{"id":23366,"date":"2025-09-01T20:44:35","date_gmt":"2025-09-01T20:44:35","guid":{"rendered":"https:\/\/viadirect.com\/?p=23366"},"modified":"2025-09-01T20:59:52","modified_gmt":"2025-09-01T20:59:52","slug":"klepierre-iberia-viadirect-orientation-digitale","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/klepierre-iberia-viadirect-orientation-digitale\/","title":{"rendered":"Kl\u00e9pierre et ViaDirect"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Un partenariat mondial depuis 2017, renforc\u00e9 en Ib\u00e9rie avec des solutions mobiles personnalis\u00e9es<\/strong><\/strong><\/h2>\n\n\n\n<p>La collaboration entre ViaDirect et le groupe Kl\u00e9pierre a d\u00e9but\u00e9 en 2017 \u00e0 l\u2019\u00e9chelle mondiale, donnant naissance \u00e0 une alliance technologique ax\u00e9e sur l\u2019am\u00e9lioration de l\u2019exp\u00e9rience des visiteurs dans les centres commerciaux gr\u00e2ce \u00e0 des solutions d\u2019orientation digitale. En 2024, cette relation a franchi une nouvelle \u00e9tape avec la confiance renouvel\u00e9e de Kl\u00e9pierre Ib\u00e9rie, qui a choisi <strong>ViaDirect Mobile<\/strong> pour digitaliser l\u2019orientation dans plusieurs de ses centres commerciaux en Espagne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kl\u00e9pierre Ib\u00e9rie choisit ViaDirect Mobile pour ses centres commerciaux cl\u00e9s en Espagne<\/strong><\/h3>\n\n\n\n<p>Depuis 2024, des centres commerciaux embl\u00e9matiques tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/la-gavia.klepierre.es\/\">La Gavia<\/a><\/strong> (Madrid)<\/li>\n\n\n\n<li><a href=\"https:\/\/plenilunio.klepierre.es\/\"><strong>Plenilunio<\/strong> <\/a>(Madrid)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/maremagnum.klepierre.es\/\">Maremagnum<\/a><\/strong> (Barcelona)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/nueva-condomina.klepierre.es\/\">Nueva Condomina<\/a><\/strong> (Murcia)<\/li>\n\n\n\n<li><a href=\"https:\/\/meridiano.klepierre.es\/\"><strong>Meridiano<\/strong> <\/a>(Tenerife)<\/li>\n<\/ul>\n\n\n\n<p>ont d\u00e9ploy\u00e9 la derni\u00e8re version de <strong>ViaDirect Mobile<\/strong>, misant sur une solution accessible depuis n\u2019importe quel smartphone via QR code, sans t\u00e9l\u00e9chargement, et totalement adapt\u00e9e \u00e0 chaque environnement commercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une interface personnalis\u00e9e pour chaque centre commercial<\/strong><\/h3>\n\n\n\n<p>Chaque projet a \u00e9t\u00e9 d\u00e9velopp\u00e9 sur mesure, avec une interface graphique, des parcours, des langues et des fonctionnalit\u00e9s adapt\u00e9es \u00e0 l\u2019identit\u00e9 visuelle et aux caract\u00e9ristiques uniques de chaque centre. Cette flexibilit\u00e9 a \u00e9t\u00e9 essentielle pour offrir une exp\u00e9rience coh\u00e9rente et efficace dans tous les espaces g\u00e9r\u00e9s par Kl\u00e9pierre Ib\u00e9rie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/09\/Klepierre-Iberia.gif\" alt=\"\" class=\"wp-image-23369\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une innovation centr\u00e9e sur l\u2019exp\u00e9rience des visiteurs<\/strong><\/h3>\n\n\n\n<p>La derni\u00e8re version de <strong>ViaDirect Mobile<\/strong> int\u00e8gre des am\u00e9liorations qui portent l\u2019orientation \u00e0 un niveau sup\u00e9rieur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recherche alphab\u00e9tique des boutiques, restaurants et services<\/li>\n\n\n\n<li>Localisation de produits via l\u2019IA pour des recherches plus pr\u00e9cises<\/li>\n\n\n\n<li>Visualisation en temps r\u00e9el gr\u00e2ce \u00e0 la g\u00e9olocalisation GPS sur la carte<\/li>\n\n\n\n<li>Itin\u00e9raires accessibles gr\u00e2ce au mode PMR (Personnes \u00e0 Mobilit\u00e9 R\u00e9duite)<\/li>\n\n\n\n<li>Modification des parcours directement sur la carte avec un design plus clair et fluide<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une technologie qui transforme le parcours shopping<\/strong><\/h3>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces outils, Kl\u00e9pierre Ib\u00e9rie ne r\u00e9pond pas seulement aux attentes actuelles des visiteurs : elle se positionne \u00e9galement comme un acteur engag\u00e9 en faveur de l\u2019accessibilit\u00e9, de la digitalisation et de l\u2019am\u00e9lioration continue de ses espaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Vous souhaitez d\u00e9couvrir comment ViaDirect peut transformer votre centre commercial ?<\/strong><\/strong><\/h3>\n\n\n\n<p>Notre \u00e9quipe commerciale est pr\u00eate \u00e0 vous accompagner et \u00e0 vous montrer comment <strong>ViaDirect Mobile<\/strong> peut s\u2019adapter aux besoins de votre espace.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.viadirect.com\/fr\/contact\/\">Contactez-nous<\/a> pour planifier une d\u00e9monstration ou recevoir des informations personnalis\u00e9es.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2017, Kl\u00e9pierre and ViaDirect have maintained a global alliance to enhance the shopping center experience through digital wayfinding. In 2024, Kl\u00e9pierre Iberia reinforced this partnership by deploying ViaDirect Mobile in key Spanish centers including La Gavia, Plenilunio, Maremagnum, Nueva Condomina, and Meridiano. Accessible via QR code with no downloads required, the solution provides interactive maps, accessible routes, and real-time geolocation \u2014 transforming the way visitors navigate and enjoy every space.<\/p>\n","protected":false},"author":3,"featured_media":23363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[330,530,469,207,133,317,206],"class_list":{"0":"post-23366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-centre-commercial-2","10":"tag-espagne","11":"tag-experience-visiteurs-2","12":"tag-orientation-digitale","13":"tag-satisfaction-client","14":"tag-viadirect-2","15":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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