{"id":24293,"date":"2025-12-17T16:55:53","date_gmt":"2025-12-17T16:55:53","guid":{"rendered":"https:\/\/viadirect.com\/?p=24293"},"modified":"2025-12-17T17:14:35","modified_gmt":"2025-12-17T17:14:35","slug":"comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/","title":{"rendered":"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager et les revenus des a\u00e9roports ?"},"content":{"rendered":"\n<p>Les a\u00e9roports sont des environnements complexes et en constante \u00e9volution, o\u00f9 l\u2019exp\u00e9rience passager, l\u2019efficacit\u00e9 op\u00e9rationnelle et la performance commerciale sont \u00e9troitement li\u00e9es.<br><strong>L\u2019orientation digitale est devenue un levier strat\u00e9gique pour am\u00e9liorer ces trois dimensions.<\/strong><\/p>\n\n\n\n<p>En rempla\u00e7ant la signal\u00e9tique statique par des solutions interactives et en temps r\u00e9el, les a\u00e9roports peuvent guider les passagers plus efficacement, r\u00e9duire le stress et g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi de l\u2019exp\u00e9rience passager dans les a\u00e9roports modernes<\/h2>\n\n\n\n<p>Les passagers attendent une orientation claire, intuitive et actualis\u00e9e tout au long de leur parcours. Lorsque la navigation est fluide, les voyageurs gagnent en confiance, se d\u00e9placent plus rapidement et appr\u00e9cient davantage leur exp\u00e9rience a\u00e9roportuaire.<\/p>\n\n\n\n<p>L\u2019orientation digitale permet notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une navigation claire et \u00e9tape par \u00e9tape<\/li>\n\n\n\n<li>Des mises \u00e0 jour en temps r\u00e9el lorsque les conditions \u00e9voluent<\/li>\n\n\n\n<li>Une orientation multilingue et accessible<\/li>\n<\/ul>\n\n\n\n<p>Lorsque l\u2019orientation est inefficace, le stress augmente, les files d\u2019attente s\u2019allongent, les \u00e9quipes sont sollicit\u00e9es en permanence et les opportunit\u00e9s commerciales diminuent.<br><strong>\u00c0 l\u2019inverse, des passagers bien orient\u00e9s sont plus d\u00e9tendus, passent plus de temps dans les zones commerciales et \u00e9valuent plus positivement leur exp\u00e9rience.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la signal\u00e9tique statique \u00e0 l\u2019orientation digitale intelligente<\/h2>\n\n\n\n<p>La signal\u00e9tique traditionnelle peine \u00e0 s\u2019adapter au caract\u00e8re dynamique des a\u00e9roports.<br>L\u2019orientation digitale la remplace par des solutions flexibles et pilot\u00e9es par la donn\u00e9e, telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des bornes interactives d\u2019orientation<\/strong>, con\u00e7ues pour tous les profils de passagers<\/li>\n\n\n\n<li><strong>Une orientation mobile<\/strong>, accessible via QR codes ou applications a\u00e9roportuaires<\/li>\n\n\n\n<li><strong>Des mises \u00e0 jour de contenu en temps r\u00e9el<\/strong>, bas\u00e9es sur les donn\u00e9es de vol et les conditions du terminal<\/li>\n<\/ul>\n\n\n\n<p>Ensemble, ces outils offrent une exp\u00e9rience de navigation plus r\u00e9active et intuitive, au service des passagers comme des op\u00e9rations a\u00e9roportuaires.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" data-id=\"24283\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_n5lzy3n5lzy3n5lz-1-1024x572.png\" alt=\"\" class=\"wp-image-24283\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_n5lzy3n5lzy3n5lz-1-1024x572.png 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_n5lzy3n5lzy3n5lz-1-300x167.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_n5lzy3n5lzy3n5lz-1-768x429.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_n5lzy3n5lzy3n5lz-1-1536x857.png 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_n5lzy3n5lzy3n5lz-1-2048x1143.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"1024\" data-id=\"24286\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1-572x1024.png\" alt=\"\" class=\"wp-image-24286\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1-572x1024.png 572w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1-167x300.png 167w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1-768x1376.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1-857x1536.png 857w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1-1143x2048.png 1143w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_nop1e8nop1e8nop1.png 1536w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"1024\" data-id=\"24280\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1-765x1024.png\" alt=\"\" class=\"wp-image-24280\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1-765x1024.png 765w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1-224x300.png 224w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1-768x1029.png 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1-1147x1536.png 1147w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1-1529x2048.png 1529w, https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_j3muagj3muagj3mu-1-1.png 1792w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019accessibilit\u00e9, un pilier de l\u2019exp\u00e9rience passager<\/h2>\n\n\n\n<p>Une orientation inclusive n\u2019est plus une option. Les a\u00e9roports doivent accompagner les passagers \u00e0 mobilit\u00e9 r\u00e9duite, les personnes malvoyantes ou celles confront\u00e9es \u00e0 des barri\u00e8res linguistiques.