{"id":23043,"date":"2025-07-08T10:07:44","date_gmt":"2025-07-08T10:07:44","guid":{"rendered":"https:\/\/viadirect.com\/?p=23043"},"modified":"2025-07-16T15:43:25","modified_gmt":"2025-07-16T15:43:25","slug":"centre-mayol-plan-mobile-guidage-accessibilite","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/centre-mayol-plan-mobile-guidage-accessibilite\/","title":{"rendered":"Accessibilit\u00e9 optimis\u00e9e au Centre Commercial Mayol"},"content":{"rendered":"\n<p>Implant\u00e9 en centre-ville \u00e0 Toulon, \u00e0 proximit\u00e9 du stade Mayol de rugby, du Palais Neptune et du cours Lafayette, le centre commercial <strong><a href=\"https:\/\/centremayol.com\/\">Centre Mayol<\/a><\/strong> accueille chaque ann\u00e9e <strong>plus de 9,5 millions de visiteurs<\/strong>.<\/p>\n\n\n\n<p><strong>Dans le but de r\u00e9pondre aux besoins croissants en mati\u00e8re d\u2019orientation et d\u2019accessibilit\u00e9<\/strong>, le centre \u2014 membre du <strong>groupe Kl\u00e9pierre<\/strong> \u2014 a choisi de d\u00e9ployer une <strong>solution de guidage mobile<\/strong> d\u00e9velopp\u00e9e par <a href=\"http:\/\/www.viadirect.com\">ViaDirect<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un plan interactif accessible \u00e0 tous, y compris aux personnes \u00e0 mobilit\u00e9 r\u00e9duite<\/h2>\n\n\n\n<p><strong>Suite au succ\u00e8s<\/strong> du d\u00e9ploiement au centre commercial<strong> Grand Littoral<\/strong> et dans plusieurs autres sites du groupe Kl\u00e9pierre, le <strong>Centre Mayol<\/strong> propose d\u00e9sormais un <strong><a href=\"https:\/\/viadirect.com\/#mobile\">plan mobile <\/a>moderne et intuitif<\/strong>.<br><strong>Gr\u00e2ce \u00e0 cette solution<\/strong>, les visiteurs peuvent, en scannant un simple <strong>QR code<\/strong>, acc\u00e9der \u00e0 la plateforme interactive directement depuis leur smartphone.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/07\/Images-Articles-2.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Concr\u00e8tement<\/strong>, ce plan leur permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivre un <strong>itin\u00e9raire personnalis\u00e9<\/strong> vers leur destination<\/li>\n\n\n\n<li>Rechercher facilement parmi les <strong>104 boutiques<\/strong> et <strong>11 restaurants<\/strong> du centre<\/li>\n\n\n\n<li>Filtrer les r\u00e9sultats par <strong>cat\u00e9gorie<\/strong> ou <strong>ordre alphab\u00e9tique<\/strong><\/li>\n\n\n\n<li>Suivre des <strong>instructions pas \u00e0 pas<\/strong> gr\u00e2ce \u00e0 la <strong>g\u00e9olocalisation<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>De plus<\/strong>, le plan est enti\u00e8rement adapt\u00e9 aux <strong>personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/strong>.<br><strong>En activant le mode d\u2019accessibilit\u00e9 d\u00e9di\u00e9<\/strong>, ces visiteurs peuvent b\u00e9n\u00e9ficier d\u2019un <strong>itin\u00e9raire court<\/strong>, sans obstacles, et <strong>incluant l\u2019usage de l\u2019ascenseur<\/strong>.<br><strong>Ainsi<\/strong>, la circulation \u00e0 travers les <strong>46 000 m\u00b2<\/strong> du centre est \u00e0 la fois <strong>fluide, confortable et inclusive<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/07\/Centre-Mayol-PMR-1024x858.png\" alt=\"\" class=\"wp-image-23109\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/07\/Centre-Mayol-PMR-1024x858.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/07\/Centre-Mayol-PMR-300x251.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/07\/Centre-Mayol-PMR-768x644.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/07\/Centre-Mayol-PMR.png 1410w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Une solution d\u00e9j\u00e0 adopt\u00e9e dans plusieurs centres Kl\u00e9pierre en Europe<\/h2>\n\n\n\n<p>Aujourd\u2019hui, la solution de guidage mobile est d\u00e9j\u00e0 d\u00e9ploy\u00e9e dans <strong>plusieurs centres commerciaux du groupe Kl\u00e9pierre<\/strong>, situ\u00e9s dans<strong> la France et l\u2019Espagne<\/strong>.<br>Un d\u00e9ploiement \u00e0 grande \u00e9chelle qui t\u00e9moigne de l\u2019engagement de Kl\u00e9pierre en faveur d\u2019une <strong>exp\u00e9rience visiteur toujours plus innovante et accessible<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00eat \u00e0 moderniser l\u2019orientation dans votre centre commercial ?<\/h3>\n\n\n\n<p>Les solutions d\u2019orientation digitale d\u00e9velopp\u00e9es par ViaDirect offrent des outils <strong>mobiles, accessibles et personnalisables<\/strong> pour am\u00e9liorer l\u2019accueil, augmenter la visibilit\u00e9 des enseignes et renforcer la satisfaction des visiteurs.<\/p>\n\n\n\n<p>\u27a1\ufe0f <strong>Contactez notre \u00e9quipe<\/strong> pour d\u00e9couvrir comment nous pouvons accompagner la transformation digitale de votre centre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Centre Mayol \u00e0 Toulon a mis en place un plan de guidage mobile afin d\u2019am\u00e9liorer l\u2019orientation et l\u2019accessibilit\u00e9 des visiteurs.<br \/>\nLa solution propose des itin\u00e9raires personnalis\u00e9s, un guidage pas \u00e0 pas et des parcours accessibles \u2014 dans le cadre d\u2019un d\u00e9ploiement plus large au sein de 17 centres commerciaux Kl\u00e9pierre en Europe.<\/p>\n","protected":false},"author":3,"featured_media":22997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,330,507,509,510,317],"class_list":{"0":"post-23043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-centre-commercial-2","11":"tag-centre-mayol","12":"tag-innovation-2","13":"tag-solution-moderne","14":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Centre Mayor facilite l\u2019orientation des visiteurs ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le Centre Mayol \u00e0 Toulon am\u00e9liore l\u2019accessibilit\u00e9 et l\u2019exp\u00e9rience des visiteurs 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