{"id":22543,"date":"2025-06-06T15:48:38","date_gmt":"2025-06-06T15:48:38","guid":{"rendered":"https:\/\/viadirect.com\/?p=22543"},"modified":"2025-07-18T14:18:41","modified_gmt":"2025-07-18T14:18:41","slug":"aeroport-jose-maria-cordova-experience-digitale-passagers","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/aeroport-jose-maria-cordova-experience-digitale-passagers\/","title":{"rendered":"L\u2019a\u00e9roport international Jos\u00e9 Mar\u00eda C\u00f3rdova (MDE)"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.aeropuertorionegro.co\/\">L\u2019a\u00e9roport international Jos\u00e9 Mar\u00eda C\u00f3rdova<\/a>, qui dessert Medell\u00edn et se classe comme le deuxi\u00e8me plus fr\u00e9quent\u00e9 de Colombie, franchit une \u00e9tape majeure vers sa modernisation digitale. Pour mieux orienter les voyageurs et fluidifier leur circulation, l\u2019a\u00e9roport a collabor\u00e9 avec ViaDirect. Ensemble, ils ont mis en place une solution interactive de guidage. Avec plus de 13 millions de passagers chaque ann\u00e9e, le besoin \u00e9tait clair : aider les visiteurs \u00e0 rejoindre facilement leur destination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Un kiosque d\u2019orientation digitale pour une navigation fluide<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 ce besoin, l\u2019a\u00e9roport a install\u00e9 son tout premier <a href=\"https:\/\/viadirect.com\/fr\/#kiosk\">kiosque de guidage interactif<\/a>. Il est \u00e9quip\u00e9 du logiciel exclusif de ViaDirect. Plac\u00e9 dans le terminal principal, il offre des indications claires et personnalis\u00e9es. En quelques touches, les voyageurs peuvent localiser boutiques, portes d\u2019embarquement, restaurants, toilettes, et bien plus encore. Le parcours dans l\u2019a\u00e9roport devient ainsi plus simple et agr\u00e9able.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"823\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Imagen-de-WhatsApp-2025-06-05-a-las-09.42.22_6a297c0f-edited.jpg\" alt=\"\" class=\"wp-image-22522\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Imagen-de-WhatsApp-2025-06-05-a-las-09.42.22_6a297c0f-edited.jpg 617w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Imagen-de-WhatsApp-2025-06-05-a-las-09.42.22_6a297c0f-edited-225x300.jpg 225w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<p>Le kiosque inclut aussi un espace d\u00e9di\u00e9 \u00e0 la publicit\u00e9 digitale. L\u2019a\u00e9roport peut ainsi promouvoir ses campagnes, ses services ou ses offres sans nuire \u00e0 l\u2019exp\u00e9rience utilisateur.<\/p>\n\n\n\n<p>Dans le cadre de sa strat\u00e9gie de communication, l\u2019a\u00e9roport a \u00e9galement produit une <a href=\"https:\/\/www.instagram.com\/p\/DGgY4P-RSvv\/\">vid\u00e9o promotionnelle officielle<\/a> afin de pr\u00e9senter les avantages de cette nouvelle solution. La vid\u00e9o met en lumi\u00e8re les b\u00e9n\u00e9fices apport\u00e9s aussi bien en termes d\u2019efficacit\u00e9 op\u00e9rationnelle que d\u2019exp\u00e9rience passager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caract\u00e9ristiques principales du kiosque digital ViaDirect \u00e0 l\u2019a\u00e9roport Jos\u00e9 Mar\u00eda C\u00f3rdova<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design 100 % personnalis\u00e9<\/strong> : De la disposition des menus \u00e0 la forme des boutons en passant par la palette de couleurs, le logiciel a \u00e9t\u00e9 con\u00e7u sur mesure pour refl\u00e9ter l\u2019identit\u00e9 visuelle de l\u2019a\u00e9roport.<\/li>\n\n\n\n<li><strong>Cartes interactives 3D<\/strong> : Navigation pr\u00e9cise dans le terminal gr\u00e2ce \u00e0 des cartes ergonomiques et esth\u00e9tiques.<\/li>\n\n\n\n<li><strong>Espace de communication publicitaire<\/strong> : Zone d\u00e9di\u00e9e aux messages institutionnels ou campagnes promotionnelles d\u00e8s l\u2019\u00e9cran d\u2019accueil.<\/li>\n\n\n\n<li><strong>Orientation intuitive vers les points d\u2019int\u00e9r\u00eat<\/strong> : Toilettes, portes, boutiques et services accessibles en quelques clics.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"600\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Aeropuerto-de-Medellin.gif\" alt=\"\" class=\"wp-image-22525\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>L\u2019avenir du guidage digital \u00e0 l\u2019a\u00e9roport Jos\u00e9 Mar\u00eda C\u00f3rdova<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Actuellement, l\u2019a\u00e9roport dispose d\u2019un seul kiosque, mais pr\u00e9voit d\u2019\u00e9tendre le syst\u00e8me avec l\u2019installation de plusieurs unit\u00e9s \u00e0 travers le terminal. Cette expansion permettra \u00e0 un plus grand nombre de passagers de b\u00e9n\u00e9ficier de cette solution digitale et d\u2019am\u00e9liorer encore davantage leur exp\u00e9rience de voyage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Vous souhaitez transformer l\u2019orientation dans votre a\u00e9roport ?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Que vous cherchiez \u00e0 optimiser le flux de passagers, \u00e0 mieux communiquer vos services ou \u00e0 am\u00e9liorer l\u2019exp\u00e9rience digitale globale, ViaDirect propose la solution id\u00e9ale.<br><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez-nous<\/a> pour en savoir plus.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019a\u00e9roport international Jos\u00e9 Mar\u00eda C\u00f3rdova, qui dessert Medell\u00edn et se classe comme le deuxi\u00e8me plus fr\u00e9quent\u00e9 de Colombie, franchit une&#8230;<\/p>\n","protected":false},"author":3,"featured_media":22535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,79],"tags":[319,136,243,120,316,501,315,207,448,230,226,317],"class_list":{"0":"post-22543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aeroports","8":"category-etude","9":"tag-aeroports","10":"tag-bornes-interactives","11":"tag-colombie","12":"tag-geolocalisation-interieur","13":"tag-innovation-aeroportuaire","14":"tag-medellin-3","15":"tag-navigation-aeroportuaire","16":"tag-orientation-digitale","17":"tag-satisfaction-des-passagers","18":"tag-solutions-technologiques-pour-aeroports","19":"tag-systeme-de-navigation-aeroportuaire","20":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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