<\/p>\n\n\n\n<p>Avec <strong>ViaDirect Access+<\/strong>, les a\u00e9roports peuvent proposer :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des itin\u00e9raires accessibles et sans obstacles<\/li>\n\n\n\n<li>Des interfaces simplifi\u00e9es \u00e0 fort contraste<\/li>\n\n\n\n<li>Une navigation multilingue sur borne et mobile<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Une meilleure orientation au service des op\u00e9rations et des revenus<\/h2>\n\n\n\n<p>L\u2019orientation digitale ne se limite pas \u00e0 l\u2019exp\u00e9rience passager : elle impacte directement les op\u00e9rations et la performance commerciale.<\/p>\n\n\n\n<p>En guidant plus efficacement les passagers, les a\u00e9roports peuvent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9duire la congestion et les retards \u00e0 l\u2019embarquement<\/li>\n\n\n\n<li>Diminuer les sollicitations des \u00e9quipes sur le terrain<\/li>\n\n\n\n<li>Adapter l\u2019orientation en temps r\u00e9el lors de perturbations ou de pics d\u2019activit\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 une gestion centralis\u00e9e des contenus, les \u00e9quipes a\u00e9roportuaires peuvent mettre \u00e0 jour instantan\u00e9ment l\u2019information sur l\u2019ensemble des points de contact, garantissant une orientation coh\u00e9rente et fiable.<\/p>\n\n\n\n<p>Par ailleurs, des passagers mieux orient\u00e9s sont plus enclins \u00e0 explorer l\u2019a\u00e9roport.<br>L\u2019orientation digitale met en valeur les boutiques, restaurants et services tout au long du parcours, augmentant le temps pass\u00e9 et la visibilit\u00e9 des enseignes.<\/p>\n\n\n\n<p>Les bornes interactives et plans mobiles deviennent ainsi de v\u00e9ritables <strong>points de contact commerciaux<\/strong>, contribuant directement aux revenus non a\u00e9ronautiques tout en fluidifiant les op\u00e9rations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un atout strat\u00e9gique pour les a\u00e9roports modernes<\/h2>\n\n\n\n<p>L\u2019orientation digitale ne se r\u00e9sume plus \u00e0 indiquer un chemin. C\u2019est un actif strat\u00e9gique qui am\u00e9liore l\u2019exp\u00e9rience passager, l\u2019efficacit\u00e9 op\u00e9rationnelle, l\u2019accessibilit\u00e9 et les revenus.<\/p>\n\n\n\n<p>Avec des d\u00e9ploiements r\u00e9ussis dans des a\u00e9roports tels que <strong><a href=\"https:\/\/viadirect.com\/fr\/bornes-orientation-aeroport-malte-viadirect\/\">Malte<\/a>, <a href=\"https:\/\/viadirect.com\/fr\/bornes-orientation-digitale-aeroport-jorge-chavez\/\">Lima<\/a>, <a href=\"https:\/\/viadirect.com\/fr\/aeroport-zagreb-orientation-digitale-viadirect\/\">Zagreb <\/a>et <a href=\"https:\/\/viadirect.com\/fr\/aeroport-jose-maria-cordova-experience-digitale-passagers\/\">Medell\u00edn<\/a><\/strong>, ViaDirect accompagne les a\u00e9roports dans la transformation de la navigation en une exp\u00e9rience plus intelligente et plus rentable.<br><strong>Pour d\u00e9couvrir comment ces solutions peuvent s\u2019adapter \u00e0 votre a\u00e9roport<a href=\"https:\/\/viadirect.com\/fr\/contact\/\">, nos \u00e9quipes sont \u00e0 votre disposition pour \u00e9changer sur vos enjeux et partager des cas d\u2019usage ou une d\u00e9monstration personnalis\u00e9e.<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les a\u00e9roports sont des environnements complexes et en constante \u00e9volution, o\u00f9 l\u2019exp\u00e9rience passager, l\u2019efficacit\u00e9 op\u00e9rationnelle et la performance commerciale sont&#8230;<\/p>\n","protected":false},"author":3,"featured_media":24290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-24293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-global"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l\u2019orientation digitale aide les a\u00e9roports \u00e0 optimiser les op\u00e9rations et augmenter les revenus non a\u00e9ronautiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment l\u2019orientation digitale aide les a\u00e9roports \u00e0 optimiser les op\u00e9rations et augmenter les revenus non a\u00e9ronautiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\" \/>\n<meta property=\"og:site_name\" content=\"ViaDirect\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T16:55:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T17:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ViaDirect Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ViaDirect Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\"},\"author\":{\"name\":\"ViaDirect Admin\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\"},\"headline\":\"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager et les revenus des a\u00e9roports ?\",\"datePublished\":\"2025-12-17T16:55:53+00:00\",\"dateModified\":\"2025-12-17T17:14:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\"},\"wordCount\":697,\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png\",\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\",\"url\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\",\"name\":\"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager?\",\"isPartOf\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png\",\"datePublished\":\"2025-12-17T16:55:53+00:00\",\"dateModified\":\"2025-12-17T17:14:35+00:00\",\"description\":\"D\u00e9couvrez comment l\u2019orientation digitale aide les a\u00e9roports \u00e0 optimiser les op\u00e9rations et augmenter les revenus non a\u00e9ronautiques.\",\"breadcrumb\":{\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png\",\"width\":612,\"height\":408,\"caption\":\"Digital wayfinding combines interactive kiosks and mobile navigation to guide passengers seamlessly through airport terminals.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viadirect.