{"id":24021,"date":"2025-11-11T20:08:27","date_gmt":"2025-11-11T20:08:27","guid":{"rendered":"https:\/\/viadirect.com\/?p=24021"},"modified":"2025-11-11T20:27:01","modified_gmt":"2025-11-11T20:27:01","slug":"city2-bruxelles-orientation-digitale-viadirect-jcdecaux","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/city2-bruxelles-orientation-digitale-viadirect-jcdecaux\/","title":{"rendered":"Centre commercial City2 \u00e0 Bruxelles : une collaboration durable avec ViaDirect"},"content":{"rendered":"\n<p>Les visiteurs du <strong>centre commercial City2<\/strong> \u00e0 Bruxelles profitent toujours d\u2019une exp\u00e9rience de navigation fluide et intuitive gr\u00e2ce \u00e0 la <strong>solution d\u2019orientation digitale ViaDirect<\/strong>, d\u00e9ploy\u00e9e en collaboration avec notre partenaire de longue date <a href=\"https:\/\/www.jcdecaux-belux.com\/fr\"><strong>JCDecaux<\/strong> Belux<\/a>.<\/p>\n\n\n\n<p>Inaugur\u00e9 en <strong>2019<\/strong>, ce projet reste un <strong>exemple concret<\/strong> de la mani\u00e8re dont <strong>innovation<\/strong> et <strong>fiabilit\u00e9<\/strong> peuvent transformer le quotidien de milliers de visiteurs. Ainsi, <strong>City2<\/strong> illustre parfaitement comment la technologie peut enrichir l\u2019exp\u00e9rience client dans l\u2019un des centres commerciaux les plus embl\u00e9matiques de Belgique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">City2, une destination shopping embl\u00e9matique au centre de Bruxelles<\/h3>\n\n\n\n<p>Situ\u00e9 dans l\u2019ancien grand magasin <strong>\u00ab Au Bon March\u00e9 \u00bb<\/strong>, \u00e0 proximit\u00e9 du <strong>boulevard du Jardin Botanique<\/strong>, City2 est une v\u00e9ritable r\u00e9f\u00e9rence du commerce bruxellois. Propri\u00e9t\u00e9 du <strong><a href=\"https:\/\/www.ageas.com\/fr\">groupe Ageas<\/a><\/strong>, le centre a ouvert ses portes en <strong>1978<\/strong>. Aujourd\u2019hui encore, il demeure le <strong>deuxi\u00e8me plus grand centre commercial de Belgique<\/strong>, avec une surface totale de <strong>51 000 m\u00b2<\/strong> r\u00e9partie sur <strong>quatre niveaux<\/strong>.<\/p>\n\n\n\n<p>Le centre regroupe <strong>pr\u00e8s de 100 boutiques<\/strong>, dont <strong>Fnac<\/strong>, <strong>Esprit<\/strong>, <strong>Zara<\/strong> et un <strong>supermarch\u00e9 Carrefour<\/strong>. Il offre ainsi un <strong>\u00e9quilibre id\u00e9al entre diversit\u00e9 et praticit\u00e9<\/strong>. De plus, gr\u00e2ce \u00e0 son <strong>acc\u00e8s direct \u00e0 la station de m\u00e9tro Rogier<\/strong>, <strong>City2<\/strong> est l\u2019un des centres les plus <strong>facilement accessibles de la capitale<\/strong>. Cela en fait une <strong>destination privil\u00e9gi\u00e9e<\/strong> pour les Bruxellois comme pour les visiteurs de passage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une solution d\u2019orientation interactive et multilingue<\/h3>\n\n\n\n<p>Afin d\u2019am\u00e9liorer le parcours des visiteurs, <strong>JCDecaux<\/strong> a install\u00e9 <strong>sept bornes interactives<\/strong> \u00e9quip\u00e9es du <strong>logiciel d\u2019orientation digitale ViaDirect<\/strong>.<br>Ce syst\u00e8me intuitif aide les visiteurs \u00e0 se rep\u00e9rer ais\u00e9ment dans tout le centre et offre de nombreuses fonctionnalit\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan 3D interactif<\/strong> couvrant les quatre niveaux et les zones de stationnement<\/li>\n\n\n\n<li><strong>Recherche par cat\u00e9gorie<\/strong> (Beaut\u00e9 &amp; Sant\u00e9, Restauration, Divertissement, etc.)<\/li>\n\n\n\n<li><strong>Recherche alphab\u00e9tique et par mots-cl\u00e9s<\/strong> pour trouver rapidement une enseigne<\/li>\n\n\n\n<li><strong>Affichage en temps r\u00e9el<\/strong> des actualit\u00e9s et \u00e9v\u00e9nements du centre<\/li>\n\n\n\n<li><strong>Guidage vers les connexions de transports en commun<\/strong><\/li>\n\n\n\n<li><strong>Interface multilingue<\/strong> disponible en fran\u00e7ais, n\u00e9erlandais et anglais<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"1024\" data-id=\"24024\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-844x1024.jpg\" alt=\"Borne interactive ViaDirect au centre commercial City2 \u00e0 Bruxelles, install\u00e9e par JCDecaux Belux.\" class=\"wp-image-24024\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-844x1024.jpg 844w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-247x300.jpg 247w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-768x932.