{"id":24316,"date":"2025-12-30T20:10:33","date_gmt":"2025-12-30T20:10:33","guid":{"rendered":"https:\/\/viadirect.com\/?p=24316"},"modified":"2025-12-30T21:07:16","modified_gmt":"2025-12-30T21:07:16","slug":"orientation-digitale-hoog-catharijne-centre-commercial","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-digitale-hoog-catharijne-centre-commercial\/","title":{"rendered":"ViaDirect et Kl\u00e9pierre \u00e0 Hoog Catharijne"},"content":{"rendered":"\n<p>Les grands centres commerciaux \u00e9voluent en permanence. Les r\u00e9novations, les changements d\u2019enseignes et l\u2019\u00e9volution des flux de visiteurs font de l\u2019orientation un enjeu strat\u00e9gique, bien plus qu\u2019un projet ponctuel.<\/p>\n\n\n\n<p>C\u2019est pr\u00e9cis\u00e9ment dans ce contexte que ViaDirect a d\u00e9ploy\u00e9 sa <strong>solution d\u2019orientation digitale<\/strong> \u00e0 Hoog Catharijne, l\u2019un des centres commerciaux les plus fr\u00e9quent\u00e9s d\u2019Europe. Ce <strong>projet<\/strong> illustre comment un <strong>logiciel d\u2019orientation<\/strong> bas\u00e9 sur la <strong>cartographie int\u00e9rieure<\/strong> et la <strong>g\u00e9olocalisation indoor<\/strong> permet d\u2019accompagner des environnements retail complexes dans la dur\u00e9e, sans g\u00e9n\u00e9rer de frustration pour les visiteurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une solution d\u2019orientation digitale pens\u00e9e pour des centres commerciaux \u00e0 forte affluence<\/h3>\n\n\n\n<p>Avec des dizaines de millions de <strong>visiteurs<\/strong> chaque ann\u00e9e, Hoog Catharijne n\u00e9cessitait une <strong>solution digitale et interactive<\/strong> capable de r\u00e9pondre \u00e0 plusieurs objectifs simultan\u00e9ment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permettre aux <strong>usagers<\/strong> de s\u2019orienter facilement entre plusieurs niveaux gr\u00e2ce \u00e0 un <strong>plan interactif<\/strong><\/li>\n\n\n\n<li>Valoriser l\u2019ensemble de l\u2019<strong>offre shopping<\/strong>, boutiques et services inclus<\/li>\n\n\n\n<li>Fluidifier les <strong>parcours visiteurs<\/strong> dans un espace en constante \u00e9volution<\/li>\n<\/ul>\n\n\n\n<p>La solution ViaDirect combine <strong>bornes interactives<\/strong> et <strong>plans mobiles<\/strong>, afin d\u2019offrir une orientation claire, intuitive et accessible \u00e0 tous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Orientation num\u00e9rique continue : de la borne au mobile<\/h3>\n\n\n\n<p>Les <strong>bornes interactives ViaDirect<\/strong> agissent comme de v\u00e9ritables points d\u2019accueil digitaux. Elles proposent des <strong>cartes interactives<\/strong>, des <strong>itin\u00e9raires g\u00e9olocalis\u00e9s<\/strong> et une interface personnalis\u00e9e aux couleurs du centre.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 un simple <strong>QR code<\/strong>, les visiteurs peuvent ensuite acc\u00e9der \u00e0 <strong>ViaDirect Mobile<\/strong> et emporter le <strong>plan d\u2019orientation<\/strong> sur leur <strong>portable<\/strong>. Ils suivent ainsi leur <strong>itin\u00e9raire<\/strong> pas \u00e0 pas, en temps r\u00e9el, tout au long de leur <strong>parcours visiteur<\/strong>.<\/p>\n\n\n\n<p>Cette <strong>solution mobile<\/strong>, sans t\u00e9l\u00e9chargement d\u2019application, prolonge l\u2019exp\u00e9rience bien au-del\u00e0 de la borne et favorise une <strong>exp\u00e9rience shopping<\/strong> fluide et rassurante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une technologie durable, \u00e9volutive et orient\u00e9e services<\/h3>\n\n\n\n<p>Plut\u00f4t que de s\u2019inscrire dans une logique court terme, la <strong>solution d\u2019orientation indoor<\/strong> ViaDirect a \u00e9t\u00e9 con\u00e7ue pour durer et \u00e9voluer.<\/p>\n\n\n\n<p>Elle repose notamment sur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une gestion centralis\u00e9e du <strong>logiciel d\u2019orientation<\/strong><\/li>\n\n\n\n<li>Des <strong>plans interactifs<\/strong> et <strong>plans 3D<\/strong> facilement actualisables<\/li>\n\n\n\n<li>Une <strong>maintenance<\/strong> proactive et un accompagnement via des <strong>services de conseil<\/strong><\/li>\n\n\n\n<li>Une prise en compte native de l\u2019<strong>accessibilit\u00e9<\/strong>, notamment pour les <strong>personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Les mises \u00e0 jour sont rapides, ce qui permet d\u2019adapter les <strong>itin\u00e9raires<\/strong>, la <strong>signal\u00e9tique num\u00e9rique<\/strong> et les contenus en fonction des transformations du centre.