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager et les revenus des a\u00e9roports ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viadirect.com\/fr\/#website\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"name\":\"ViaDirect\",\"description\":\"Leaders in wayfinding solutions\",\"publisher\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viadirect.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/viadirect.com\/fr\/#organization\",\"name\":\"Viadirect\",\"url\":\"https:\/\/viadirect.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg\",\"width\":508,\"height\":511,\"caption\":\"Viadirect\"},\"image\":{\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/viadirectiledesmedias\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f\",\"name\":\"ViaDirect Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"contentUrl\":\"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png\",\"caption\":\"ViaDirect Admin\"},\"url\":\"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager?","description":"D\u00e9couvrez comment l\u2019orientation digitale aide les a\u00e9roports \u00e0 optimiser les op\u00e9rations et augmenter les revenus non a\u00e9ronautiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager?","og_description":"D\u00e9couvrez comment l\u2019orientation digitale aide les a\u00e9roports \u00e0 optimiser les op\u00e9rations et augmenter les revenus non a\u00e9ronautiques.","og_url":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/","og_site_name":"ViaDirect","article_published_time":"2025-12-17T16:55:53+00:00","article_modified_time":"2025-12-17T17:14:35+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png","type":"image\/png"}],"author":"ViaDirect Admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"ViaDirect Admin","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#article","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/"},"author":{"name":"ViaDirect Admin","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f"},"headline":"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager et les revenus des a\u00e9roports ?","datePublished":"2025-12-17T16:55:53+00:00","dateModified":"2025-12-17T17:14:35+00:00","mainEntityOfPage":{"@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/"},"wordCount":697,"publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"image":{"@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png","articleSection":["G\u00e9n\u00e9ral"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/","url":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/","name":"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager?","isPartOf":{"@id":"https:\/\/viadirect.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage"},"image":{"@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage"},"thumbnailUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png","datePublished":"2025-12-17T16:55:53+00:00","dateModified":"2025-12-17T17:14:35+00:00","description":"D\u00e9couvrez comment l\u2019orientation digitale aide les a\u00e9roports \u00e0 optimiser les op\u00e9rations et augmenter les revenus non a\u00e9ronautiques.","breadcrumb":{"@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#primaryimage","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2025\/12\/Airport-Wayfinding.png","width":612,"height":408,"caption":"Digital wayfinding combines interactive kiosks and mobile navigation to guide passengers seamlessly through airport terminals."},{"@type":"BreadcrumbList","@id":"https:\/\/viadirect.com\/fr\/comment-lorientation-digitale-ameliore-lexperience-passager-et-les-revenus-des-aeroports\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viadirect.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment l\u2019orientation digitale am\u00e9liore l\u2019exp\u00e9rience passager et les revenus des a\u00e9roports ?"}]},{"@type":"WebSite","@id":"https:\/\/viadirect.com\/fr\/#website","url":"https:\/\/viadirect.com\/fr\/","name":"ViaDirect","description":"Leaders in wayfinding solutions","publisher":{"@id":"https:\/\/viadirect.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viadirect.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/viadirect.com\/fr\/#organization","name":"Viadirect","url":"https:\/\/viadirect.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2021\/06\/Feature.svg","width":508,"height":511,"caption":"Viadirect"},"image":{"@id":"https:\/\/viadirect.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/viadirectiledesmedias"]},{"@type":"Person","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/548d820008fd4df51183e7b802fad52f","name":"ViaDirect Admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/viadirect.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","contentUrl":"https:\/\/viadirect.com\/wp-content\/uploads\/2024\/08\/logo-1-150x150.png","caption":"ViaDirect Admin"},"url":"https:\/\/viadirect.com\/fr\/author\/viadirect-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/24293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/comments?post=24293"}],"version-history":[{"count":0,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/posts\/24293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media\/24290"}],"wp:attachment":[{"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/media?parent=24293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/categories?post=24293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viadirect.com\/fr\/wp-json\/wp\/v2\/tags?post=24293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}