{"id":24265,"date":"2025-11-26T15:01:31","date_gmt":"2025-11-26T15:01:31","guid":{"rendered":"https:\/\/viadirect.com\/?p=24265"},"modified":"2026-04-08T20:59:08","modified_gmt":"2026-04-08T20:59:08","slug":"larcomar-bornes-interactives-orientation-exterieure-perou","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/larcomar-bornes-interactives-orientation-exterieure-perou\/","title":{"rendered":"L\u2019exp\u00e9rience de shopping en plein air de Larcomar am\u00e9lior\u00e9e gr\u00e2ce aux bornes ext\u00e9rieures"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.larcomar.com\/\">Larcomar<\/a>,l\u2019une des destinations commerciales en plein air les plus embl\u00e9matiques de Lima, est \u00e9quip\u00e9e de la solution d\u2019orientation digitale de ViaDirect depuis 2019. <strong>Depuis lors, plus de cinq ans apr\u00e8s son installation, le dispositif reste enti\u00e8rement op\u00e9rationnel.<\/strong> <\/p>\n\n\n\n<p>Il accompagne chaque jour des milliers de visiteurs. <strong>Ainsi, cette performance sur le long terme d\u00e9montre la durabilit\u00e9, la fiabilit\u00e9 et la valeur p\u00e9renne de la technologie ViaDirect.<\/strong><\/p>\n\n\n\n<p>Par ailleurs, situ\u00e9 sur les falaises de Miraflores et offrant une vue panoramique sur l\u2019oc\u00e9an Pacifique, Larcomar attire \u00e0 la fois des visiteurs locaux et des touristes internationaux. <strong>Ouvert en 1998, puis r\u00e9nov\u00e9 en 2016,<\/strong> le centre commercial appartient \u00e0 <a href=\"https:\/\/www.parauco.com\/parque-arauco-corporativo\">Parque Arauco<\/a>, acteur majeur de l\u2019immobilier commercial en Am\u00e9rique latine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Installation ext\u00e9rieure \u00e0 grande \u00e9chelle<\/h2>\n\n\n\n<p>En 2019, <strong>sept bornes interactives ext\u00e9rieures<\/strong> ont \u00e9t\u00e9 d\u00e9ploy\u00e9es dans l\u2019ensemble du centre. Leur objectif est clair : guider les visiteurs dans un environnement ouvert, multi-niveaux et atypique.<br><\/p>\n\n\n\n<p>Pour ce projet, les bornes ont \u00e9t\u00e9 fabriqu\u00e9es \u00e0 l\u2019\u00e9tranger sous la supervision de notre partenaire am\u00e9ricain <a href=\"https:\/\/gablecompany.com\/\">Gable<\/a>. <strong>Ensuite, elles ont \u00e9t\u00e9 install\u00e9es sur site par Videocorp<\/strong>, avec le soutien de l\u2019\u00e9quipe ViaDirect LATAM. Chaque borne verticale int\u00e8gre deux \u00e9crans 65\u2019\u2019 certifi\u00e9s pour l\u2019ext\u00e9rieur. <strong>Ainsi, elles garantissent une visibilit\u00e9 optimale<\/strong>, quelles que soient les conditions de luminosit\u00e9 ou de m\u00e9t\u00e9o.<\/p>\n\n\n\n<p>Ainsi,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 <\/strong>bornes pr\u00e9sentent le logiciel d\u2019orientation interactive ViaDirect sur les deux faces.<\/li>\n\n\n\n<li><strong>4 <\/strong>bornes combinent l\u2019orientation ViaDirect d\u2019un c\u00f4t\u00e9 et de la publicit\u00e9 commerciale de l\u2019autre, diffus\u00e9e gr\u00e2ce \u00e0 Media4Display de notre partenaire Telelogos.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"24250\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Kiosk-768x1024.jpg\" alt=\"\" class=\"wp-image-24250\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Kiosk-768x1024.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Kiosk-225x300.jpg 225w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Kiosk-1152x1536.jpg 1152w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Kiosk.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"962\" data-id=\"24247\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Software-1.jpg\" alt=\"\" class=\"wp-image-24247\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Software-1.jpg 540w, https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-Mall-Software-1-168x300.jpg 168w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Par ailleurs<\/strong>, ViaDirect assure un suivi logiciel quotidien ainsi qu\u2019un support technique continu, garantissant la stabilit\u00e9 et la mise \u00e0 jour r\u00e9guli\u00e8re de l\u2019installation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience d\u2019orientation moderne et robuste<\/h2>\n\n\n\n<p>M\u00eame plusieurs ann\u00e9es apr\u00e8s son d\u00e9ploiement, la solution d\u2019orientation de Larcomar reste parfaitement align\u00e9e avec les attentes modernes gr\u00e2ce \u00e0 des mises \u00e0 jour continues et \u00e0 une maintenance r\u00e9active. <strong>Ainsi<\/strong>, l\u2019exp\u00e9rience inclut :<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\u2022 Plan 3D interactif<\/h3>\n\n\n\n<p>Un plan 3D d\u00e9taill\u00e9 des trois niveaux ext\u00e9rieurs de Larcomar permet aux visiteurs de comprendre instantan\u00e9ment leur environnement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2022 Interface PRM<\/h3>\n\n\n\n<p>Une interface d\u00e9di\u00e9e aux personnes \u00e0 mobilit\u00e9 r\u00e9duite propose des itin\u00e9raires sans obstacles, adapt\u00e9s \u00e0 la configuration sp\u00e9cifique du centre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2022 Outils de recherche avanc\u00e9e<\/h3>\n\n\n\n<p>Clavier QWERTY \u00e0 l\u2019\u00e9cran permettant des recherches pr\u00e9cises par :<br>\u2013 boutiques<br>\u2013 restaurants<br>\u2013 cat\u00e9gories<br>\u2013 listes alphab\u00e9tiques<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2022 Interface multilingue<\/h3>\n\n\n\n<p>Disponible en espagnol, portugais et anglais pour r\u00e9pondre \u00e0 un public international.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\u2022 Recherche de restaurants avec r\u00e9servation int\u00e9gr\u00e9e<\/h3>\n\n\n\n<p>Les utilisateurs peuvent filtrer les options de restauration par cat\u00e9gorie ou sp\u00e9cialit\u00e9, avec une int\u00e9gration API permettant une r\u00e9servation instantan\u00e9e directement depuis la borne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2022 Services &amp; commodit\u00e9s du centre<\/h3>\n\n\n\n<p>Acc\u00e8s rapide aux itin\u00e9raires vers les toilettes, distributeurs automatiques et services essentiels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2022 Promotions et \u00e9v\u00e9nements en temps r\u00e9el<\/h3>\n\n\n\n<p>Contenus dynamiques affichant les offres et activit\u00e9s en cours \u00e0 Larcomar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2022 Outil de feedback visiteur<\/h3>\n\n\n\n<p>Un sondage int\u00e9gr\u00e9 permet au centre de recueillir des insights et d\u2019am\u00e9liorer l\u2019exp\u00e9rience client.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls muted src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/11\/Larcomar-1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un partenariat d\u2019orientation durable et \u00e9prouv\u00e9<\/h2>\n\n\n\n<p><strong>En d\u00e9finitive<\/strong>, l\u2019installation de Larcomar reste une r\u00e9f\u00e9rence cl\u00e9 pour ViaDirect au P\u00e9rou. <strong>En effet<\/strong>, sa performance au fil des ann\u00e9es d\u00e9montre la capacit\u00e9 de nos bornes ext\u00e9rieures et de notre logiciel de cartographie 3D \u00e0 rester fiables, modernes et utiles longtemps apr\u00e8s leur mise en service.<\/p>\n\n\n\n<p>Si votre centre commercial, a\u00e9roport ou espace public souhaite am\u00e9liorer l\u2019orientation et optimiser l\u2019exp\u00e9rience visiteur, notre \u00e9quipe est \u00e0 votre disposition.<br>\u2192 <strong><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez notre \u00e9quipe commercial<\/a>e pour discuter de votre projet.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 2019, Larcomar s\u2019appuie sur les bornes interactives d\u2019orientation ext\u00e9rieure de ViaDirect pour guider des milliers de visiteurs chaque jour dans son embl\u00e9matique environnement commercial en plein air. \u00c9quip\u00e9 de sept totems double face de 65\u2019\u2019 et d\u2019une exp\u00e9rience de navigation 3D enti\u00e8rement personnalis\u00e9e, le centre commercial b\u00e9n\u00e9ficie toujours d\u2019une solution durable, moderne et adapt\u00e9e aux PMR, qui am\u00e9liore l\u2019orientation, renforce la visibilit\u00e9 des services et optimise l\u2019ensemble du parcours visiteur.<\/p>\n","protected":false},"author":3,"featured_media":24263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,447,330,1060,523,207,538,133,317],"class_list":{"0":"post-24265","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-bornes-outdoor","12":"tag-centre-commercial-2","13":"tag-gable-2","14":"tag-latam-2","15":"tag-orientation-digitale","16":"tag-perou","17":"tag-satisfaction-client","18":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Larcomar am\u00e9liore la navigation des visiteurs<\/title>\n<meta name=\"description\" content=\"Larcomar \u00e0 Lima s\u2019appuie 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