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/YTDown.com_YouTube_Hoog-Catharijne-Demo_Media_tQNefewiYg4_001_1080p.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un mod\u00e8le de d\u00e9ploiement progressif et adaptable<\/h3>\n\n\n\n<p>\u00c0 Hoog Catharijne, le d\u00e9ploiement s\u2019est fait par \u00e9tapes, avec l\u2019ajout progressif de nouvelles <strong>bornes interactives<\/strong>. Ce mod\u00e8le permet aux gestionnaires de <strong>structures \/ \u00e9tablissements<\/strong> de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9marrer sur des zones cl\u00e9s<\/li>\n\n\n\n<li>\u00c9tendre l\u2019orientation digitale selon les besoins<\/li>\n\n\n\n<li>Aligner les investissements avec les phases de r\u00e9novation ou d\u2019extension<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" data-id=\"24301\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-1024x771.jpg\" alt=\"\" class=\"wp-image-24301\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-1024x771.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-300x226.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-768x578.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-1536x1157.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_120732-2048x1542.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" data-id=\"24304\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-1024x771.jpg\" alt=\"\" class=\"wp-image-24304\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-1024x771.jpg 1024w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-300x226.jpg 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-768x578.jpg 768w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-1536x1157.jpg 1536w, https:\/\/viadirect.com\/wp-content\/uploads\/2017\/05\/IMG_20241116_112234-2048x1542.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9ploiement local, expertise globale<\/h3>\n\n\n\n<p>Afin de garantir une fiabilit\u00e9 sur le long terme, ViaDirect combine :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>d\u00e9ploiement local<\/strong> avec des partenaires sur site<\/li>\n\n\n\n<li>Une <strong>supervision centralis\u00e9e<\/strong> et un <strong>support technique<\/strong> d\u00e9di\u00e9<\/li>\n\n\n\n<li>Un <strong>monitoring proactif<\/strong> et une <strong>maintenance continue<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ce mod\u00e8le hybride assure la continuit\u00e9 op\u00e9rationnelle tout en maintenant des standards homog\u00e8nes sur plusieurs sites et pays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une r\u00e9f\u00e9rence toujours actuelle pour les centres commerciaux<\/h3>\n\n\n\n<p>Le projet Hoog Catharijne d\u00e9montre que l\u2019<strong>orientation num\u00e9rique<\/strong> ne repose pas sur un effet de mode, mais sur des <strong>avantages concrets<\/strong> : clart\u00e9 des parcours, valorisation des boutiques, meilleure accessibilit\u00e9 et am\u00e9lioration continue de l\u2019exp\u00e9rience visiteur.<\/p>\n\n\n\n<p>Pour les centres commerciaux qui souhaitent moderniser leur <strong>orientation indoor<\/strong> sans rigidit\u00e9, ce projet \u2014 comme d\u2019autres d\u00e9velopp\u00e9s avec Kl\u00e9pierre (<a href=\"https:\/\/viadirect.com\/fr\/centre-mayol-plan-mobile-guidage-accessibilite\/\">Centre Mayol<\/a>, <a href=\"https:\/\/viadirect.com\/fr\/klepierre-iberia-viadirect-orientation-digitale\/\">centres commerciaux en Espagne\u2026<\/a>) \u2014 reste une r\u00e9f\u00e9rence solide.<\/p>\n\n\n\n<p><strong>Ils nous font confiance<\/strong> pour transformer l\u2019orientation en un v\u00e9ritable levier de performance et de satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 Hoog Catharijne, \u00e0 Utrecht, ViaDirect a d\u00e9ploy\u00e9 une solution d\u2019orientation digitale interactive afin d\u2019aider les visiteurs \u00e0 s\u2019orienter dans l\u2019un des centres commerciaux les plus fr\u00e9quent\u00e9s d\u2019Europe, illustrant ainsi comment l\u2019orientation num\u00e9rique am\u00e9liore l\u2019exp\u00e9rience shopping \u00e0 grande \u00e9chelle.<\/p>\n","protected":false},"author":3,"featured_media":24311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,330,120,529,207,133,317],"class_list":{"0":"post-24316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-centre-commercial-2","12":"tag-geolocalisation-interieur","13":"tag-klepierre-3","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-viadirect-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orientation digitale au centre commercial Hoog Catharijne<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment am\u00e9liorer 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