{"id":24520,"date":"2026-02-10T15:51:35","date_gmt":"2026-02-10T15:51:35","guid":{"rendered":"https:\/\/viadirect.com\/?p=24520"},"modified":"2026-02-10T16:05:46","modified_gmt":"2026-02-10T16:05:46","slug":"zoo-ain-sebaa-plan-mobile-interactif","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/zoo-ain-sebaa-plan-mobile-interactif\/","title":{"rendered":"Le Zoo d\u2019A\u00efn Seba\u00e2 adopte la navigation mobile pour accompagner ses visiteurs"},"content":{"rendered":"\n<p>Une visite au <strong>Zoo d\u2019A\u00efn Seba\u00e2<\/strong> est bien plus qu\u2019une simple promenade le long des all\u00e9es. Elle invite les visiteurs \u00e0 voyager \u00e0 travers les continents, \u00e0 d\u00e9couvrir des \u00e9cosyst\u00e8mes vari\u00e9s et \u00e0 rencontrer des esp\u00e8ces extraordinaires. Au <a href=\"https:\/\/www.instagram.com\/zooainsebaa\/?hl=fr\">Parc Zoologique A\u00efn Seba\u00e2 (PZAS)<\/a>, l\u2019aventure commence d\u00e9sormais dans la paume de la main des visiteurs, gr\u00e2ce \u00e0 une exp\u00e9rience d\u2019orientation mobile qui accompagne chaque d\u00e9placement.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.doitmaroc.com\/\">DO-IT<\/a>, le Zoo d\u2019A\u00efn Seba\u00e2 et ViaDirect ont d\u00e9velopp\u00e9 ce projet conjointement. Ensemble, ils ont combin\u00e9 expertise locale, savoir-faire op\u00e9rationnel et technologies d\u2019orientation digitale. Cette collaboration a permis de transformer la mani\u00e8re dont les visiteurs explorent le parc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une vision commune pour une orientation plus intelligente<\/strong><\/h2>\n\n\n\n<p>D\u00e8s le d\u00e9part, les partenaires ont d\u00e9fini un objectif clair. Ils souhaitaient rendre l\u2019orientation au Zoo d\u2019A\u00efn Seba\u00e2 plus intuitive et plus engageante.<br>Pour y r\u00e9pondre, ils ont d\u00e9ploy\u00e9 un plan mobile interactif avec g\u00e9olocalisation. Cette solution repense enti\u00e8rement le parcours de visite.<\/p>\n\n\n\n<p>Le plan facilite l\u2019orientation. Il rend \u00e9galement l\u2019exp\u00e9rience plus fluide et plus immersive. Les visiteurs se d\u00e9placent plus facilement, d\u00e9couvrent les habitats animaliers et acc\u00e8dent rapidement aux services essentiels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Con\u00e7u pour tous, pens\u00e9 pour la performance<\/strong><\/h2>\n\n\n\n<p>D\u00e8s les premi\u00e8res \u00e9tapes du projet, l\u2019\u00e9quipe s\u2019est fix\u00e9 un objectif simple. Cr\u00e9er un compagnon digital accessible \u00e0 tous les visiteurs du Zoo d\u2019A\u00efn Seba\u00e2.<br>Le plan mobile devait \u00eatre intuitif, rapide \u00e0 utiliser et fiable sur tous les smartphones.<\/p>\n\n\n\n<p>Pour atteindre ce niveau d\u2019exigence, l\u2019\u00e9quipe s\u2019est appuy\u00e9e sur la base cartographique propre au zoo. Cette approche garantit une grande pr\u00e9cision. Elle assure aussi une forte stabilit\u00e9 et d\u2019excellentes performances, m\u00eame en p\u00e9riode de forte affluence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"317\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-edited.png\" alt=\"\" class=\"wp-image-24507\" style=\"width:720px;height:auto\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-edited.png 317w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-edited-300x300.png 300w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-edited-150x150.png 150w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-edited-140x140.png 140w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acc\u00e8s instantan\u00e9, sans friction<\/strong><\/h2>\n\n\n\n<p>D\u00e9marrer l\u2019exp\u00e9rience ne pourrait pas \u00eatre plus simple. Dans l\u2019ensemble du Zoo d\u2019A\u00efn Seba\u00e2, des QR codes int\u00e9gr\u00e9s \u00e0 la signal\u00e9tique et imprim\u00e9s sur les plans papier permettent aux visiteurs d\u2019acc\u00e9der instantan\u00e9ment au plan mobile.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aucun t\u00e9l\u00e9chargement requis<\/li>\n\n\n\n<li>Aucun compte \u00e0 cr\u00e9er<\/li>\n\n\n\n<li>La navigation commence imm\u00e9diatement<\/li>\n<\/ul>\n\n\n\n<p>Ainsi, le plan mobile s\u2019int\u00e8gre naturellement \u00e0 l\u2019exp\u00e9rience de visite sur site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"412\" src=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-1-edited.png\" alt=\"\" class=\"wp-image-24513\" style=\"width:720px;height:auto\" srcset=\"https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-1-edited.png 549w, https:\/\/viadirect.com\/wp-content\/uploads\/2026\/02\/image-1-edited-300x225.