{"id":24238,"date":"2025-11-21T16:28:31","date_gmt":"2025-11-21T16:28:31","guid":{"rendered":"https:\/\/viadirect.com\/?p=24238"},"modified":"2025-11-21T17:03:18","modified_gmt":"2025-11-21T17:03:18","slug":"singapore-post-centre-wayfinding-digital","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/singapore-post-centre-wayfinding-digital\/","title":{"rendered":"Orientation Digitale au SingPost Centre de Singapour"},"content":{"rendered":"\n<p>Depuis son ouverture en 2017, le <a href=\"https:\/\/www.singpostcentre.com\/\">Singapore Post Centre (SingPost)<\/a> s\u2019est impos\u00e9 comme l\u2019une des destinations commerciales les plus innovantes de Singapour. D\u00e8s le premier jour, le centre commercial a choisi d\u2019am\u00e9liorer le parcours visiteur gr\u00e2ce \u00e0 quatre bornes interactives 65\u2019\u2019 \u00e9quip\u00e9es de notre logiciel d\u2019orientation 3D. Au fil des ann\u00e9es, cette solution d\u2019orientation digitale continue d\u2019\u00e9voluer et reste pleinement align\u00e9e avec les attentes actuelles des usagers.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"24219\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/SINGPOST-KIOSK-1-1024x577.jpg\" alt=\"\" class=\"wp-image-24219\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/SINGPOST-KIOSK-1-1024x577.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/SINGPOST-KIOSK-1-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/SINGPOST-KIOSK-1-768x433.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/SINGPOST-KIOSK-1.jpg 1321w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un centre commercial pr\u00e9curseur des standards digitaux actuels<\/strong><\/h2>\n\n\n\n<p>D\u00e8s sa conception, SingPost Mall int\u00e8gre shopping, logistique et services digitaux. Bien avant que l\u2019omnicanal ne devienne une priorit\u00e9 mondiale, le centre permettait d\u00e9j\u00e0 aux visiteurs de faire leurs achats en boutique, de commander via leur mobile, d\u2019organiser une livraison \u00e0 domicile et de poursuivre leur exploration sans contrainte.<\/p>\n\n\n\n<p>Aujourd\u2019hui, avec 5 000 m\u00b2 d\u2019espace commercial, cinq niveaux, un cin\u00e9ma et une large gamme de services incluant un bureau de poste et de nombreuses options de restauration, une orientation intuitive reste essentielle pour garantir une exp\u00e9rience shopping fluide et agr\u00e9able.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des bornes interactives con\u00e7ues pour les attentes modernes des visiteurs<\/strong><\/h2>\n\n\n\n<p>Gr\u00e2ce aux bornes interactives verticales, l\u2019orientation num\u00e9rique occupe toujours une place centrale dans l\u2019exp\u00e9rience du centre. En effet, elles offrent un plan interactif 3D complet des cinq niveaux, facilitant la circulation des visiteurs dans l\u2019ensemble de la structure.<\/p>\n\n\n\n<p>Les usagers peuvent notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>visualiser des itin\u00e9raires pas \u00e0 pas, incluant des parcours optimis\u00e9s pour les pmr (personnes \u00e0 mobilit\u00e9 r\u00e9duite)<\/li>\n\n\n\n<li>rechercher des boutiques par nom, cat\u00e9gorie ou \u00e9tage<\/li>\n\n\n\n<li>consulter en temps r\u00e9el les promotions et \u00e9v\u00e9nements gr\u00e2ce au contenu dynamique<\/li>\n\n\n\n<li>transf\u00e9rer instantan\u00e9ment leurs itin\u00e9raires g\u00e9olocalis\u00e9s vers leur portable via un qr code<\/li>\n\n\n\n<li>consulter les informations m\u00e9t\u00e9o locale<\/li>\n\n\n\n<li>naviguer via une interface disponible en anglais<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, qu\u2019ils soient nouveaux ou habitu\u00e9s, les visiteurs peuvent s\u2019orienter rapidement et se d\u00e9placer en toute confiance dans le centre.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"24228\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_103751-1-1024x576.jpg\" alt=\"\" class=\"wp-image-24228\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_103751-1-1024x576.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_103751-1-300x169.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_103751-1-768x432.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_103751-1-1536x864.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_103751-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"24225\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-576x1024.jpg\" alt=\"\" class=\"wp-image-24225\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-576x1024.jpg 576w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-169x300.jpg 169w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-768x1365.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-864x1536.jpg 864w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-1152x2048.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2019\/02\/20171003_104218-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un partenariat durable \u00e0 Singapour<\/strong><\/h2>\n\n\n\n<p>Par ailleurs, ce projet a \u00e9t\u00e9 men\u00e9 en collaboration avec Ascenstar, partenaire historique de ViaDirect sur le march\u00e9 singapourien. SingPost fait partie d\u2019un portefeuille plus large de projets r\u00e9ussis \u00e0 Singapour, incluant notamment le centre commercial <a href=\"https:\/\/viadirect.com\/fr\/amk-hub-singapour-orientation-digitale-viadirect\/\">AMK Hub<\/a>, \u00e9quip\u00e9 depuis 2019 d\u2019une solution d\u2019orientation digitale et d\u2019un plan mobile.<\/p>\n\n\n\n<p>Ces installations durables d\u00e9montrent la fiabilit\u00e9 de notre logiciel, la force de nos partenariats locaux et notre engagement \u00e0 offrir des parcours visiteurs de haute qualit\u00e9 dans tout le pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Envie d\u2019am\u00e9liorer l\u2019orientation dans votre structure ?<\/strong><\/h2>\n\n\n\n<p>Nous accompagnons les lieux publics dans la mise en place de solutions digitales et interactives. Vous souhaitez d\u00e9couvrir comment l\u2019orientation num\u00e9rique peut transformer l\u2019exp\u00e9rience de vos visiteurs ? Nous serions ravis de vous accompagner.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez-nous<\/a> pour discuter de votre projet ou demander une d\u00e9monstration.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis son ouverture en 2017, le SingPost Centre de Singapour s\u2019appuie sur les bornes interactives 3D de ViaDirect pour offrir une exp\u00e9rience d\u2019orientation fluide et accessible \u00e0 tous les visiteurs. \u00c9quip\u00e9 de quatre grands plans tactiles 65\u2019\u2019, le centre propose des itin\u00e9raires intuitifs, des parcours optimis\u00e9s pour les PMR, des outils de recherche intelligents et un transfert mobile simplifi\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":24235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,1054,136,330,120,207,133,405,317],"class_list":{"0":"post-24238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-asia-2","11":"tag-bornes-interactives","12":"tag-centre-commercial-2","13":"tag-geolocalisation-interieur","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-singapour","17":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Singapore Post Centre : Exp\u00e9rience Moderne d\u2019Orientation Indoor<\/title>\n<meta name=\"description\" content=\"Comment le 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