{"id":22586,"date":"2025-04-21T21:59:10","date_gmt":"2025-04-21T21:59:10","guid":{"rendered":"https:\/\/viadirect.com\/?p=22586"},"modified":"2026-03-09T19:37:55","modified_gmt":"2026-03-09T19:37:55","slug":"hammerson-bornes-orientation-digitale-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/hammerson-bornes-orientation-digitale-viadirect\/","title":{"rendered":"Une technologie qui guide les visiteurs dans les centres commerciaux Hammerson"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Collaborer pour am\u00e9liorer l\u2019exp\u00e9rience en centre commercial<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.hammerson.com\/\">Hammerson<\/a>, l\u2019un des principaux groupes immobiliers commerciaux, s\u2019est associ\u00e9 \u00e0 ViaDirect pour enrichir l\u2019exp\u00e9rience d\u2019achat dans ses centres. Ensemble, ils ont mis en place des solutions innovantes de guidage digital afin de faciliter la navigation et l\u2019exploration de ces destinations commerciales dynamiques.<br>Les bornes d\u2019orientation \u00e9l\u00e9gantes et intuitives de ViaDirect sont strat\u00e9giquement install\u00e9es dans plusieurs centres Hammerson, notamment Terrasses du Port, 3 Fontaines, O\u2019Parinor et Italie Deux.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXcqmAyWhplomowQXROl95lRpxmyi-X6kLV-PlLzPm7UxI11MGn5dSxhtAg17Id5nK-orM0hDhf2O0cvoMnZJ3ocR8z8DyjfNRTJ3hnnqKBdi1SHJPoxihoTiEo0DcHjG7drLDi17Q.gif\" alt=\"\" class=\"wp-image-22261\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un plan interactive int\u00e9gr\u00e9e aux sites web<\/strong><\/h3>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019int\u00e9gration de la <a href=\"https:\/\/viadirect.com\/fr\/#web\">solution web de ViaDirect<\/a>, Hammerson permet \u00e9galement aux visiteurs de planifier leur venue en amont, depuis chez eux. Int\u00e9gr\u00e9e directement sur le site du centre, la carte interactive permet de d\u00e9couvrir l\u2019offre commerciale disponible, de localiser les boutiques, et m\u00eame de tracer des itin\u00e9raires accessibles aux personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR).<\/p>\n\n\n\n<p>Cette int\u00e9gration web de la carte interactive pr\u00e9sente de nombreux avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enrichissement du contenu du site web<\/li>\n\n\n\n<li>Promotion de l\u2019offre commerciale et des services<\/li>\n\n\n\n<li>Anticipation du parcours dans le centre commercial<\/li>\n\n\n\n<li>Identification des points d\u2019acc\u00e8s accessibles pour les PMR<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"727\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4.png\" alt=\"\" class=\"wp-image-22258\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4.png 1600w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-300x136.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-1024x465.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-768x349.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2023\/08\/AD_4nXdero8YJCOYAcEGJWZJ11sIO_gYlyPgHaUhoUKJ5lueV4MykjUU4nVNS8Dxe_j68EgQ5sQV3nXayl7zJeXytDfbgHmfYzCQMHRn9b5nyF_nJ60piRlYZxOnrWWdf3Hx2Z_E1kM4-1536x698.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces outils digitaux, Hammerson a significativement am\u00e9lior\u00e9 l\u2019exp\u00e9rience client, en augmentant l&rsquo;affluence et la satisfaction des visiteurs.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez ViaDirect<\/a> d\u00e8s aujourd\u2019hui<\/strong> pour en savoir plus sur nos solutions innovantes d\u2019orientation digitale et d\u00e9couvrir comment elles peuvent am\u00e9liorer l&rsquo;exp\u00e9rience de vos visiteurs dans votre structure.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collaborer pour am\u00e9liorer l\u2019exp\u00e9rience en centre commercial Hammerson, l\u2019un des principaux groupes immobiliers commerciaux, s\u2019est associ\u00e9 \u00e0 ViaDirect pour enrichir&#8230;<\/p>\n","protected":false},"author":3,"featured_media":22255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,120,503,341,207,317],"class_list":{"0":"post-22586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-centre-commercial-2","11":"tag-geolocalisation-interieur","12":"tag-iframe","13":"tag-navigation-facile","14":"tag-orientation-digitale","15":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with 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