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un parc de classe mondiale, organis\u00e9 par univers<\/strong><\/h2>\n\n\n\n<p>Afin de rendre l\u2019exploration plus intuitive, le Zoo d\u2019A\u00efn Seba\u00e2 est structur\u00e9 en trois grandes zones th\u00e9matiques, chacune repr\u00e9sentant diff\u00e9rentes r\u00e9gions et \u00e9cosyst\u00e8mes de la plan\u00e8te. Au sein de chaque zone, des esp\u00e8ces embl\u00e9matiques sont mises en valeur et les visiteurs suivent un parcours clair et naturel.<\/p>\n\n\n\n<p>Pr\u00e8s de <strong>50 points d\u2019int\u00e9r\u00eat<\/strong> enrichissent le plan mobile, dont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>45 habitats animaliers avec des pages d\u2019information d\u00e9di\u00e9es<\/li>\n\n\n\n<li>1 restaurant<\/li>\n\n\n\n<li>1 boutique<\/li>\n\n\n\n<li>2 kiosques<\/li>\n\n\n\n<li>2 grandes aires de pique-nique<\/li>\n\n\n\n<li>1 ferme p\u00e9dagogique<\/li>\n<\/ul>\n\n\n\n<p>Cette combinaison entre orientation et contenu permet aux visiteurs de toujours savoir o\u00f9 ils se trouvent, ce qui les entoure et comment rejoindre facilement leur prochaine \u00e9tape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Accessible, multilingue et fiable<\/strong><\/h2>\n\n\n\n<p>Afin de garantir l\u2019inclusivit\u00e9, le plan mobile du Zoo d\u2019A\u00efn Seba\u00e2 est disponible en <strong>fran\u00e7ais<\/strong> comme langue principale et en <strong>arabe<\/strong> comme langue secondaire. L\u2019exp\u00e9rience s\u2019adresse ainsi \u00e0 un public large et diversifi\u00e9.<\/p>\n\n\n\n<p>Tout aussi important, le client appr\u00e9cie particuli\u00e8rement la simplicit\u00e9 d\u2019acc\u00e8s et la facilit\u00e9 d\u2019utilisation de la solution. Par ailleurs, la plateforme fonctionne de mani\u00e8re fluide et fiable sur tous les types d\u2019appareils, ce qui constitue un avantage op\u00e9rationnel majeur, notamment lors des pics de fr\u00e9quentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une nouvelle fa\u00e7on d\u2019explorer, port\u00e9e par un partenariat de long terme<\/strong><\/h2>\n\n\n\n<p>Avec ce projet, le Zoo d\u2019A\u00efn Seba\u00e2 franchit une \u00e9tape d\u00e9cisive vers une exp\u00e9rience de visite plus moderne, plus autonome et davantage centr\u00e9e sur les visiteurs.<\/p>\n\n\n\n<p>Au-del\u00e0 de la technologie, ce d\u00e9ploiement illustre la solidit\u00e9 du partenariat de longue date entre ViaDirect et DO-IT. Initi\u00e9e en 2014, avec une premi\u00e8re installation livr\u00e9e en 2016, cette collaboration a donn\u00e9 lieu \u00e0 de nombreux projets au fil des ann\u00e9es. Ensemble, les \u00e9quipes ont combin\u00e9 l\u2019expertise de DO-IT en int\u00e9gration digitale et d\u00e9ploiement local avec la sp\u00e9cialisation de ViaDirect en orientation digitale et navigation mobile.<\/p>\n\n\n\n<p>Ainsi, de grands sites continuent d\u2019\u00eatre transform\u00e9s en espaces plus lisibles, plus faciles \u00e0 parcourir et plus agr\u00e9ables \u00e0 explorer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vous avez un projet similaire ?<\/strong><\/h2>\n\n\n\n<p>Si vous souhaitez am\u00e9liorer l\u2019exp\u00e9rience visiteur gr\u00e2ce \u00e0 l\u2019orientation mobile, aux plans digitaux ou \u00e0 des solutions de navigation intuitives, notre \u00e9quipe sera ravie d\u2019\u00e9changer avec vous.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/viadirect.com\/fr\/contact\/\">Contactez notre \u00e9quipe commerciale<\/a><\/strong> pour d\u00e9couvrir comment ViaDirect peut accompagner votre site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce au plan mobile interactif de ViaDirect, les visiteurs peuvent se rep\u00e9rer dans le zoo en temps r\u00e9el, d\u00e9couvrir les habitats animaliers et explorer les univers th\u00e9matiques directement depuis leur smartphone. Accessible instantan\u00e9ment via un QR code et sans t\u00e9l\u00e9chargement d\u2019application, la solution transforme chaque visite en une exp\u00e9rience plus fluide, plus intelligente et plus engageante.<\/p>\n","protected":false},"author":3,"featured_media":24517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,79],"tags":[136,120,1090,207,1091,133,317,206],"class_list":{"0":"post-24520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-autres","8":"category-etude","9":"tag-bornes-interactives","10":"tag-geolocalisation-interieur","11":"tag-maroc","12":"tag-orientation-digitale","13":"tag-parc-zoologique","14":"tag-satisfaction-client","15":"tag-viadirect-2","16":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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