{"id":23290,"date":"2025-08-29T17:35:47","date_gmt":"2025-08-29T17:35:47","guid":{"rendered":"https:\/\/viadirect.com\/?p=23290"},"modified":"2025-08-29T18:07:37","modified_gmt":"2025-08-29T18:07:37","slug":"viadirect-orientation-digitale-equateur-el-recreo","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/viadirect-orientation-digitale-equateur-el-recreo\/","title":{"rendered":"ViaDirect arrive en \u00c9quateur avec sa premi\u00e8re installation au centre commercial El Recreo"},"content":{"rendered":"\n<p>Nous sommes fiers d\u2019annoncer la premi\u00e8re installation de ViaDirect en \u00c9quateur. Elle est situ\u00e9e au <strong><a href=\"https:\/\/ccelrecreo.com\/\">centre commercial El Recreo<\/a><\/strong>, l\u2019un des \u00e9tablissements les plus embl\u00e9matiques de Quito, dans la province de Pichincha. Avec ses <strong>5 niveaux<\/strong> et plus de <strong>500 boutiques<\/strong>, ce centre est un v\u00e9ritable lieu de rencontre pour des milliers de visiteurs chaque jour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le d\u00e9fi : l\u2019orientation indoor dans un centre commercial de grande envergure<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-1024x723.jpg\" alt=\"\" class=\"wp-image-23269\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-1024x723.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-300x212.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-768x543.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-1536x1085.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/PLANTA-BAJA-ETAPAS-1-Y-2_page-0001-2048x1447.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El Recreo dispose de plusieurs \u00e9tages, de centaines de boutiques et d\u2019une large offre de restaurants et de divertissements. Dans un tel environnement, <strong>s\u2019orienter<\/strong> et trouver un service pr\u00e9cis pouvait rapidement devenir un d\u00e9fi. Cela impactait non seulement l\u2019<strong>exp\u00e9rience shopping<\/strong> des visiteurs, mais aussi la relation entre les marques et leurs clients. De plus, les <strong>plans papier<\/strong> traditionnels ne suffisaient plus \u00e0 r\u00e9pondre aux besoins d\u2019un espace aussi dynamique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La solution : int\u00e9gration Web et Mobile avec ViaDirect<\/strong><\/h2>\n\n\n\n<p>Pour optimiser l\u2019<strong>orientation indoor<\/strong> et renforcer la visibilit\u00e9 des marques, nous avons d\u00e9ploy\u00e9 un \u00e9cosyst\u00e8me complet de <strong>solutions digitales et interactives<\/strong>, comprenant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>plan 3D interactif<\/strong> couvrant les 5 niveaux du centre commercial<\/li>\n\n\n\n<li>Des informations sur les \u00e9v\u00e9nements, promotions, horaires et offres shopping<\/li>\n\n\n\n<li>L\u2019envoi imm\u00e9diat des <strong>itin\u00e9raires<\/strong> par SMS directement sur le <strong>portable<\/strong> du visiteur<\/li>\n\n\n\n<li>Une <strong>interface \u00e0 vos couleurs<\/strong>, multilingue en espagnol et en anglais<\/li>\n\n\n\n<li>Des versions disponibles sur le web et sur <strong>ViaDirect Mobile<\/strong>, offrant un <strong>plan mobile<\/strong> accessible sur tout appareil<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-1024x1024.jpg\" alt=\"\" class=\"wp-image-23272\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-1024x1024.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-300x300.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-150x150.jpg 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-768x768.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-140x140.jpg 140w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-500x500.jpg 500w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-350x350.jpg 350w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-1000x1000.jpg 1000w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil-800x800.jpg 800w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/recreo-movil.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un projet collaboratif<\/strong><\/h2>\n\n\n\n<p>Ce projet a vu le jour gr\u00e2ce \u00e0 la coop\u00e9ration entre les d\u00e9partements de direction, marketing et IT d\u2019El Recreo, en partenariat avec l\u2019\u00e9quipe ViaDirect. Ensemble, nous avons con\u00e7u une <strong>solution d\u2019orientation digitale<\/strong> innovante qui am\u00e9liore chaque jour le <strong>parcours visiteurs<\/strong> et valorise l\u2019<strong>offre shopping<\/strong> et les boutiques du centre.<\/p>\n\n\n\n<p>Dans le cadre de la strat\u00e9gie, ViaDirect a aussi accompagn\u00e9 El Recreo dans la <strong>planification et l\u2019implantation de QR Codes<\/strong>. Plac\u00e9s \u00e0 travers le centre commercial, ils permettent aux <strong>usagers<\/strong> d\u2019acc\u00e9der instantan\u00e9ment \u00e0 la plateforme d\u2019<strong>orientation num\u00e9rique<\/strong> depuis leur <strong>portable<\/strong>. Les visiteurs profitent ainsi des <strong>plans interactifs<\/strong>, de la <strong>solution mobile<\/strong> et des <strong>itin\u00e9raires g\u00e9olocalis\u00e9s<\/strong> en toute simplicit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"427\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637.png\" alt=\"\" class=\"wp-image-23281\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637.png 1010w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637-300x127.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/08\/Captura-de-pantalla-2025-08-29-122637-768x325.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avantages pour les visiteurs et les marques<\/strong><\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 ce <strong>logiciel d\u2019orientation<\/strong>, El Recreo propose d\u00e9sormais une exp\u00e9rience de navigation <strong>moderne, intuitive et accessible<\/strong>. La solution prend en charge la <strong>g\u00e9olocalisation int\u00e9rieure<\/strong>, garantit l\u2019<strong>accessibilit\u00e9 aux personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/strong>, et permet aux visiteurs de s\u2019orienter facilement, <strong>sans g\u00e9n\u00e9rer de frustration<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49 Avec ViaDirect, la mani\u00e8re dont les visiteurs <strong>s\u2019orientent<\/strong>, d\u00e9couvrent et profitent des centres commerciaux \u00e9volue pour toujours. Si vous souhaitez offrir \u00e0 vos visiteurs une <strong>solution d\u2019orientation digitale<\/strong> comme celle-ci, <a href=\"https:\/\/viadirect.com\/fr\/contact\/\">contactez-nous<\/a>.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Recreo, avec plus de 500 boutiques et 5 niveaux, devient le premier centre commercial d\u2019\u00c9quateur \u00e0 mettre en place la solution d\u2019orientation digitale de ViaDirect, am\u00e9liorant ainsi l\u2019exp\u00e9rience de milliers de visiteurs chaque jour.<\/p>\n","protected":false},"author":3,"featured_media":23296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,120,207,133,230,317],"class_list":{"0":"post-23290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-geolocalisation-interieur","12":"tag-orientation-digitale","13":"tag-satisfaction-client","14":"tag-solutions-technologiques-pour-aeroports","15":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orientation digitale chez Centre commercial El Recreo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l\u2019exp\u00e9rience est transform\u00e9e au 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