{"id":24551,"date":"2026-02-16T21:28:51","date_gmt":"2026-02-16T21:28:51","guid":{"rendered":"https:\/\/viadirect.com\/?p=24551"},"modified":"2026-02-16T21:42:44","modified_gmt":"2026-02-16T21:42:44","slug":"orientation-digitale-markthal-rotterdam","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-digitale-markthal-rotterdam\/","title":{"rendered":"Orientation digitale \u00e0 Markthal : une exp\u00e9rience visiteur plus fluide"},"content":{"rendered":"\n

En 2020, ViaDirect a renforc\u00e9 sa pr\u00e9sence aux Pays Bas avec le d\u00e9ploiement de cinq bornes interactives \u00e0 Markthal<\/a>. Le projet a \u00e9t\u00e9 r\u00e9alis\u00e9 en collaboration avec Kl\u00e9pierre, l\u2019un des principaux op\u00e9rateurs de centres commerciaux en Europe, avec plus de 100 destinations.<\/p>\n\n\n\n

Ce projet a consolid\u00e9 le partenariat entre ViaDirect et Kl\u00e9pierre. Cette collaboration inclut d\u00e9j\u00e0 des sites embl\u00e9matiques comme Centre Mayol<\/a> and Hoog Catharijne<\/a>. L\u2019installation \u00e0 Markthal a confirm\u00e9 la position de ViaDirect comme partenaire technologique de confiance pour l\u2019orientation digitale sur le march\u00e9 n\u00e9erlandais.<\/p>\n\n\n\n

Une destination embl\u00e9matique accompagn\u00e9e par une orientation intelligente<\/strong><\/h2>\n\n\n\n

Markthal est une destination urbaine dynamique o\u00f9 se rencontrent architecture iconique, march\u00e9 alimentaire, gastronomie et vie citadine. Le lieu accueille chaque jour des milliers de visiteurs. Son agencement complexe rend l\u2019orientation intuitive essentielle pour garantir une exp\u00e9rience fluide.<\/p>\n\n\n\n

L\u2019int\u00e9gration de la solution d\u2019orientation digitale ViaDirect a apport\u00e9 plus de clart\u00e9 dans cet environnement \u00e0 fort trafic. La technologie structure les flux et am\u00e9liore l\u2019orientation des visiteurs \u00e0 chaque \u00e9tape de leur parcours.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les cinq bornes interactives int\u00e8grent le logiciel d\u2019orientation ViaDirect avec :<\/p>\n\n\n\n

\u2022 Plan interactif 3D tactile
\u2022 Recherche intelligente par boutique et cat\u00e9gorie
\u2022 Informations d\u00e9taill\u00e9es sur les restaurants et services
\u2022 Acc\u00e8s direct aux promotions, horaires d\u2019ouverture et \u00e9v\u00e9nements<\/p>\n\n\n\n

Chaque \u00e9l\u00e9ment de l\u2019interface a \u00e9t\u00e9 con\u00e7u pour r\u00e9duire les points de friction. Les visiteurs trouvent rapidement leur destination et profitent pleinement de leur exp\u00e9rience.<\/p>\n\n\n\n

Des informations en temps r\u00e9el pour des parcours plus efficaces<\/strong><\/h2>\n\n\n\n

La solution va au del\u00e0 de l\u2019orientation dans le centre. Elle int\u00e8gre \u00e9galement des donn\u00e9es en temps r\u00e9el pour enrichir le parcours visiteur.<\/p>\n\n\n\n

Les utilisateurs peuvent consulter :<\/p>\n\n\n\n

\u2022 La disponibilit\u00e9 des parkings
\u2022 Les conditions de circulation
\u2022 Les informations sur les transports publics<\/p>\n\n\n\n

Ces points de contact bas\u00e9s sur la donn\u00e9e am\u00e9liorent la pr\u00e9paration de la visite et la navigation sur place. L\u2019exp\u00e9rience devient plus fluide, plus intuitive et plus confortable.<\/p>\n\n\n\n

Innovation continue : refonte UI et mise \u00e0 jour du plan<\/h2>\n\n\n\n

Le partenariat avec Kl\u00e9pierre s\u2019inscrit dans la dur\u00e9e. Dans le cadre du projet VD 2504 02746, ViaDirect a r\u00e9cemment r\u00e9alis\u00e9 :<\/p>\n\n\n\n

\u2022 Une refonte compl\u00e8te de l\u2019interface utilisateur
\u2022 Une mise \u00e0 jour du plan interactif<\/p>\n\n\n\n

Cette \u00e9volution garantit une exp\u00e9rience digitale align\u00e9e avec les attentes actuelles des visiteurs et les standards de design. Elle prend \u00e9galement en compte les \u00e9volutions du site. Markthal confirme ainsi son engagement en faveur de la modernisation et des services centr\u00e9s sur le visiteur.<\/p>\n\n\n\n

Une vision partag\u00e9e \u00e0 l\u2019\u00e9chelle europ\u00e9enne<\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 cette installation et \u00e0 sa mise \u00e0 niveau, Markthal renforce son positionnement comme destination innovante. De son c\u00f4t\u00e9, ViaDirect consolide son r\u00f4le de partenaire technologique long terme pour Kl\u00e9pierre en Europe.<\/p>\n\n\n\n

Ce partenariat repose sur une ambition commune. La technologie doit accompagner le visiteur de mani\u00e8re naturelle et discr\u00e8te. L\u2019objectif est clair : simplifier l\u2019orientation, am\u00e9liorer le confort et enrichir l\u2019exp\u00e9rience au quotidien.<\/p>\n\n\n\n

Vous souhaitez en savoir plus ?<\/h2>\n\n\n\n

Vous souhaitez obtenir plus de d\u00e9tails sur ce cas client ou \u00e9tudier la mise en place d\u2019une solution d\u2019orientation digitale similaire dans votre centre commercial ?<\/p>\n\n\n\n

Contactez notre \u00e9quipe commerciale<\/a> pour \u00e9changer sur votre projet et d\u00e9couvrir comment ViaDirect peut optimiser vos flux visiteurs, renforcer l\u2019engagement et moderniser votre exp\u00e9rience client.<\/p>\n","protected":false},"excerpt":{"rendered":"

ViaDirect renforce sa pr\u00e9sence aux Pays Bas avec le d\u00e9ploiement de cinq bornes interactives d\u2019orientation \u00e0 Markthal, l\u2019une des destinations les plus embl\u00e9matiques de Rotterdam. En partenariat avec Kl\u00e9pierre, la solution optimise les flux visiteurs gr\u00e2ce \u00e0 des plans 3D intuitifs, une recherche intelligente et des informations en temps r\u00e9el, offrant une exp\u00e9rience de navigation fluide et moderne dans un environnement urbain \u00e0 fort trafic.<\/p>\n","protected":false},"author":3,"featured_media":24548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,330,120,529,207,1104,133,317],"class_list":{"0":"post-24551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-centre-commercial-2","12":"tag-geolocalisation-interieur","13":"tag-klepierre-3","14":"tag-orientation-digitale","15":"tag-pays-bas","16":"tag-satisfaction-client","17":"tag-viadirect-2"},"acf":[],"yoast_head":"\nOrientation digitale \u00e0 Markthal Rotterdam<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ViaDirect a d\u00e9ploy\u00e9 des bornes interactives d\u2019orientation digitale \u00e0 Markthal, avec plan 3D et informations en temps 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