{"id":22803,"date":"2025-06-25T20:37:19","date_gmt":"2025-06-25T20:37:19","guid":{"rendered":"https:\/\/viadirect.com\/?p=22803"},"modified":"2026-03-09T19:22:59","modified_gmt":"2026-03-09T19:22:59","slug":"orientation-digitale-centro-mayor-bogota","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-digitale-centro-mayor-bogota\/","title":{"rendered":"Centro Mayor mise sur l\u2019orientation digitale pour am\u00e9liorer la navigation"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/centromayor.com.co\/\">Centro Mayor Shopping Mall<\/a><\/strong>, situ\u00e9 \u00e0 Bogot\u00e1 en Colombie, est l\u2019un des plus grands centres commerciaux d\u2019Am\u00e9rique latine. Afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience des visiteurs et de r\u00e9duire la confusion, le centre a fait appel \u00e0 ViaDirect, leader mondial des solutions d\u2019orientation digitales et interactives.<\/p>\n\n\n\n<p>Objectif : moderniser l\u2019acc\u00e8s \u00e0 l\u2019information et l\u2019orientation au sein du centre<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une solution d\u2019orientation digitale con\u00e7ue pour plus de 25 millions de visiteurs par an<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p>Suite \u00e0 une enqu\u00eate r\u00e9alis\u00e9e aupr\u00e8s de ses visiteurs, Centro Mayor a identifi\u00e9 un probl\u00e8me majeur. En effet, de nombreuses personnes se perdaient ou avaient des difficult\u00e9s \u00e0 trouver des boutiques, des services ou des promotions.<\/p>\n\n\n\n<p>Pour rem\u00e9dier \u00e0 cette situation, le centre a recherch\u00e9 une solution fiable. Son objectif \u00e9tait clair : offrir une exp\u00e9rience de visite plus fluide et sans frustration.<\/p>\n\n\n\n<p>Centro Mayor a donc choisi ViaDirect, expert des solutions d\u2019orientation digitale.<\/p>\n\n\n\n<p>Ainsi, pour r\u00e9pondre aux besoins de plus de 25 millions de visiteurs chaque ann\u00e9e, le centre a d\u00e9ploy\u00e9 plusieurs solutions ViaDirect :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 bornes d\u2019orientation interactives <strong>Gazelle<\/strong>, install\u00e9es \u00e0 des emplacements strat\u00e9giques<\/li>\n\n\n\n<li>Le <strong>plan mobile ViaDirect<\/strong>, accessible via un QR code, sans t\u00e9l\u00e9chargement d\u2019application<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22881\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-576x1024.jpg\" alt=\"\" class=\"wp-image-22881\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1340-1-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22896\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-576x1024.jpg\" alt=\"\" class=\"wp-image-22896\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1342-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"22887\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-576x1024.jpg\" alt=\"\" class=\"wp-image-22887\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/IMG_1344-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces outils, les visiteurs peuvent facilement s\u2019orienter \u00e0 l\u2019int\u00e9rieur du centre. De plus, ils acc\u00e8dent \u00e0 des itin\u00e9raires g\u00e9olocalis\u00e9s et \u00e0 des informations mises \u00e0 jour en temps r\u00e9el. Cela inclut les \u00e9v\u00e9nements, les promotions ou encore les services essentiels comme les distributeurs automatiques et les restaurants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Plan mobile : naviguez depuis votre smartphone<\/strong><\/h2>\n\n\n\n<p>Conscient de l\u2019essor de l\u2019usage du <strong>smartphone<\/strong> en Colombie, Centro Mayor a int\u00e9gr\u00e9 <a href=\"https:\/\/viadirect.com\/fr\/#mobile\">ViaDirect <strong>Mobile<\/strong><\/a>.<\/p>\n\n\n\n<p>Les visiteurs scannent simplement un <strong>QR code<\/strong> dispos\u00e9 dans le centre pour acc\u00e9der au <strong>plan interactif<\/strong>, rechercher une destination et s\u2019orienter de fa\u00e7on autonome \u2014 <strong>sans carte papier<\/strong>, ni assistance humaine.<\/p>\n\n\n\n<p><strong>Par ailleurs<\/strong>, cette solution mobile propose une interface enti\u00e8rement personnalis\u00e9e aux <strong>couleurs du centre<\/strong>, ce qui renforce l\u2019identit\u00e9 visuelle tout en rendant l\u2019orientation plus rapide et intuitive.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/06\/Centro-Mayor-Video.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9sultats : plus d\u2019accessibilit\u00e9, une orientation plus rapide<\/strong><\/h2>\n\n\n\n<p>Gr\u00e2ce au <strong>logiciel d\u2019orientation avanc\u00e9<\/strong> de ViaDirect, Centro Mayor observe des am\u00e9liorations concr\u00e8tes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une <strong>orientation en temps r\u00e9el<\/strong> dans les boutiques, services et \u00e9quipements<\/li>\n\n\n\n<li>Une plus grande <strong>autonomie<\/strong> et satisfaction des visiteurs, notamment des <strong>personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/strong><\/li>\n\n\n\n<li>Une meilleure <strong>efficacit\u00e9 op\u00e9rationnelle<\/strong> et des temps de r\u00e9ponse optimis\u00e9s du <strong>service client<\/strong><\/li>\n\n\n\n<li>Une r\u00e9duction notable de la <strong>confusion<\/strong> et des <strong>zones de congestion<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>En somme<\/strong>, le centre b\u00e9n\u00e9ficie d\u00e9sormais d\u2019un <strong>syst\u00e8me d\u2019orientation digital moderne et intuitif<\/strong> qui am\u00e9liore sensiblement le <strong>parcours visiteur<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comme Centro Mayor, souhaitez-vous am\u00e9liorer le parcours de vos visiteurs ?<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/viadirect.com\/fr\/etude-de-cas\/\">Ils nous font confiance<\/a><\/strong> : ViaDirect accompagne des <strong>projets internationaux<\/strong> dans les centres commerciaux, les a\u00e9roports, les h\u00f4pitaux et autres grands \u00e9tablissements.<\/p>\n\n\n\n<p>Que vous ayez besoin de <strong>bornes interactives<\/strong>, d\u2019un <strong>plan mobile<\/strong>, ou d\u2019un <strong>logiciel d\u2019orientation complet<\/strong>, nous vous proposons un accompagnement sur mesure : <strong>conseil<\/strong>, <strong>installation<\/strong> et <strong>maintenance<\/strong>.<\/p>\n\n\n\n<p><strong>Am\u00e9liorons ensemble l\u2019exp\u00e9rience de vos visiteurs.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les visiteurs disposent d\u2019outils modernes et efficaces pour localiser les boutiques et les services au sein du centre commercial&#8230;<\/p>\n","protected":false},"author":3,"featured_media":22923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,85],"tags":[343,136,243,120,207,133,317,206],"class_list":{"0":"post-22803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-instal","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-colombie","12":"tag-geolocalisation-interieur","13":"tag-orientation-digitale","14":"tag-satisfaction-client","15":"tag-viadirect-2","16":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orientation digitale au Centre Commercial Centro Mayor<\/title>\n<meta name=\"description\" content=\"Centro Mayor a choisi des bornes d\u2019orientation 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