{"id":21732,"date":"2025-03-25T09:59:41","date_gmt":"2025-03-25T09:59:41","guid":{"rendered":"https:\/\/viadirect.com\/?p=21732"},"modified":"2026-03-09T20:20:36","modified_gmt":"2026-03-09T20:20:36","slug":"viadirect-orientation-numerique-euralille","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/viadirect-orientation-numerique-euralille\/","title":{"rendered":"Une technologie qui guide les visiteurs \u00e0 Euralille"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">La continuit\u00e9 des d\u00e9ploiements chez Westfield<\/h3>\n\n\n\n<p>Le centre commercial <a href=\"https:\/\/www.westfield.com\/fr\/france\/euralille\">Euralille<\/a> compte parmi les plus grands de la r\u00e9gion Hauts-de-France. Situ\u00e9 en plein c\u0153ur de Lille, il b\u00e9n\u00e9ficie d\u2019un emplacement strat\u00e9gique \u00e0 proximit\u00e9 des gares Lille-Flandres et Lille-Europe. Gr\u00e2ce \u00e0 son offre vari\u00e9e de boutiques, restaurants et loisirs, il attire chaque ann\u00e9e des millions de visiteurs.<\/p>\n\n\n\n<p>Afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience client, le centre a choisi de moderniser son syst\u00e8me d\u2019orientation et d\u2019information. Pour cela, il s\u2019est appuy\u00e9 sur la solution d\u2019orientation digitale de <strong>ViaDirect<\/strong>. L\u2019objectif est clair : aider les visiteurs \u00e0 se rep\u00e9rer plus facilement et fluidifier leurs d\u00e9placements dans le centre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des kiosques interactifs pour mieux guider les visiteurs<\/h3>\n\n\n\n<p>Pour atteindre cet objectif, Euralille a install\u00e9 <strong>trois totems interactifs VDMapWall<\/strong>. Ces dispositifs sont connect\u00e9s \u00e0 l\u2019API du centre (interface de programmation d\u2019application). Ils diffusent ainsi des informations actualis\u00e9es en temps r\u00e9el.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces totems, les visiteurs peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consulter une <strong>carte interactive intuitive<\/strong> pour localiser rapidement les boutiques et les services.<\/li>\n\n\n\n<li>Obtenir un <strong>itin\u00e9raire intelligent<\/strong> pour rejoindre leur destination.<\/li>\n\n\n\n<li>D\u00e9couvrir les <strong>actualit\u00e9s, promotions et \u00e9v\u00e9nements<\/strong> du centre.<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, les visiteurs trouvent plus facilement les informations dont ils ont besoin.en facilitant la recherche de boutiques ou d\u2019itin\u00e9raires simultan\u00e9ment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-771x1024.jpg\" alt=\"Image of a VDMapWall ViaDirect totem, with URW software for visitor orientation\" class=\"wp-image-21736\" style=\"width:494px;height:auto\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-771x1024.jpg 771w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-226x300.jpg 226w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-768x1020.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-1157x1536.jpg 1157w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-1542x2048.jpg 1542w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/03\/VD-MapWall-Euralille-1-1-1-scaled.jpg 1928w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Le VDMapWall : un dispositif pens\u00e9 pour l\u2019orientation<\/h3>\n\n\n\n<p>Le <strong>VDMapWall<\/strong> se compose de deux \u00e9crans compl\u00e9mentaires.<br>Un grand \u00e9cran au format paysage affiche la carte interactive. En dessous, un \u00e9cran tactile de <strong>10 pouces<\/strong> permet aux visiteurs d\u2019effectuer leurs recherches.<\/p>\n\n\n\n<p>Les visiteurs peuvent rechercher une boutique ou un service directement sur l\u2019\u00e9cran tactile. Ensuite, l\u2019itin\u00e9raire s\u2019affiche clairement sur la grande carte. Ce double \u00e9cran facilite l\u2019orientation et permet de confirmer rapidement la direction \u00e0 suivre.<\/p>\n\n\n\n<p>Par cons\u00e9quent, la recherche de boutiques et le calcul d\u2019itin\u00e9raires deviennent simples et rapides.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un partenariat renforc\u00e9 avec URW<\/h3>\n\n\n\n<p>Le projet d\u2019Euralille s\u2019inscrit dans une collaboration plus large avec <strong>URW (Unibail-Rodamco-Westfield)<\/strong>. En effet, ViaDirect a d\u00e9j\u00e0 d\u00e9ploy\u00e9 plusieurs solutions dans les centres du groupe.<\/p>\n\n\n\n<p>Ces installations contribuent \u00e0 am\u00e9liorer l\u2019exp\u00e9rience des visiteurs gr\u00e2ce \u00e0 des outils digitaux innovants et interactifs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une exp\u00e9rience de visite plus fluide<\/h3>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019int\u00e9gration de ces totems num\u00e9riques, le syst\u00e8me d\u2019orientation indoor du centre a \u00e9t\u00e9 consid\u00e9rablement am\u00e9lior\u00e9. Les visiteurs peuvent d\u00e9sormais se rep\u00e9rer rapidement et se d\u00e9placer plus facilement dans les diff\u00e9rents espaces.<\/p>\n\n\n\n<p>R\u00e9sultat : l\u2019exp\u00e9rience de visite devient plus simple, plus fluide et plus agr\u00e9able pour tou<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Envie d\u2019am\u00e9liorer l\u2019exp\u00e9rience dans votre centre commercial ?<\/h3>\n\n\n\n<p>\u00cates-vous int\u00e9ress\u00e9 par l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience d&rsquo;achat dans votre <strong>centre commercial<\/strong> ? <a href=\"https:\/\/bit.ly\/ContactViaDirect\">Contactez-nous<\/a> pour d\u00e9couvrir comment <strong>ViaDirect<\/strong>, votre expert en <strong>solutions d&rsquo;orientation num\u00e9rique<\/strong>, peut vous aider \u00e0 cr\u00e9er des <strong>solutions mobiles<\/strong> et des <strong>cartes interactives<\/strong> innovantes, intuitives et accessibles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euralille modernise son orientation avec ViaDirect, installant 3 totems VDMapWall pour une navigation intuitive et des itin\u00e9raires intelligents.<\/p>\n","protected":false},"author":3,"featured_media":21733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79,85],"tags":[136,330,418,118,207,417,133,416,317],"class_list":{"0":"post-21732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"category-instal","10":"tag-bornes-interactives","11":"tag-centre-commercial-2","12":"tag-experience-client-2","13":"tag-france-3","14":"tag-orientation-digitale","15":"tag-orientation-indoor","16":"tag-satisfaction-client","17":"tag-urw-3","18":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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