e9 au centre, y compris des \u00e9v\u00e9nements et des campagnes saisonni\u00e8res. <\/li>\n\n\n\n<li>Un \u00e9cran tactile de 43\u2019\u2019, inclin\u00e9 et accessible pour les personnes \u00e0 mobilit\u00e9 r\u00e9duite, \u00e9quip\u00e9 du logiciel d&rsquo;orientation num\u00e9rique de ViaDirect.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>2024 : L&rsquo;Introduction de <a href=\"https:\/\/viadirect.com\/fr\/#mobile\">ViaDirect Mobile<\/a><\/strong><\/strong><\/h3>\n\n\n\n<p>De plus, en 2024, pour am\u00e9liorer encore l&rsquo;exp\u00e9rience de shopping, Parque Arboleda a introduit <a href=\"https:\/\/viadirect.com\/fr\/#mobile\">la solution mobile de ViaDirect<\/a>. D\u00e9sormais, les visiteurs peuvent acc\u00e9der directement au plan num\u00e9rique du centre depuis leurs smartphones, sans avoir besoin de t\u00e9l\u00e9charger d&rsquo;application. Il leur suffit simplement de scanner un QR code pour acc\u00e9der pleinement au syst\u00e8me d&rsquo;orientation ViaDirect, avec la possibilit\u00e9 de suivre leur position en temps r\u00e9el gr\u00e2ce \u00e0 un point GPS bleu. En cons\u00e9quence, ce syst\u00e8me facilite grandement l&rsquo;orientation au sein du centre commercial, permettant aux visiteurs de localiser rapidement les boutiques et les points d&rsquo;int\u00e9r\u00eat, optimisant ainsi consid\u00e9rablement l&rsquo;exp\u00e9rience de shopping.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/02\/image-1.gif\" alt=\"\" class=\"wp-image-21134\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Explorez Avant d&rsquo;Arriver : Le Plan 3D sur le Site Web ParquePlus<\/strong><\/strong><\/h3>\n\n\n\n<p>En outre, pour planifier leur visite \u00e0 l&rsquo;avance, les clients peuvent explorer la disposition du centre via ParquePlus. Ce site int\u00e8gre le plan en 3D de ViaDirect, ce qui permet de gagner du temps et d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience de shopping dans son ensemble.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/02\/image.gif\" alt=\"\" class=\"wp-image-21131\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Solutions Compl\u00e8tes pour une Orientation sans Effort<\/strong><\/strong><\/h3>\n\n\n\n<p>En plus des bornes interactives et du plan mobile, les visiteurs du Parque Arboleda ont \u00e9galement acc\u00e8s \u00e0 ViaDirect Web. Ces solutions non seulement optimisent la navigation, mais am\u00e9liorent \u00e9galement l&rsquo;exp\u00e9rience de shopping et augmentent l&rsquo;efficacit\u00e9 op\u00e9rationnelle du centre commercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Transformez Votre Projet avec l&rsquo;Orientation Num\u00e9rique de ViaDirect<\/strong><\/strong><\/h3>\n\n\n\n<p>Si vous souhaitez am\u00e9liorer l&rsquo;exp\u00e9rience de vos visiteurs avec des solutions d&rsquo;orientation num\u00e9rique comme celles de Parque Arboleda, <a href=\"https:\/\/bit.ly\/ContactViaDirect\">n&rsquo;h\u00e9sitez pas \u00e0 contacter notre \u00e9quipe ViaDirect<\/a>. Nous serions heureux de discuter de la mani\u00e8re dont nous pouvons concr\u00e9tiser votre vision d&rsquo;une navigation fluide et efficace dans votre espace.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parque Arboleda am\u00e9liore l&rsquo;exp\u00e9rience shopping avec l&rsquo;orientation digitale et le plan mobile de ViaDirect.<\/p>\n","protected":false},"author":3,"featured_media":21857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79,85],"tags":[343,136,330,243,120,348,350,207,349,133,317,206],"class_list":{"0":"post-21510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"category-instal","10":"tag-accessibilite","11":"tag-bornes-interactives","12":"tag-centre-commercial-2","13":"tag-colombie","14":"tag-geolocalisation-interieur","15":"tag-innovation-numerique","16":"tag-navigation-fluide","17":"tag-orientation-digitale","18":"tag-parque-arboleda-3","19":"tag-satisfaction-client","20":"tag-viadirect-2","21":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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