{"id":21969,"date":"2026-07-30T16:26:01","date_gmt":"2026-07-30T16:26:01","guid":{"rendered":"https:\/\/viadirect.com\/?p=21969"},"modified":"2026-07-30T16:49:27","modified_gmt":"2026-07-30T16:49:27","slug":"les-3-fontaines-une-experience-client-amelioree-avec-viadirect-mobile","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/les-3-fontaines-une-experience-client-amelioree-avec-viadirect-mobile\/","title":{"rendered":"Les 3 Fontaines compl\u00e8te son \u00e9cosyst\u00e8me de guidage digital avec ViaDirect Mobile"},"content":{"rendered":"\n<p>Situ\u00e9 \u00e0 Cergy, <strong><a href=\"https:\/\/www.3fontaines.com\/\">Les 3 Fontaines<\/a><\/strong> est l&rsquo;un des principaux centres commerciaux de la r\u00e9gion. Avec une superficie de 100 000 m\u00b2, il accueille 200 boutiques et restaurants. En 2024, le centre a re\u00e7u 12 millions de visiteurs.<\/p>\n\n\n\n<p>Afin d&rsquo;am\u00e9liorer encore l&rsquo;exp\u00e9rience client, Les 3 Fontaines a compl\u00e9t\u00e9 son \u00e9cosyst\u00e8me de guidage digital avec <strong>ViaDirect Mobile<\/strong>. Cette nouvelle solution vient s&rsquo;ajouter aux bornes interactives et au plan interactif web d\u00e9j\u00e0 en place. Ensemble, elles offrent une exp\u00e9rience de navigation \u00e0 360\u00b0 sur tous les points de contact : sur site, en ligne et sur smartphone.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"25852\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-1024x683.jpg\" alt=\"\" class=\"wp-image-25852\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/CUSTOM_3-Fontaines_2017-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"25849\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-1024x683.jpg\" alt=\"\" class=\"wp-image-25849\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-1024x683.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-300x200.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-768x512.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-1536x1024.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-2048x1365.jpg 2048w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines_Map-Mobile_1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"25845\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-25845\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-1024x1024.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-300x300.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-150x150.jpg 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-768x768.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-140x140.jpg 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-500x500.jpg 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-350x350.jpg 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-1000x1000.jpg 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1-800x800.jpg 800w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/07\/3-Fontaines-Web-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trois solutions, un parcours fluide<\/h2>\n\n\n\n<p>Le guidage est plus efficace lorsqu&rsquo;il accompagne les visiteurs \u00e0 chaque \u00e9tape de leur parcours. Qu&rsquo;ils pr\u00e9parent leur visite depuis chez eux, consultent une borne interactive ou se d\u00e9placent dans le centre avec leur t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p>Aux Les 3 Fontaines, les trois solutions compl\u00e9mentaires de ViaDirect fonctionnent en parfaite synergie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les bornes interactives<\/strong> permettent de consulter l&rsquo;annuaire et de g\u00e9n\u00e9rer un itin\u00e9raire instantan\u00e9ment.<\/li>\n\n\n\n<li><strong>ViaDirect Web<\/strong>, int\u00e9gr\u00e9 directement au site internet du centre commercial, permet aux visiteurs d&rsquo;explorer le plan avant leur arriv\u00e9e.<\/li>\n\n\n\n<li><strong>ViaDirect Mobile<\/strong> met ce m\u00eame plan interactif \u00e0 disposition sur chaque smartphone. Il suffit de scanner un QR code. Aucun t\u00e9l\u00e9chargement d&rsquo;application n&rsquo;est n\u00e9cessaire.<\/li>\n<\/ul>\n\n\n\n<p>Les trois solutions reposent sur la m\u00eame cartographie et la m\u00eame base de donn\u00e9es. Toute mise \u00e0 jour, comme l&rsquo;ouverture d&rsquo;une nouvelle boutique, un changement d&rsquo;enseigne ou une modification du plan, est automatiquement r\u00e9percut\u00e9e sur tous les supports. Les visiteurs b\u00e9n\u00e9ficient ainsi d&rsquo;informations toujours coh\u00e9rentes, tandis que les \u00e9quipes du centre g\u00e8rent les contenus depuis une seule plateforme.receive consistent information, while the center&rsquo;s team manages content from a single source.