{"id":24739,"date":"2026-03-11T20:35:37","date_gmt":"2026-03-11T20:35:37","guid":{"rendered":"https:\/\/viadirect.com\/?p=24739"},"modified":"2026-03-11T20:49:16","modified_gmt":"2026-03-11T20:49:16","slug":"orientation-digitale-centre-commercial-westfield-la-part-dieu-lyon","status":"publish","type":"post","link":"https:\/\/viadirect.com\/fr\/orientation-digitale-centre-commercial-westfield-la-part-dieu-lyon\/","title":{"rendered":"Comment Westfield La Part-Dieu facilite l\u2019orientation des visiteurs gr\u00e2ce \u00e0 la technologie digitale"},"content":{"rendered":"\n

Situ\u00e9 au c\u0153ur de Lyon, Westfield La Part-Dieu<\/a><\/strong> est l\u2019un des plus grands centres commerciaux de France. C\u2019est aussi une destination incontournable pour le shopping, les loisirs et la restauration.<\/p>\n\n\n\n

Dans le cadre de sa strat\u00e9gie de transformation digitale, Unibail-Rodamco-Westfield (URW)<\/strong> <\/a>poursuit le d\u00e9ploiement de solutions innovantes. L\u2019objectif est d\u2019am\u00e9liorer l\u2019exp\u00e9rience des visiteurs dans ses centres commerciaux.<\/p>\n\n\n\n

\u00c0 Westfield La Part-Dieu<\/strong>, ViaDirect a install\u00e9 un totem interactif VDMapWall<\/strong>. Cette installation est \u00e9galement accompagn\u00e9e d\u2019un plan interactif mobile<\/strong>. Ensemble, ces solutions offrent une exp\u00e9rience d\u2019orientation digitale fluide et intuitive.<\/p>\n\n\n\n

Une orientation digitale simple et intuitive<\/h2>\n\n\n\n

Gr\u00e2ce au VDMapWall de ViaDirect<\/strong>, les visiteurs peuvent consulter un plan interactif du centre commercial<\/strong>. Ils peuvent ainsi localiser rapidement les boutiques, restaurants et services.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

L\u2019interface tactile permet de :<\/p>\n\n\n\n

\u2022 Rechercher facilement un magasin ou un service
\u2022 Obtenir un itin\u00e9raire clair vers leur destination
\u2022 Consulter les actualit\u00e9s et promotions du centre
\u2022 Acc\u00e9der aux horaires et s\u00e9ances de cin\u00e9ma<\/p>\n\n\n\n

Le tout est disponible en fran\u00e7ais et en anglais<\/strong>, afin d\u2019accompagner les visiteurs locaux comme internationaux.<\/p>\n\n\n\n

Le plan interactif accessible sur smartphone<\/h2>\n\n\n\n

Pour prolonger l\u2019exp\u00e9rience de navigation au-del\u00e0 du totem interactif, Westfield La Part-Dieu propose \u00e9galement un plan mobile<\/strong> accessible directement depuis le smartphone des visiteurs.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Gr\u00e2ce \u00e0 un QR code strat\u00e9giquement plac\u00e9 dans le centre commercial<\/strong>, les visiteurs peuvent ouvrir instantan\u00e9ment le plan interactif sur leur t\u00e9l\u00e9phone, sans t\u00e9l\u00e9chargement d\u2019application.<\/p>\n\n\n\n

Ils peuvent ainsi :<\/p>\n\n\n\n

\u2022 Acc\u00e9der au plan du centre \u00e0 tout moment
\u2022 Rechercher une boutique ou un restaurant
\u2022 Suivre un itin\u00e9raire directement sur leur smartphone<\/p>\n\n\n\n

Cette solution permet d\u2019offrir une exp\u00e9rience de guidage continue<\/strong>, du totem interactif jusqu\u2019au t\u00e9l\u00e9phone du visiteur.<\/p>\n\n\n\n

Une exp\u00e9rience visiteur enrichie<\/h2>\n\n\n\n

Avec cette installation, Westfield La Part-Dieu renforce son dispositif d\u2019orientation digitale<\/strong> et facilite la navigation dans l\u2019un des centres commerciaux les plus fr\u00e9quent\u00e9s de France.<\/p>\n\n\n\n

En combinant totem interactif et plan mobile<\/strong>, le centre offre d\u00e9sormais aux visiteurs plusieurs points d\u2019acc\u00e8s pour s\u2019orienter facilement et profiter pleinement de leur visite.<\/p>\n\n\n\n

Vous souhaitez am\u00e9liorer l\u2019orientation des visiteurs dans votre centre commercial ?<\/strong>
\ud83d\udc49 Contactez notre \u00e9quipe pour d\u00e9couvrir comment nos solutions d\u2019orientation digitale peuvent transformer l\u2019exp\u00e9rience visiteur dans votre destination.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ViaDirect d\u00e9ploie une borne interactif VDMapWall et un plan mobile au centre commercial Westfield La Part-Dieu \u00e0 Lyon. Cette solution d\u2019orientation digitale permet aux visiteurs de consulter un plan interactif, de localiser facilement les boutiques et de suivre un itin\u00e9raire directement depuis le totem ou leur smartphone.<\/p>\n","protected":false},"author":3,"featured_media":24741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,79],"tags":[343,136,330,118,120,207,133,416,1107,206],"class_list":{"0":"post-24739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centres-commerciaux","8":"category-etude","9":"tag-accessibilite","10":"tag-bornes-interactives","11":"tag-centre-commercial-2","12":"tag-france-3","13":"tag-geolocalisation-interieur","14":"tag-orientation-digitale","15":"tag-satisfaction-client","16":"tag-urw-3","17":"tag-vdmapwall-3","18":"tag-viadirect-mobile-2"},"acf":[],"yoast_head":"\nOrientation digitale au 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