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-1266x1536.jpg 1266w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City2-2-1688x2048.jpg 1688w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"24023\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-768x1024.jpg\" alt=\"Borne interactive ViaDirect au centre commercial City2 \u00e0 Bruxelles, install\u00e9e par JCDecaux Belux.\" class=\"wp-image-24023\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-3-City-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"24022\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-768x1024.jpg\" alt=\"Borne interactive ViaDirect au centre commercial City2 \u00e0 Bruxelles, install\u00e9e par JCDecaux Belux.\" class=\"wp-image-24022\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-1536x2048.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/Borne-2-City-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette solution compl\u00e8te, les visiteurs peuvent s\u2019orienter <strong>simplement, rapidement et dans leur langue pr\u00e9f\u00e9r\u00e9e<\/strong>. Par ailleurs, cette technologie renforce <strong>l\u2019image innovante et accueillante<\/strong> de City2, en accord avec les attentes des consommateurs modernes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"539\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/11\/City-2-1.gif\" alt=\"\" class=\"wp-image-24034\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">ViaDirect et City2: Une relation fond\u00e9e sur la confiance et l\u2019innovation continue<\/h3>\n\n\n\n<p>Depuis plusieurs ann\u00e9es, <strong>City2 et JCDecaux<\/strong> font confiance \u00e0 <strong>ViaDirect<\/strong> pour garantir la <strong>performance et la maintenance<\/strong> de leur solution d\u2019orientation.<br>Dans le cadre de cette <strong>collaboration \u00e0 long terme<\/strong>, nous avons r\u00e9cemment d\u00e9ploy\u00e9 une <strong>mise \u00e0 jour d\u2019\u00e9cran de veille<\/strong> sur l\u2019ensemble des bornes. Cette \u00e9volution apporte des <strong>visuels renouvel\u00e9s<\/strong> et un <strong>contenu plus attractif<\/strong> pendant les temps d\u2019inactivit\u00e9.<\/p>\n\n\n\n<p>Chez <strong>ViaDirect<\/strong>, notre engagement va bien au-del\u00e0 de l\u2019installation.<br>Nous accompagnons nos clients sur la dur\u00e9e, afin que leurs syst\u00e8mes <strong>\u00e9voluent avec leurs espaces et leurs visiteurs<\/strong>. Ce partenariat durable avec <strong>City2<\/strong> illustre parfaitement notre <strong>engagement envers l\u2019innovation, la fiabilit\u00e9 et la satisfaction client<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9couvrez d\u2019autres projets ViaDirect en Europe<\/h3>\n\n\n\n<p>De <strong>Bruxelles \u00e0 Lisbonne, Paris et Madrid<\/strong>, ViaDirect continue de d\u00e9ployer ses <strong>solutions d\u2019orientation digitale<\/strong> pour connecter les visiteurs \u00e0 leurs espaces de mani\u00e8re toujours plus fluide et intuitive.<\/p>\n\n\n\n<p>\ud83d\udd17 <strong>D\u00e9couvrez nos autres installations en Europe<\/strong> \u2192 <a href=\"https:\/\/viadirect.com\/?s=europe\">Voir nos r\u00e9alisations<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au c\u0153ur de Bruxelles, le centre commercial City2 fait confiance depuis 2019 \u00e0 la solution d\u2019orientation digitale ViaDirect, d\u00e9velopp\u00e9e en partenariat avec JCDecaux Belux.<br \/>\n\u00c9quip\u00e9 de sept bornes interactives, le centre offre aux visiteurs une exp\u00e9rience de navigation fluide et multilingue gr\u00e2ce \u00e0 un plan 3D interactif et des informations en temps r\u00e9el.<br \/>\nCette collaboration de longue date illustre l\u2019engagement de ViaDirect en faveur de l\u2019innovation, de la fiabilit\u00e9 et de l\u2019accompagnement continu de ses clients.<\/p>\n","protected":false},"author":3,"featured_media":24038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[136,551,468,330,549,550,207],"class_list":{"0":"post-24021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-bornes-interactives","10":"tag-bruxelles","11":"tag-cartographie-interieure","12":"tag-centre-commercial-2","13":"tag-europe","14":"tag-jcdecaux-2","15":"tag-orientation-digitale"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>City2 Brussels : Orientation Digitale avec JCDecaux<\/title>\n<meta name=\"description\" content=\"Le centre commercial City2 \u00e0 Bruxelles fait confiance \u00e0 ViaDirect depuis 2019 pour sa solution 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