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un centre commercial plus durable gr\u00e2ce au mobile<\/h2>\n\n\n\n<p>En 2021, Les 3 Fontaines a obtenu la certification <a href=\"https:\/\/breeam.com\/\">BREEAM certification<\/a> qui r\u00e9compense son engagement en faveur du d\u00e9veloppement durable.<\/p>\n\n\n\n<p>Dans cette d\u00e9marche, le centre commercial a supprim\u00e9 les guides papier. L&rsquo;arriv\u00e9e de ViaDirect Mobile a rendu cette transition possible. Des QR codes install\u00e9s sur la signal\u00e9tique et les totems donnent d\u00e9sormais acc\u00e8s directement au plan interactif. Cette solution num\u00e9rique garantit des informations toujours \u00e0 jour tout en supprimant les r\u00e9impressions papier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une cartographie qui s&rsquo;\u00e9tend au-del\u00e0 du centre commercial<\/h2>\n\n\n\n<p>Le d\u00e9ploiement de la solution mobile a \u00e9galement permis d&rsquo;enrichir la cartographie.<\/p>\n\n\n\n<p>Le plan inclut d\u00e9sormais les espaces ext\u00e9rieurs, les commerces situ\u00e9s \u00e0 proximit\u00e9 ainsi que les connexions avec les transports en commun. Les visiteurs peuvent ainsi s&rsquo;orienter aussi bien dans le centre commercial que dans son environnement imm\u00e9diat, pour une exp\u00e9rience plus fluide avant, pendant et apr\u00e8s leur visite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pens\u00e9 pour les visiteurs<\/h2>\n\n\n\n<p>Qu&rsquo;il soit consult\u00e9 sur une borne, un navigateur web ou un smartphone, le plan ViaDirect offre une exp\u00e9rience simple et intuitive.<\/p>\n\n\n\n<p>Les visiteurs peuvent visualiser l&rsquo;ensemble du centre et cr\u00e9er un itin\u00e9raire personnalis\u00e9 en quelques clics. L&rsquo;annuaire alphab\u00e9tique et la recherche par cat\u00e9gorie facilitent la localisation des boutiques et des services. La recherche de produits assist\u00e9e par l&rsquo;IA permet \u00e9galement de trouver un article pr\u00e9cis, m\u00eame sans conna\u00eetre l&rsquo;enseigne qui le propose.<\/p>\n\n\n\n<p>La plateforme propose aussi des itin\u00e9raires adapt\u00e9s aux personnes \u00e0 mobilit\u00e9 r\u00e9duite, afin de garantir une exp\u00e9rience inclusive pour tous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9cosyst\u00e8me de guidage digital complet<\/h2>\n\n\n\n<p>Avec les bornes interactives, le plan web et la solution mobile d\u00e9sormais d\u00e9ploy\u00e9s, Les 3 Fontaines rejoint les centres commerciaux \u00e9quip\u00e9s de l&rsquo;\u00e9cosyst\u00e8me complet de guidage digital ViaDirect.<\/p>\n\n\n\n<p>Ce projet d\u00e9montre que les meilleures exp\u00e9riences visiteurs reposent sur un \u00e9cosyst\u00e8me connect\u00e9 plut\u00f4t que sur un outil unique. Chaque point de contact partage les m\u00eames informations et assure un parcours coh\u00e9rent du d\u00e9but \u00e0 la fin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience de vos visiteurs ?<\/h2>\n\n\n\n<p>Que vous g\u00e9riez un centre commercial ou tout autre site accueillant du public, ViaDirect propose des solutions de guidage interactif adapt\u00e9es \u00e0 votre architecture et \u00e0 vos objectifs op\u00e9rationnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Contactez nos experts en wayfinding<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"http:\/\/www.viadirect.com\/fr\/contact\"><strong>Contac<\/strong>tez nos experts<strong> \u2197<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 3 Fontaines compl\u00e8te son \u00e9cosyst\u00e8me de guidage digital avec ViaDirect Mobile en r\u00e9unissant bornes, plan web et mobile dans une exp\u00e9rience de navigation \u00e0 360\u00b0.<\/p>\n","protected":false},"author":3,"featured_media":25827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[468,330,469,118,120,466,270,133,317,206],"class_list":{"0":"post-21969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-cartographie-interieure","10":"tag-centre-commercial-2","11":"tag-experience-visiteurs-2","12":"tag-france-3","13":"tag-geolocalisation-interieur","14":"tag-hammerson-2","15":"tag-map-mobile","16":"tag-satisfaction-client","17":"tag-viadirect-2","18":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le plan mobile ViaDirect au centre commercial Les 3 Fontaines<\/title>\n<meta name=\"description\" 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