{"id":21969,"date":"2025-04-09T09:59:10","date_gmt":"2025-04-09T09:59:10","guid":{"rendered":"https:\/\/viadirect.com\/?p=21969"},"modified":"2026-03-09T19:40:37","modified_gmt":"2026-03-09T19:40:37","slug":"les-3-fontaines-une-experience-client-amelioree-avec-viadirect-mobile","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/les-3-fontaines-une-experience-client-amelioree-avec-viadirect-mobile\/","title":{"rendered":"Une solution d\u2019orientation plus \u00e9cologique aux 3 Fontaines"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience client am\u00e9lior\u00e9e avec ViaDirect Mobile&nbsp;<\/h2>\n\n\n\n<p>Situ\u00e9 \u00e0 Cergy, proche de la gare de RER A Cergy-Pr\u00e9fecture, le <a href=\"https:\/\/www.3fontaines.com\/\">centre commercial Les 3 Fontaines<\/a> est une destination incontournable. Le centre s\u2019\u00e9tend sur 100 000 m\u00b2 et accueille 200 boutiques et restaurants. En 2024, il a attir\u00e9 plus de 12 millions de visiteurs.<\/p>\n\n\n\n<p>Afin d\u2019am\u00e9liorer encore l\u2019exp\u00e9rience des visiteurs, le centre a choisi d\u2019int\u00e9grer une solution de navigation mobile.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-1024x683.jpg\" alt=\"Visiteur scannant le code QR pour acc\u00e9der au plan mobile du centre commercial Les 3 Fontaines\" class=\"wp-image-21970\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/P1005546-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une approche plus \u00e9cologique gr\u00e2ce au plan mobile<\/strong>.<\/h3>\n\n\n\n<p>Les 3 Fontaines a obtenu la certification BREEAM en 2021. Cette reconnaissance confirme son engagement en faveur du d\u00e9veloppement durable.<br>Dans cette logique, le centre a d\u00e9cid\u00e9 de supprimer les guides de shopping en version papier. L\u2019objectif est simple : r\u00e9duire son impact environnemental tout en modernisant l\u2019exp\u00e9rience des visiteurs.<\/p>\n\n\n\n<p>Pour aller plus loin, Les 3 Fontaines a choisi d\u2019int\u00e9grer <a href=\"https:\/\/viadirect.com\/fr\/#mobile\">ViaDirect Mobile<\/a>. <\/p>\n\n\n\n<p>Le centre a donc install\u00e9 des QR codes dans diff\u00e9rents espaces. Les visiteurs peuvent ainsi acc\u00e9der directement au plan mobile. Cette solution compl\u00e8te les bornes d\u2019orientation d\u00e9j\u00e0 pr\u00e9sentes dans le centre.<\/p>\n\n\n\n<p>Par ailleurs, le plan inclut d\u00e9sormais les espaces ext\u00e9rieurs. Les visiteurs peuvent donc localiser facilement les boutiques autour du centre et rep\u00e9rer les options de transport \u00e0 proximit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Am\u00e9liorer l&rsquo;exp\u00e9rience des visiteurs avec le plan mobile<\/strong>.<\/h3>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/04\/visuals-Global-2-3.mp4\"><\/video><\/figure>\n\n\n\n<p>Aujourd\u2019hui, les visiteurs acc\u00e8dent au plan interactif directement depuis leur smartphone. Il leur suffit de scanner un QR code.<\/p>\n\n\n\n<p>Une fois connect\u00e9, l\u2019utilisateur peut consulter le plan du centre et choisir un itin\u00e9raire personnalis\u00e9. Les listes de magasins de A \u00e0 Z et les cat\u00e9gories facilitent la recherche d\u2019une boutique ou d\u2019un service.<\/p>\n\n\n\n<p>De plus, le plan mobile utilise l\u2019intelligence artificielle pour simplifier la recherche de produits. Les visiteurs peuvent ainsi trouver rapidement les magasins qui proposent les articles souhait\u00e9s.<\/p>\n\n\n\n<p>Enfin, les itin\u00e9raires prennent en compte les besoins des personnes \u00e0 mobilit\u00e9 r\u00e9duite. La navigation reste donc accessible et inclusive pour tous.<\/p>\n\n\n\n<p>Contactez-nous d\u00e8s maintenant pour une <strong>d\u00e9monstration <\/strong>de ViaDirect Mobile !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 3 Fontaines am\u00e9liore l&rsquo;exp\u00e9rience avec ViaDirect Mobile, offrant une carte interactive et \u00e9cologique avec une navigation personnalis\u00e9e&#8230;<\/p>\n","protected":false},"author":3,"featured_media":21943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[468,330,469,118,120,466,133,317],"class_list":{"0":"post-21969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-cartographie-interieure","10":"tag-centre-commercial-2","11":"tag-experience-visiteurs-2","12":"tag-france-3","13":"tag-geolocalisation-interieur","14":"tag-hammerson-2","15":"tag-satisfaction-client","16":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le plan mobile ViaDirect au centre commercial Les 3 Fontaines<\/title>\n<meta name=\"description\" content=\"Celui-ci leur permet d\u2019afficher le plan du centre et de choisir un itin\u00e9raire personnalis\u00e9. 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