{"id":23348,"date":"2025-09-01T19:40:03","date_gmt":"2025-09-01T19:40:03","guid":{"rendered":"https:\/\/viadirect.com\/?p=23348"},"modified":"2025-09-01T19:57:53","modified_gmt":"2025-09-01T19:57:53","slug":"paseo-san-pedro-orientation-digitale-viadirect","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/paseo-san-pedro-orientation-digitale-viadirect\/","title":{"rendered":"La technologie qui guide : Paseo San Pedro"},"content":{"rendered":"\n<p>Situ\u00e9 \u00e0 Monterrey, <strong><a href=\"https:\/\/paseosanpedro.com\/\">Paseo San Pedro<\/a><\/strong> se distingue par sa large offre commerciale et gastronomique. Afin d\u2019enrichir l\u2019exp\u00e9rience des visiteurs et de dynamiser la circulation, le centre commercial a fait confiance \u00e0 <strong>ViaDirect<\/strong> pour mettre en place un projet complet d\u2019<strong>orientation digitale<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019objectif : connecter les visiteurs \u00e0 l\u2019ensemble du centre commercial<\/strong><\/h2>\n\n\n\n<p>Auparavant, la majorit\u00e9 des visiteurs restaient concentr\u00e9s autour des entr\u00e9es principales, ce qui limitait le flux vers les zones centrales. <strong>C\u2019est pourquoi<\/strong>, Paseo San Pedro et <strong>El Palacio de Hierro<\/strong>, l\u2019un de ses magasins phares, ont lanc\u00e9 un projet innovant permettant aux visiteurs de d\u00e9couvrir l\u2019offre compl\u00e8te et de se d\u00e9placer plus facilement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une solution digitale pour am\u00e9liorer la circulation \u00e0 Paseo San Pedro<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" data-id=\"23304\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-1024x663.jpg\" alt=\"\" class=\"wp-image-23304\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-1024x663.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-300x194.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-768x497.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-1536x994.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0001-2048x1325.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kiosco ViaDirect Gazelle<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" data-id=\"23307\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-1024x663.jpg\" alt=\"\" class=\"wp-image-23307\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-1024x663.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-300x194.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-768x497.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-1536x994.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/ilovepdf_merged_page-0005-2048x1325.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kiosco ViaDirect L\u00e9murien<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Le projet a inclus une strat\u00e9gie combinant bornes interactives et contenus. <strong>Ainsi<\/strong>, ont \u00e9t\u00e9 install\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>6 <\/strong><a href=\"https:\/\/viadirect.com\/fr\/#kiosk\"><strong>bornes interactives<\/strong> <\/a>: 3 \u00e9quip\u00e9es du logiciel ViaDirect, mod\u00e8le <em>Gazelle<\/em>, d\u00e9di\u00e9es \u00e0 l\u2019orientation, et 3 bornes <em>L\u00e9murien<\/em> avec licence M4D pour la publicit\u00e9<\/li>\n\n\n\n<li><strong>Implantation strat\u00e9gique<\/strong> aux entr\u00e9es, dans la zone centrale et dans les parkings<\/li>\n\n\n\n<li><strong>Contenus dynamiques en temps r\u00e9el<\/strong> : plans, annuaires des boutiques, promotions et services<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9sultats : une exp\u00e9rience plus fluide et connect\u00e9e<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/Paseo-San-Pedro.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Gr\u00e2ce \u00e0 cette solution digitale<\/strong>, le centre commercial a obtenu des r\u00e9sultats mesurables :<\/p>\n\n\n\n<p>\u2714\ufe0f <strong>Augmentation de la circulation<\/strong> vers les zones centrales<br>\u2714\ufe0f <strong>Navigation plus rapide et plus simple<\/strong> pour les visiteurs<br>\u2714\ufe0f <strong>Visibilit\u00e9 optimis\u00e9e<\/strong> pour les boutiques et les services<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23334\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-768x1024.jpg\" alt=\"\" class=\"wp-image-23334\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8861-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23337\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-768x1024.jpg\" alt=\"\" class=\"wp-image-23337\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8875-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23331\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-768x1024.jpg\" alt=\"\" class=\"wp-image-23331\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/IMG_8859-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>De cette mani\u00e8re<\/strong>, Paseo San Pedro offre aujourd\u2019hui une exp\u00e9rience moderne, intuitive et attractive. <strong>De plus<\/strong>, chaque visite devient un parcours plus complet et connect\u00e9 pour les clients.<\/p>\n\n\n\n<p>\ud83d\udc49 Vous souhaitez transformer l\u2019exp\u00e9rience de vos visiteurs avec des <strong>solutions d\u2019orientation digitale<\/strong> ?<br><strong><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez-nous<\/a><\/strong> et d\u00e9couvrez comment ViaDirect peut vous aider \u00e0 optimiser la circulation et \u00e0 renforcer la visibilit\u00e9 de vos marques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paseo San Pedro in Monterrey embraced digital innovation with the installation of ViaDirect interactive kiosks. The solution enhances the visitor experience by simplifying wayfinding throughout the shopping center, increasing circulation toward central areas, and providing greater visibility for stores and services.<\/p>\n","protected":false},"author":3,"featured_media":23345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,330,523,207,133,317],"class_list":{"0":"post-23348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-centre-commercial-2","11":"tag-latam-2","12":"tag-orientation-digitale","13":"tag-satisfaction-client","14":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paseo San Pedro am\u00e9liore 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